What are the on-page activities in SEO? After several updates in Google’s algorithm, should we do it differently than before? Well, yes of-course the entire strategy for on-page SEO has changed to a new level. Now, you have to be more contextual than directly input keywords into your copy.
On-page SEO focuses on the process of web page optimization to improve the search engine rankings of that web page and get organic traffic. On-page SEO is important to help the search engines comprehend your website and the content of the website and categorize it based on the relevance of it to the search that was made.
On-page SEO aims to optimize the content as well as the HTML source code of the page. As search engines have become more refined, a significant amount of focus is required toward the semantics and the relevance in search engine results pages.
What are the On-Page Activities in SEO?
On-page SEO is a collaborative work of different activities. Each of these activities plays a particular role in optimizing the search engine ranking. These activities include keywords in title optimization, URL optimization, metadata optimization, adding Alt tags and quality images, etc. A few of them are elaborated below-
Firstly, URL optimization is one of the essential activities for on-page SEO. According to the experts, a user-friendly URL makes the topic understandable to the users at a glance.
Secondly, your webpage title can help your searchers decide whether to click on your website or not. If the name is not appropriate, being at the of the search list may not matter sometimes.
Meta Data Optimization
Another activity that is a big part of On-page SEO activities is metadata optimization. Metadata focuses on both the meta title as well as the meta description. Both of them are the first thing a user sees when your website is on top of the search results.
This short description that summarises the whole topic within 160 characters represents your content’s quality and relevance and helps the user decide whether to click or not.
Keyword optimization in content plays a significant role in on-page SEO activities. Using keywords and appropriate headings can increase the chance of ranking for your webpage. Accurately optimized content escalates traffic and lessens bounce rate.
Furthermore, adding quality and relevant images can help you a lot to be on top of the search result as well. Adding some informative infographics, images, analysis report snaps, statistical charts, and posts similar to them may be the best thing you can do with your web content. Understand that people will get annoyed if they see you are putting lots of pictures that are not even relevant to your content.