Search Engine Positioning for SEO: Beginners Guide

  • Post By: Faisal Mustafa
  • Published: March 11, 2021

"Are you thinking about how to improve your rankings in the search engine in the fastest and effective way?" Then don't wonder anymore. As the best answer to this vital question cannot be anything other than search engine positioning.

Only through your search engine's good positioning, you will get more visitors to your website than competitors. Otherwise, you will be left behind by others, which is certainly something you will never want.

In fact, in a recent survey, we have found that 92% of people don't even scroll to see what is in store on the search engine 2nd page. By these statistics, you can only guess how much important it is to rank on the 1st page.

Here, in this article, we will give a complete guide regarding search engine positioning so that you can quickly benefit from it. Hence, stay with us with patients as you will get to know about various essential things that will help you grab the top position in the search engine like Google.

So, before heading into details, let us at first know what it is.

What is Meant by Search Engine Positioning?

It is basically the method of making the most out of google search rankings for web pages in the search engines. In other words, it is the technique of positioning your website to the highest engine ranks possible, so you get the highest Click Through Rate (CTR).

It is essential as it has the power to drive more traffics to your websites. The more traffic you will have, the more your business sales will increase by making you benefit from all sides.

What Is the Difference Between SEO and Search Engine Positioning?

There is a difference between search engine positioning and search engine optimization, despite the fact that some digital marketers use both terms equally.

Positioning is more involved with optimizing the entire brand so that it continuously holds important rankings for the important keywords required to reach its target market.

While there are many other elements that are connected to SEO, such as organic traffic, backlinks, link building, and even some technical side of page optimization.

Basically, you could say that SEO's positioning in search results is important.

Importance of Search Engine Positioning

Without a good positioning in the search engine, it would be tough to get highlighted in this competitive digital era. But to get the top position, it needs much dedication and focuses on details.

This is where the search engine position can play a key role by helping you grab the visitors' attention by ranking your site at the top of the search engines. If you are still doubtful and is thinking about how it can help you, then the answer lies below.

Increases Website Visibility

Good positioning can undoubtedly drive visitors to your site without cutting your pocket; you just require to do search engine optimization (SEO) properly.

For example, you were able to position your site on the search engine 1st page for a particular keyword that comes with 450,000 hits every month. Landing on the 1st page automatically means you will get highlighted and will have more traffics.

In a survey, it is found that, on the 1st page, it gets at least 30 percent clicks, thus meaning more than 100 thousand organic traffics per month.

Think of it as a user; you will get the answer habitually; we all tend to believe the search engine's top sites will offer the best things only and thus click on them.

Long-term Profits

Although a good positioning for a site has some initial costs, it can bring profits for a long time. As if you can grab the top position on the search engine, then you will be able to drive a considerable amount of visitors visiting your site without spending any extra expense. The more visitors you have, the more income you will have.  

Let's break down the concept with a simple example for your better understanding.

Suppose, out of every 100 visitors, at least 10 ends up buying a product from your site. So, for every purchase, you get 1000 dollars added to your business, meaning for 100 purchases, you will be able to sell products worth 100,000 dollars per month.

Therefore, you can increase your monthly revenue by ranking high in the search engine with several impactful keywords.

Creates Reliability

Naturally, we tend to believe that the sites that grabbed the top position in the search engine are the best informative and useful ones. That's why authority and relevancy are the two most essential aspects of search engine optimization (SEO).

As when your website is on the top, people will automatically think of your site as trustworthy and reliable. Therefore, your visitors will increase, ultimately bringing profits to your business.

Search Engine Optimization Positioning

Only a search engine's good positioning can drastically increase the number of visitors to your website. But for that, you need to optimize the website properly. Otherwise, your website will not be able to rank and grab visitors.

Luckily, there are some steps that you can follow to maximize your positioning in the search engine. So, without further delay, let us look at those steps so you can quickly benefit yourself from them.

Step 1: Optimize Your Current Website Content

The number one step of yours is to ensure that all your existing webpages are 100 percent optimized for Search Engine Optimization (SEO). Particularly look for those webpages that have already ranked on the search engine 1st or 2nd page.

It is essential to work on search engine positioning SEO because the search engine already thinks of your website as a related result for a particular keyword. So it will be easier to rank with those webpages that have previously ranked.

Therefore, the thing you require to do here is making some On-page Search Engine Optimization and User Experience enhancements for those specific webpages. Such as:

  • If you think that your web page is lagging because of keyword optimization, then focus on enhancing your on-page.
  • If you think your content needs modification, then re-write it to meet the requirements. Like you could use subheadings and large fonts for making your content easier to scan and understand.
  • Lastly, if you think that your user experience needs improvement, such as you could enhance your web page's speed.

If you can do these things properly, then in no time, you will find yourself ranking back. Therefore, keep doing these processes repeatedly for every webpage that you want to optimize.


Google Search Console is one of the best methods for finding the webpages quickly that require optimization for ranking back.

Step 2: Internal Links

The next step is using internal links that will indicate to the other webpages from a particular page of your site. This link is essential as it shows the visitors' direction for tracking the related things that they may need. Therefore, increasing the chance of clicking those pages.

You would obviously want to use these links on your website's authority pages so that when visitors come to these webpages, they instantly click on these links. However, for successfully doing these, you require to know your website's pages with the highest URL power. (If somehow you don't know, you can take help from SEO tools)

The main thing you require to consider in this step is that you use an anchor text rich in the keyword. It is because these texts would assist search engines like google in understanding that this webpage is all about your targeted keyword.

Step 3: Optimization for CTR

All search engines like google use the CTR to find the most related results with the search. For instance, if my page ranks 4th in google and has a Click Through Rate of about 5 to 8 percentage, it will automatically send a positive sign to Google that people like my website. In this way, if google is convinced, then in no time, you will find yourself in the top position.

However, if your Click Through Rate falls to 1-2 percentage, then it will send a negative signal to google like visitors don't want to see this site. As a result, Google will place you on the 2nd or any other later pages.

Step 4: Enhance Core Web Vitals

The next step is enhancing the web vitals score of your website regularly for driving more visitors. The web vitals show your webpages' performance based on real-world information such as position, matrices, links, etc.

Moreover, with the help of these, you can solve the bad UX of your website. A poor UX can, directly and indirectly, affect your positioning in the search engine query.

For instance, if your web page loading time is slow and your content is also tough to understand, your bounce rate will ultimately increase. No one wants to stay on a site with hard content and slow load time.

Even if you have easy and good content but have a slow loading time, you will also find no visitor to stay for a long time on your site. As in the end, everyone wants to have a fast page load time along with useful and easy content.

Step 5: Keyword Placement

The proper placement of keywords is very much essential for Search Engine Optimization (SEO). In fact, whether your content will rank or not will directly depend on the strategy, you use for keyword placement.

The Google crawler doesn't understand whether your content is useful or not by reading. Instead, it ranks based on the keyword's right placement on the content. The more you rank, the more visitor you will have, eventually benefiting you in the end. Therefore, select the exact keywords and place them accurately if you want to grab the top position.

Step 6: Search Engine Position Report

The search engine position report summarizes the search engine results by arranging the keyword or domain to compare with the competitors' results. With the help of these reports, you can find the strengths and lackings of your existing page so that based on these; you can make the right decision.

Google Analytics is one of the best methods for making search engine position reports. In fact, if your promotion is linked to these, then you will find the popular keywords easily that most visitors use to search.

Moreover, all query engines will be presented in a single table side by side rather than separate tables for every search engine. Therefore, use the search engine position report for a better enhancement of your websites.

How Can You Identify a Page's Position in a SERP?

Before to discuss search engine ranking position, it is important to realize that the process is ongoing.

At midday, you might be in the top spot for a particular term, but an hour later, for someone using a different gadget, you might be somewhere else entirely.

To determine where you usually land, it is preferable to look at the average ranking position.

You can discover it by looking at your Google Search Console page.

This will instantly show you the average position and where particular keywords are ranking.

Additionally, the click-through rate will be displayed to you, giving you a clear idea of whether the position you are holding is getting the desired response.

If not, you might want to update your meta description to make it more user-friendly.

There are many fantastic apps and tools available on the market if you're searching for a more detailed analysis.

Good ones to try out a few of?

Three of the top in the sector are SEMRush, Ahrefs and Moz.

The Bottom Line

Ranking in the top position with the help of keywords is not just enough; you need to monitor and optimize continuously for retaining your position or gaining a higher position.

The world we live in now is constantly changing. That's why for surviving in this fast-paced competitive era, you need the help of search engine positioning for grabbing and maintaining the top position. It is the most efficient method for improving search engine rankings.

Therefore, if you have still not used it, then implement it immediately with experts' help to gain profits in the fastest way possible. At VISER X, our SEO service agency is full of an expert team for growing your company with the most affordable service possible. Call us or e-mail us at to experience the best service. 

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