15 Ways to Improve Your SEO Rankings in 2024

Search Engine Optimization was a free and organic way to feature own business website for potential customers. But, the search engine algorithm is constantly changing as people try to manipulate the ranking. That’s why we will discuss how to improve your SEO ranking in 2024 with new strategies.

After Google’s August 2024 core update, many website publishers noticed a change in ranking. Some trusted websites lost their ranks and traffic, while some small business sites gained more! So, if you want to keep getting leads from search engine traffic, there is no alternative to improving SEO. 

Growth partner Rahul Bhatia’s research on SEO showed that 90% of the online experience begins with search engine optimization. So, SEO has much more value compared to social media or any other digital channels. It is one of the prior reasons that you need to know all the improvement methods for powerful SEO of your website. 

Furthermore, there are several reasons to get your website SEO improved. Two of the reasons you need to improve SEO are the new ‘algorithm update’ and ‘user experience.’

• Algorithm Update: Usual websites pay SEO service providers to build authority manually so that they can beat competitor websites. But this way, new startups lose interest in website publishing, so Google is trying to give everyone the opportunity with strict algorithm updates.
• User Experience: Users need personalized experience from others before making a decision. Large chunks of SEO content are made without providing the EEAT. Google does not want to have content made for crawlers; instead, it wants you to help people with expertise and authority in content.

So, SEO does not behave the way it worked before, and that’s influential enough to start on the improvement. Read the next section to learn how SEO works in 2024.

Back in the day, SEO was a completely tactical work. For that, they had to put the keywords in the web page content and submit websites on Google Search Console. After finding keywords in content and domain authority as a trust signal, Google crawlers used to rank website pages. 

Google’s new search guideline states that you do not need to do anything particular for SEO in 2024. They will crawl every website published on the web. If any of your page content is highly relatable to the search queries, they would be more likely to feature you on top of the search results. Basically, the process takes around a few hours to several months, depending on the quality of every ongoing website.

Here are the best 15 ways to improve your SEO. You do not have to gain any additional knowledge to deploy these methods. 

1. Select the Right Keywords for SEO

Google search is all about keywords. As a business provider, you must target keywords people are searching for. Once you know what people are looking for, you can feature your service page according to that niche. Google Trends was a good tool to know the trendy keywords. But, the shutdown of Google Trends has made the process nearly obsolete. 

Now you could use Ahrefs Tool or Google Keyword Planner to find out top performing keywords. As the game has changed, you must be more cautious about your keywords. Try to find a keyword and provide valuable information about the topics. More information will make your webpage more relevant to the keywords.

2. Create Click-worthy Titles

In the early days, people used to do cloaking and black hat SEO tactics to stuff keywords. Clickbait headlines were a major influencer in getting visitors to such content. Now you can forget all the fraudulent activities. There is a slight gap between click-worthy titles and misleading titles. Click-worthy titles are headlines with concise information on the web page or blog page. 

To make click-worthy titles, use buzzwords like discover, revealed, warning, and fantastic, etc. If you do not find such adjectives, do not force it! Just spill the main fact without any deception, such as: Top 10 Benefits of ERP Software in 2024. Remember that people do not want to redirect from one place to another with a shorter attention span, so show them what you are about to describe from the beginning.

3. Create Short and Focused URLs

URLs can also be an information source for readers and crawlers. A well-written web page must match what its being spoken about. When crawlers will find your page title, URL, and paragraph body speaking the same context, Google will understand you are providing genuine information. Another piece of advice is not to make the URL too long. Long URLs make the UX poor, as visitors cannot spectate it on the browser address bar. 

Here is an example of a standard URL structure:

• com/blog/white-hat-vs-black-hat-seo

There are some URL shortener sites available on the internet if you need to transform a large URL into a short one. It’s not mandatory that all the words should be in the URLs. You can shorten it and keep the main fact in an understandable manner.

4. Integrate Keywords into Your Meta Description

Although it is not mandatory to put keywords in meta descriptions anymore, Google is deciding the all the SEO Rich Text itself. Sometimes, you will see Google showing meta description as the answer to the shared topic. But still, the keywords have their value.

Most of our ranked articles contain the keywords no matter how we write the meta descriptions. And we saw the keywords in the meta descriptions that Google automatically selected. 

5. Create a User-friendly Site

Are you familiar with Google’s helpful and people-first content policy? After 2022, the search engine announced that it will work in a manner that helps people. They urged website publishers to create content for humans, not bots. If the language model understands the content intent, it will tell crawlers to crawl and index the website for top rank. 

The ways to create a user-friendly site:

• Write short descriptions in paragraphs
• Use proper headers to segment the page
• Add images and video embeds for reference
• Make website response faster

After all, your main goal should be delivering clean and engaging messages to your audience. When they can navigate easily, they are more likely to stay for a longer time. 

6. Make Sure Your Site is Mobile-Friendly

Up to 64% percent of Google searches come from mobile phones. So you know that more potential customers can come from mobile devices. That’s why your site must be mobile-friendly. In order to make a mobile-friendly website, you need some extra precautions. 

Whenever making any page, make sure that it is responsive to different resolution screens. Plus, use images that are supported on each device without changing the aspect ratio. Otherwise, you will face the same problem as ours!

“We developed a product site for KPI management software called ProKPI, but we did not check the responsiveness for globally supported devices. We did not notice that since logging in, many users could not see the blogs from their mobile devices.”

7. Increase Page Load Speeds

Page loading speed matters a lot. In 2012, Amazon's calculation on page loading latency showed us they lost 1% of sales for each 100 millisecond latency. That ended up losing $1.6 billion each year for a one-second latency. The math is simple— if your site is not fast enough, your visitors will feel tired and impatience. They do not have the whole day to browse one site before making a decision.

So, how to get rid of the retention rate for slow website speed? We recommend you take hosting from a good hosting provider. VPS servers can provide uninterrupted bandwidth like a private server. Then, you can convert the images and videos. Light media files are loaded faster into the browser.

8. Review Existing Content Before Creating New Content

If your website does not have the elements searchers want, it will not rank, no matter how much SEO you do. As a solution, you can review the content multiple times before publishing it. Examine and look for mistakes, broken external links, inappropriate images, etc on the web page. 

Moreover, your old content may contain some elements that are hated by new algorithm updates. You need to update this type of content as soon as possible. Keep your subject and headings clear. And always create unique content, avoiding Google’s AI-content penalization.

9. Structure Your Content for Featured Snippets

It’s high time you structured the feature snippet contents. Typically, Google looks for the answer or explanation to the topic from your content to set the snippet. So you have to write some sections with a definitive answer.  Besides, include numbers, listings, and tables so that Google prioritizes certain sections as the primary part of your content.

Do you know there is a hack or trick to get a good feature snippet? You have to find keywords as a WH question. For example, “how to creat a bank account?” You can provide a list of the steps or make a table of the steps for the best answer. But make sure you do that within 50 words or 320 characters. Or else your snippet will be shown as incomplete.

10. Create New Content Based on Low-Competition Keywords

As prominent SEO service providers, we have seen a rat race among the clients to beat their competitors. Most of them requested us to rank for high competitive keywords. But this is a wrong step. There are popular websites with extensive experience in the professional field. It is nearly impossible to outrank them. And also most leads will be converted to their sites.

But you can target the low competitive keywords and easily rank your website. As of now, Google will push the small website to the top-ranking position after the latest algorithm update in 2024. So, if your website can publish service pages with higher value, you could get an opportunity to climb up the ladder efficiently. 

11. Get Backlinks from Authoritative Sites

Are backlinks dead after the new update? One second of silence for those who believe Google will entirely forget about the domain authority. A company needs brand mentions and backlinks to be considered a higher authority on the web. So, when a company has both weight and good content, Google will feel its genuineness. 

In the past, we saw websites focusing on creating backlinking to lighten them up. But now, they will also start making good content alongside their brand reputation. So, not that only small websites will get priority. Google is still neutral in deciding which content to go on top. 

And, of course, highly authoritative sites will appoint better writers to write content accordingly.

12. Insert Useful Images and Optimize Them Effectively

Well, you may have heard that images can make a page heavy, resulting in slow loading speed. But they did not tell you that Google loves informative blogs with many image references. When your content is accurate, you can use images. You can convert images to keep the quality while decreasing the data size. 

For example, JPG, WEBP, and AVIF are the most popular image formats in 2024. AVIF is browser-supported, and no one can copy that easily. In the past, we used PNG images for the best quality. But it is slightly heavier than its other counterparts. Find the best image format for the web and choose where to use which one.

13. Add Internal Links with Descriptive Anchor Text

If you need to increase the user experience of your visitors, you can insert other posts by using relatable anchor text. Through this, you can gain traffic on other web pages. People love to discover new things, so the use of internal links also helps them find new topics you posted without visiting your blogs or service pages.

But remember that anchor text plays a big role here. Using the wrong anchor text will result in frustration if the visitor lands on nonattractive pages. Google requires your internal links to be helpful to the readers. Sometimes, business websites redirect users to their main service page repeatedly using clickbait anchor texts. Do not do this practice. 

14. Target Local Searchers, Where Relevant

You need to keep in mind how to improve your local SEO. Mostly, high-volume keywords are difficult to win globally but easier to win locally. Local SEO services are best for business organizations that have outlets in specific areas. On The Map Marketing shared that local searches contribute 22.6% of the internet traffic.

The Common Ways to Optimize Local Search:

• Use local keywords and add ‘near me’ if possible beside the product and service name.
• Be consistent in using names, phone numbers, emails, and web addresses.
• Complete your Google Business Profile with all the information.
• Request customers to give a Google review of your service.

In addition, never forget to optimize web pages for voice search. The home pod and voice assistant apps always look for the answers to commonly asked questions. If you ask it about your favorite restaurant and shopping mall, it will look for the best ones nearby you, following the questions of other users.

15. Fix Broken Links

Never keep your site incomplete. Sometimes, there are missing pages from any link that is considered a broken link. Google may detect quality issues after not finding the link from robot.txt. 

So find all the links and run a check. In case you do not have time to put any content on a broken link, you can replace it with others. Many startups want to provide content for broken links so that both the site owner and content provider have benefits.

As a business owner, you might now have the time to manage your SEO and study the latest trends. But an SEO service provider like VISER X has eyes on the algorithm updates. So, we know how to improve SEO without breaking the website into pieces. 

Our SEO executives use all the premium tools. Even, we can develop tools with the help of our software development department to make a clean CMS for you. Get in touch, and let's get to know each other. 

SEO became fundamental for business in 2024. If you do not keep the ongoing improvement in SEO, you may have to pay the price. Nowadays, following the SEO benchmarks has become the reputation of any company. So, discover new methods for improvement and apply all the white hat SEO tactics. 

How to improve the content quality of a website for SEO?

Run an audit and try to find the website's health in the first place. Then, look for nonoptimized and duplicate content. Employ good proofreaders to make the content description error-free. Transform the headlines into compelling titles. 

What are the benefits of tutorial blogs on a service provider website?

Posting tutorials on various things, the readers and Google both understand the expertise of the website in a particular sector. Plus, the regular writers have their profiles. So, it creates an EEAT of the content. All the search engines are prioritizing EEAT for content ranking.

Who can optimize the web pages for SEO?

An SEO expert can identify the weak areas of any website, and a web developer can use the right script to solve those issues. A 360-degree digital marketing agency has both types of executives for combined workflow.