SEO for Ecommerce: A Guide for Ecommerce SEO

  • Post By: Faisal Mustafa
  • Published: October 4, 2021

If you want to plan an SEO strategy for your eCommerce site, that –

  • Grow organic traffic
  • Gain more customer attention
  • Build a competitive edge
  • Reach more targeted audiences
  • Generate more leads
  • Boost your revenue and sales

Then this guide is for you.

As the competition in the market is growing and more players are coming to play, you should be aware that it organizes your business strategy with more effective policies.

In this article, we've given a guideline on how to prepare a result-driven eCommerce strategy and so SEO for ecommerce effectively.

SEO Strategy for Ecommerce That Bring Success

SEO for eCommerce is a strategy for developing organic traffic on your website.

It includes:

  • Content optimization
  • Proper product display
  • User-friendliness
  • Website user interface
  • And many more

The need for SEO of an eCommerce is an essential factor for making the website more visible on the search engine result page.

So, let's get started.

Choose Keywords for Ecommerce

A keyword is a word or phrase that any user searches on the web page targeting specific products or services. A keyword can be a single word or more than one word. Choose keywords that are related to your product and what people often search.

The keyword optimization for your eCommerce improves the ranking on the google search. And you can use them on product title, product details, and other relevant areas.

Importance of Keywords

  • Define people's choice
  • Provide the most relevant content for the users
  • Make your content searched easily
  • Maximize Your Potential

Tips to Choose Keywords:

  • Look for top-ranked keywords
  • List the most valuable and popular keywords
  • Consider current market intent and set your keywords accordingly
  • Arrange relevant issues of your business
  • Do more research before write content and product description

The most popular Keyword research and SEO tools are SEMrush, Ahrefs, Ubersuggest.

Pro Tip:

If you're a beginner, choose long-tail keywords – more than one word and sometimes a whole sentence – because they are less competitive.

Learn: Top Ecommerce Website in Bangladesh (2023)

Write Engaging Product Description

Ecommerce product description is the most crucial part that defines your products to visitors. Before that, consider the following facts to write the best product description:

Keywords you should target

The best way to do keyword research is to find the most common keyword among the netizen. Know what the users' are looking for on the internet. And also, determine which keyword you should target for the potential customer of your product.

Perfect Product Description Length

The description of the product on the site plays a massive role – turning leads into customers. An adequately crafted description will help you attract users to your site. Further, it allows visitors to decide whether to buy your products.

Don't make your description unnecessary long. Instead, creatively put all the necessary information.

Write for People, not for Engines

You must emphasize the process that you are writing for the audience, not only for the engine.  You can only engage audiences with your content by providing what they are looking for. So craft everything concentering both the people and bot.

Maintain proper keyword density

The use of keywords matters when you want to rank your site or content on the web search. How often you use keywords depends on the length of the content and search intent.

Don't overuse keywords in the description, as it may affect your ranking negatively.

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Prioritize On-Page SEO

Though optimizing your website for specific keywords also fall under On-page SEO, it needs more tasks to accomplish. On-page SEO is everything your page provides for the user, including page performance, searchability, and proper content crafting.

Besides, the following factors should be considered to improve the On-page SEO quality.

  • Meta descriptions and titles
  • Image alt tags
  • Page titles
  • Paragraph copy
  • Headers
  • Sub-headers
  • Image file names
  • Product descriptions

Follow the below guidelines to implement the best On-page SEO strategies:

Craft content that satisfies users asking

Make the content with a proper conclusion, emphasize the quality and give necessary details with a clear voice to find what they are looking for. Write what benefits you are offering to the user and how they'll be benefited buying from you.

Also, ensure how they make the payments using digital payment methods or in cash. Remember, this is your space to convince your customers to buy your products. So, choose carefully.

Learn More: Best Shopify SEO Tools: Drive Organic Traffic To Your Store

Optimize for intent

You should use the most relevant keywords and well-prepared titles for the content and optimize everything considering the potential customers. Use selected keywords on Page title, Copy, Alt-Tag, Internal Links, etc.

Craft magnetic meta descriptions

The meta description should be catchy. It is crucial to draw the users' attention to the page and improve CTR (Click through rate). This description is an HTML meta tag that is used to explain the content of the page. Every time you type a particular keyword on the search engine, a meta description appears below the title.

Optimize your page

Then again, it should be the priority of the owner and developers to optimize the content and other aspects of the site regularly. It will help the site to be more adaptable for google SERP.

Optimize your page speed, font sizes, and other criteria to look the site beautiful yet functional.

Fix usability issues

Improving and fixing usability issues is essential because Google considers the usability and user experience of the site as an important ranking factor. It also decreases the bounce rate of the site, improving ranking factors.

Improve your security

Securing your page is essential because all your transactions and information are there. HTTPS fosters secure channels for trade and communication. Hence, it improves your credibility to buyers, and they will trust you.

Consider reviews from customers

Having regular positive reviews for your site and product can be a great advantage for boosting site visibility. It also triggers other buyers to purchase from your site.

Add a different product review section on your page to show up after the product description.

Reply to customers' comments

For reputation and more customers' satisfaction, reply to the customers and users comment regularly. Try to solve customers' problems and tell them that you're trying to resolve product issues in the future.

Adding a different comment sector can help you in this way.

Learn More: Shopify SEO Checklist for Beginners

Perform Off-Page SEO for Your Ecommerce

Off-Page SEO is related to the activities outside of the website. It boosts your ranking in search engines. By doing this, you can promote your website and brand on multiple sites, building links for it.

Hence it increases the website's popularity, trustworthiness, trust, and visibility on the search engines. Some of the most effective off-page SEO techniques for Ecommerce Websites include:

Link Building

When you backlink your content with other websites, Google considers your site a trusted and authoritative one. So try to create more and more backlinks for your website or services. You can follow different link buidling strategies to perform the job.

Guest Blogging

It is a link-building tactic. You can focus on content marketing which will be valuable to the users and you should know how to get guest bloggers. It's all about producing engaging and relevant content which will generate traffic and backlinks.

Social Media

If any followers share your site's content, it will improve the site's reach to the audience. It is not a direct ranking factor; the links shared from the brands' accounts may be considered an authentic backlink.

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Influencer marketing

It will help you make your site more trustworthy and improve the natural flow of traffic to your site doing things outside of your website. Promoting your products or services via popular influencers can help you redirect their (influencers) followers to your website.

Q&A Websites

Include the question and answer section and create more fantastic content for the people looking for an answer. You can boost the site by writing an article that answers a specific question and leaving a link back to your site.

Optimize your site for Local SEO

As you have already done a basic ecommerce SEO strategy, you also need to focus on the local SEO for your site to target local audiences and potential buyers, you could hire an agency for local SEO services.

It can help you in creating more visibility of your site to the local audiences. It also means your site is optimized for your location or targeted area.

So, here is a guide for your convenience:

Claim your Google My Business listing

It's a free tool from Google that will help you make your store more visible to the locals and also help you claim your business on Google. Enter your business information as much as possible such as:

  • Brand name
  • Business type
  • Address
  • Services
  • Working hours
  • Pricing, etc.

Adjust your target keywords

Set the keywords of content and product description targeting the local audience. If you have a clear idea of the taste and choices of the local community, it will be helpful for you to determine the perfect keywords for the local audience.

Write content specific to your area

Contents need to be optimized for the locals. Choose keywords relating to a targeted location, such as Best SEO Agency in Bangladesh and Ecommerce SEO services in Dhaka.

Make the articles and blog focusing on the local buyers and community. Make everything easy and readable for them and add value to your information.

Focus on reviews

Get reviews on your GMB profile and make sure that you are replying to them properly. Be professional and kind to everyone in answering their questions and queries.

Generate local links

Generating local links is essential to make your site trusted to the local audiences. Generate local links by writing blog posts from local bloggers, participating in local events, sponsoring, having featured in the local newspaper or magazine.

Check Technical SEO aspects

Technical SEO is an overall activity of SEO. Make sure that you have placed everything in the correct order and optimize your content regularly.

Technical SEO includes the following process:

  • Analyze your site for robots.txt and XML sitemap
  • Analyze your indexability and crawlability
  • Evaluate your page load time
  • Check for mobile-friendliness
  • Ensure your site is secure

Pro tip:

As Google regularly updates its search algorithm and ranking system, it is important to be aware of those issues. Being informed will give you an extra edge in this age of information. Try to utilize the tool you need to implement in the process of your SEO strategy.

SEO for Ecommerce Product Pages: What Needs To Do

With an expected increase of around $11 trillion between 2021 and 2025, ecommerce is anticipated to take even more of the retail market.

Your search strategy must be effective because more and more ecommerce websites want a piece of this profitable industry.

The need for smart SEO techniques is greater than ever as advertising costs are on the edge of being unaffordable and frequently producing poor results.

Here are steps for a good SEO plan for product pages:

  • The Complete Keyword Strategy
  • Title and Meta description optimization
  • Use structured data to mark product pages
  • Add Simple and Useful FAQs
  • Always make unique product descriptions and meta descriptions.
  • Share Authentic Testimonials And Client Reviews
  • Find the best landing pages by testing them
  • Use high-quality images and videos.
  • Decrease page load times
  • Check For Technical Issues On Your Product Pages

E-Commerce SEO Checklist: A Complete Checklist

  • Perform a keyword search.
  • Use Unique title tags on the pages of e-commerce websites.
  • Add keywords to the heading and URL.
  • Improve the image file names and alt text.
  • Keep Your Content Unique.
  • Improve Any Poor Content.
  • Featured Snippet optimization
  • Speed up page loading.
  • Using Mobile-First Indexing
  • Please make sure that your website can be crawled and indexed.
  • Maintain a simple site architecture
  • HTTPs Must Be Reminded
  • Get rid of 4XX error pages
  • Check Excluded Pages a Second Time
  • Integrating Schema Markup on Your Website, Including Canonical Tags on Duplicate Pages

Here is a comprehensive ecommerce SEO checklist that you can use as the foundation of your ecommerce SEO plan to drive your company towards growth, bring in more customers, increase conversions, and increase revenue!

Best Ecommerce SEO tools for 2023

Here is a list of SEO tools available both in free and paid versions for the users.

The most popular and useful free tools are:

  • Google Structured Data Testing Tool
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Google Tag Assistant
  • Google AdWords Keyword Planner
  • Google Page Speed Insights
  • SEO Site Checkup
  • Keywords Everywhere Browser Extension
  • SEO Minion Browser Extension
  • Keyword Keg

The most popular paid tools include:

  • Screaming Frog Spider Tool
  • SEMrush
  • Moz Pro Keyword Explorer
  • Moz Pro On-Page Grader
  • Moz Pro-Link Explorer
  • Raven Tools Link Manager
  • Ahrefs

Importance and Benefits of Ecommerce SEO in 2023

More than 35% of ecommerce traffic comes from online searches. The need for meaningful and effective ecommerce SEO is needless to say.

As the competition is rising and every day, we see almost every day finding new ecommerce sites in the market. Hence, the challenges are to ensure the constant flow of leads and traffic on your eCommerce site.

In this regard, Ecommerce SEO can benefit you in the following way:

  • Get you on the top of the search engine
  • IIncreaseorganic traffic – more visibility, more product sell, and leads
  • Grow your revenue
  • Secure long term benefits
  • Keep you stay ahead in the market
  • Build a reputation for your business

Final Thought

An SEO strategy is the most cost-effective approach in this competitive world of online business and marketing to improve your site's ranking, generate a natural flow of traffic, and finally grow the sales and have more revenue.

As a result, it is important to design and craft the proper and adequate SEO approach for your ecommerce site to outrank the competitors. Following the SEO for eCommerce strategies discussed above may help you in this regard.

Let's know your strategy.

Frequently Asked Questions

Here are some most asked questions to easily understand SEO for ecommerce and its importance for increasing traffic on your site.

  • What is SEO in Ecommerce?

An ecommerce SEO is a process of improving your site's visibility on the search engine result page. It involves optimizing page content, organizing product descriptions, and enhancing user experience.

  • How Can I Do SEO for an Ecommerce Website?

By utilizing proper keyword research, keywords of the customers' choice, crafting your site architecture and maintaining the best possible technical SEO, you can do it.  For a better understanding, you can read this article.

  • Is SEO Important for Ecommerce?

SEO for ecommerce is essential to grow organic traffic, stay on the competition, promote revenue growth. It also builds business reputation, brand awareness and ultimately makes your business and site successful.

  • How Do I Find Ecommerce Keywords?

To find the most suitable keywords for your site, look for the most popular words or phrases people search for frequently. Long-tail keywords are ideal. In that case, these are specific words to find the product or services on the internet.

  • How Much Does Ecommerce SEO Cost?

The cost of ecommerce can vary depending on several factors, such as what type of service you need and how long you want to continue, and many more. Know our pricing plan here.

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