Is SEO Dead in 2024?

Is SEO dead in 2024? No. SEO is not dead. But, it is evloving as the old SEO approaches are proceeding to death in 2024. Besides, the rise of AI has taken over the duty of searching for information temporarily. That’s why many old-school businesses are not performing well with old SEO strategies. 

So, is SEO simply evolving into a new form?

The new Google Core Updates introduced major changes in typical SEO algorithms. Nowadays, keywords cannot bring a website to the top, but context can. Questions are: why did Google adopt this change? And what approaches to apply to keep your SEO alive in 2024? Let’s discuss that in this article.

First and foremost, business websites are not getting results using the keywords. It’s not that the competition is high. This algorithm change creates a huge panic. Next to that, AI has been a friendly companion to the people. People are getting information from AI that they usually get from Google. With all those symptoms, people think SEO is dead now.

• Keywords Ineffectiveness: Often, we see that Google is showing results from small blogs, social media, or profiles. It created a concern among the top-ranked pages when Google's March Content health update removed many sites from ranking. 
• Introduction to AI: The rise of artificial intelligence (AI) in content creation and search algorithms has led to significant changes to the search engine's operation system. With AI like OpenAI’s ChatGPT and Google’s Gemini model, people can ask AI for their desired searches. 

Moreover, the constant algorithm updates from Google have made it increasingly difficult for SEO professionals to keep up. Three things have contributed to the belief that traditional SEO might be losing its effectiveness.

• The emergence of voice search
• Mobile-first indexing
• The prevalence of zero-click searches

SEO is not dying in 2024, but its traditional behavior is completely changing. Google will always encourage us to use SEO to optimize the best content and service pages for people. SEO analyzers like Backlinco, Ahrefs, and Moz have seen that some methods and strategies that worked a few years ago may no longer be as effective. 

We can say that clever tactics like keyword stuffing and cloaking in SEO are becoming obsolete today. In fact, search engines have become more sophisticated. So, the importance of high-quality content, user intent, and website authority has really increased. The key to successful SEO in 2024 lies in adapting to these changes. Meaning, you must understand that SEO is no longer just about keywords and backlinks. 

Artificial Intelligence (AI) has undoubtedly changed the landscape of SEO, but it hasn’t killed it. Instead, AI has introduced new opportunities for search engine optimization. For instance, integrated AI-SEO tools can analyze large datasets to find patterns and trends that human analysts might miss. This is absolutely a great way for more accurate keyword research, content creation, and audience targeting.

Google’s Search Generative Experience (SGE) is another development that has raised concerns about the future of SEO. SGE has a unique design to provide more contextually relevant search results. It simply regenerates decorated answers directly on the SERP. The benefit? Users might find the arranged information they need without clicking on a website.

The concern is clickless search resultas potentially reduce organic traffic. But is SGE a SEO killer? No. Business websites can make good use of SEO to help SGE.

SGE may change how users interact with search engines, but it doesn’t spell the end of SEO. Instead, it motivates businesses to optimize their content for these new types of search experiences. Your new process might involve creating more in-depth content that covers topics comprehensively so that SGE can get the mid-tail and long-tail keywords and focus on the niche.

Yes, SEO has an unseen yet practical future after 2024. But it will look different from what we have been practicing for all these years in our SEO campaigns. For the future of SEO, we will focus more on understanding user intent, publishing high-quality content, and building strong website authority via EEAT. It will also involve staying up-to-date with the latest advancements, such as AI and machine learning. We have to adapt strategies according to the search engine’s algorithm change.

Despite the challenges and changes in the industry, the demand for SEO in 2024 remains strong. We received 1500+ leads for SEO service in July 2024, when our operation was delayed due to countrywide internet connectivity issues. Search Engine Land shared SEO statistics that 82.5% of businesses plan to expand their SEO budget. 

Now, businesses of all sizes know the benefits of being visible on search engines and are willing to invest in SEO to achieve this. If you search the job vacancy portals, you will see that more businesses are looking for their own SEO professionals as employees who understand the current trends. Companies need personnel who can develop strategies beyond traditional SEO tactics. 

The tactics include expertise in areas such as—

• Content marketing
• Competitor data analysis
• User experience (UX)
• Responsiveness
• Reputation

To keep SEO alive and effective in 2024, businesses organizations should opt for the latest approaches. We listed some key strategies to consider during website optimization.

• Create Videos for SERP

You may have seen that video content is becoming increasingly important for SEO. Google shows more than 1 video content in their SERPs if the contextual video is available on YouTube. You can create and embed informative videos as real information providers.

• Post on LinkedIn & Reddit

After the 2023 algorithm rollout, social media platforms like LinkedIn and Reddit have been in the top position for SEO content. You can share service-related posts and comments on these platforms and build authority in that niche. Your user engagement and context-based answers can lead to more backlink opportunities!

• Imply Google Reviews

There is a significant role of Google Reviews in SEO. If you impress customers to leave positive reviews, it will prove the business’s credibility and improve its visibility in local search packs. Positive reviews improve your business’s online reputation and attract more customers.

• Keep EEAT in Content

Google’s E-E-A-T guidelines are more important than ever in 2024. To keep SEO alive, your business executives must focus on creating content that demonstrates expertise, builds authority, and earns the trust of users. More specifically, publishers should invest in high-quality content and ensure that credible authors write it.

• Avoid Generic AI Content

AI can be a powerful tool for fast content creation, but it’s essential to avoid generic, low-quality AI-generated content. These days, search engines are increasingly smart to detect and penalize content that appears with generic information. Instead of copying-pasting AI content, create user-generated content that resonates with the topic and your audience’s searches.

Start the 5 practices and make SEO more user-friendly than the good old days. Those 5 practices are simple! 1. Updating content, 2. Building authority, 3. Adding uniqueness, 4. Establishing zero-click content, and 5. Linking social profiles.

• Regularly Update Content: Keep your content fresh and up-to-date as the first step for retaining search engine rankings. When you regularly update web pages, you can prove your site is active and responsive, which can lead to better rankings.
• Build Website Authority: Start authority building for long-term success in SEO. Some authority-building techniques are creating high-quality content, earning backlinks from reputable sources, and engaging with your audience. The more authority your website has, the better it will perform in search rankings.
• Add New Information: Never stop adding new information to your website! Keep your content relevant and target new keywords based on popular search queries. Once done, your approach can better search engine rankings.
• Apply Zero-Click Searches: Do you know that zero-click searches are becoming more common? You can optimize for them and improve your visibility on SERPs. For example, answering frequently asked questions and giving detailed meta descriptions appear on SERP as featured snippets. It may not increase your traffic, but it will boost the impressions.
• Link Social Profiles: Link your social media profiles to your website and improve your SEO by increasing your online presence. Social signals like likes, shares, and comments can also positively impact your search rankings.

As SEO evolves, staying on top of the latest trends and best practices is more important than ever. Partnering with a professional SEO service provider can help ensure that your business remains competitive in the digital landscape. An experienced agency can provide the expertise, resources, and strategic insights.  

At VISER X, we have vowed to give uncompromised SEO and other digital marketing services. We have introduced six approaches for a fully furnished SEO campaign with all the latest search trends. If you want to know more about our work approach and systematic workflow, contact us and set up a meeting!

SEO will not become dead any time soon. Remember that SEO strategies may change, but SEO's core principle will be the same. Google will need honest content made for people, not for robots. So you must add videos, EEAT, references, meta descriptions, and social signals and make the information authentic. 

In addition, don’t forget to study AI content penalization to keep your web page safe from de-ranking and de-indexing. Thanks for staying with us.

Can AI replace SEO completely?

No. AI can help SEO or become an alternative to SEO. People use AI to publish and get information faster. But the information needs to be cross checked. Whereas SEO can rank genuine content pages that do not need crosscheck. Plus, SEO is the only medium to show the nearby location of the local search results.

Why Are Old SEO Strategies dying?

People use SEO strategies to manipulate rankings, such as SEO cloaking. So, Google changes its algorithms and ranking factors after a certain period. In the new algorithm, old strategies do not work properly. That’s why those strategies are dying.

Is ChatGPT killing SEO?

No, ChatGPT does not have the ability to kill SEO. ChatGPT is a dialogue-based intelligence that shows related answers, while SEO is a keyword-based filtering process that shows the most relevant web page links. If ChatGPT brings its own search engines, search engines like Google, Bing, or Yahoo will have competitors in SEO.

How does VISER X cope with new SEO techniques?

VISER X has been providing SEO services for 11 years. Their industry-expert SEO executives have learned how SEO tactics change over periods. They monitor the latest Google update rollout and analyze the best ranking factors.