13 On-Page SEO Activities You Need to Know in 2024

On-page SEO factors have been powering the ranking of business websites on Google, Bing, and other search engines. But you will be delighted to know that on-page SEO is the most useful technique that will keep you ranked in the upcoming days. That’s why we have come up with the 13 best on-page SEO techniques in 2024 in today’s blog. Let’s hop into our advanced on-page SEO guide.

On-page SEO checklist is the best way to track everything that is optimized properly for the crawlers. It makes sure you have all the requirements for the search engines. Nowadays, the on-page acts as proof of the relevancy of the content to the search queries.

Many people wonder whether on-page SEO still works after the Google August 2024 core update. Google claimed they would promote quality content beyond their website authority and SEO tactics. But that does not mean you have to forget the techniques. Even on-page SEO makes the content ‘people-friendly.’

• Content will be relevant if you intentionally blend the topic into every element of the content.
• Titles and meta tags will provide an overview to the readers on the search engines.
• The external links and URLs will indicate the transparency in the content with the main topic.

In case you wonder whether SEO is worth it for small businesses, you can even choose the cost-effective on-page options from the proficient SEO executive team!

We analyzed how search engine behaves after the latest update, and crossmatched the ranking factors. Later, we found out these 13 checklists can provide the best reading and crawling experience at the same time. Here is the list of the best on-page SEO activity you must do in 2024. 

1. Identify Target Keywords

You must identify the most relevant and trendy keywords. Target keywords that will add value to both your searcher and your service. Do not pick any keywords that will be dead shortly after the trend. Besides, pick keywords that can be applied on both short-term and long-term basis so that your users can identify your content as the most relatable one.

According to keyword research statistics, 18.5% of the searches begin with fat-head keywords. Although SEO strategists are motivating others to use long-tail keywords for the low search values. If your content is related to the fat head keywords, the language model of Google will automatically identify it.

How to Research Keyword:

• Use on-page seo checker tools like Ahrefs, AnswerThePublic, and Google Trends.
• Contact an SEO service provider who can dig in keywords.
• Select keywords for the “awareness, consideration, and decision” stages.

2. Optimize Title Tag

Page titles just gained their popularity back! From now on, the most descriptive and non-deceptive titles will get priority in the search results. One thing to remember is that you should never manipulate the title tags. Using wrong and clickbait title tags will violate the guidelines. 

The best on-page tactic is using a unique title tag to avoid duplicity, as content repetition is bad for SEO. Do not get beyond 60 characters because the search engines have a limit. Otherwise, your readers will see dots and dashes!

How to Optimize Title Tag:

• Set the title as the question or the answer to the topic.
• Separate different parts of the title using ‘hyphen.’
• Include your website name at the last; you must add your mark.

3. Write Your Headline in an H1 Tag

Create one H1 tag for the page. SEO strategist and blogger Neil Patel shared in his guide that he observed 85% more traffic after changing the H1 tag of his content. The H1 is the key player in describing the total page. So, you have to be careful while creating this tag.

How to Optimize H1 Tag:

• Keep the H1 tag between 30 to 70 characters for a decent explanation.
• Include strong and noticeable words in the H1 tag.
• Use a focused long-tail keyword in the H1 tag.

4. Check URL Slug for SEO-Friendliness

The first thing we notice after clicking something is the page URL on our address bar! So, you can guess it should be optimized for both people and bots. There must be a series of using URLs with similar keywords; for example, your category page should contain the main words like “laptop”, then your sub-page could be “laptop-price-in-uk.” Further, never make blog and page URLs too long. Give a hyphen between each word. It is always better to keep the same words and phrases in the H1 tags and URLs. 

How to Optimize URL Slug:

• Use URL shortener sites and tools to keep the URL short.
• Submit the URL to Google Search Console.
• Keep keywords in your URL to make everything relevant.

5. Add Target Keywords to Your Body Content

Keyword ranking has been one of the top SEO benchmarks until now. The whole purpose of SEO is to rank web pages with targeted keywords. That’s why you need to include the keywords in your content body. Well, typical SEO practice contains repetition of keywords, but new-generation SEO does not promote that. The best practice is to keep the keywords a few times but in the right space. 

You can keep the targeted keywords in the introduction to clarify this content is based on that keyword. Again, you can use it wherever it fits to describe any heading or subheadings. Sometimes, it is not mandatory to use exact words forcefully. Both mean the same when you use ‘PC brand in Bangladesh”, “PC brand BD”, or “Computer brands in BD.”

How to Optimize URL Slug:

• Use search intent keywords at the start of any paragraph.
• Do not stuff keywords forcefully or hide keywords inside the page.
• Give answers regarding the keywords to match the topic.

6. Review Your Content Quality

Quality is now the main priority of the search engines like Google. Why won’t it be? Search engines must show genuine results so people keep faith in them. 

Elizabeth Tucker, the product management director of Google, shared announcements on SEO, mentioning that they will reduce low-quality content anyway. This is why Google shows posts from Reddit and Quora instead of long-form articles.

In case you have unchecked content, it is high time to review them and correct the mistakes. The indexing is a continuous process now. So, you can update and get totally opposite results if your last edit is clean and concise. 

How to Review Content:

• Proofread and check whether the content has headings, spacing, and images.
• Use premium SEO tools and detect plagiarism & AI content for transformation.
• Correct the grammar and make your content reader-friendly. 

7. Mark Up Subheadings with Header Tags

Using the top 6 header tags will help your on-page SEO. The tags create a clean and coincide table of contents, which is beneficial to the readers. These tags help organize your content visually and provide important signals to search engines about the structure of your page.

During the markup, you need to make sure the header tags help search engines understand the hierarchy and importance of your content. Mismatched tags will result in the reverse. But, well-structured content with clear headings is easier to navigate, both for search engines and users.

How to Review Content:

• Target keywords within your header tags to improve your search engine rankings.
• Try to add questions in the large headers so that Google snippets can feature you.
• Use headers in a logical and consistent manner without distraction.

8. Improve Navigation with Internal Links

You may have seen each of them on the internet have internal links to own recent blogs. There are two prior reasons for this. First, readers can read the content and explore the related topics easily from internal links. Second, search engines understand the topic cluster.

Moreover, if some of your pages do not get traffic, you can link them internally to ranked content to get traffic from that content! It also decreases the bounce rate because readers stay engaged with more interesting topics. Longer retention time is the manipulator to longer crawl time. 

How to Insert Internal Links:

• Use meaningful anchor text, giving a clear concept of the topic.
• Keep distance among the links so that readers can pay attention.
• Only use search intent links blogs that fill the gaps in your current content.

9. Add Engaging Visual Content

Visuals are a blessing for content. Once, people uploaded fewer images to the website to keep the speed fast. But, research says content with relevant images, videos, tables, and graphs has a higher chance of grabbing top ranking. 

If you are concerned about page loading, compress the visual creative using software and CMS plugins. Besides, you can embed photos and videos from other links to smooth the web page while keeping the same visuals.

How to Optimize Visual Content:

• Add alt text and captions to the images and videos.
• Convert image files to JPG, AVIF, or WEBP and videos to MP4.
• Upload videos on YouTube and embed them using HTML codes.

10. Apply Schema Markup

Schema markup is a type of structured data that helps search engines better understand the content on your webpage. You can provide additional context about your content using this. So, it leads to richer search results and improved visibility. 

Once you apply schema markup, search engines can display more detailed information about your content, such as star ratings, product prices, category pages, or event dates. More informative search results are more likely to attract clicks, leading to increased traffic to your website.

How to Do Schema Markup:

• Use a tool like Google's Structured Data Testing Tool.
• Research and find the appropriate Schema type for your content, such as Article, Product, or Event.
• Embed the Schema code into your webpage's HTML, usually in the head or body section.

11. Improve Site Load Time

Site speed drives away the visitors. That’s why Google always prefers websites with fast loading speeds to feature on top of others. In case your website is showing slow performance, change the hosting service providers and look for any malfunction in the backend. But mostly optmizing images and video solves half the problem of slow loading issue.

How to Improve Loading Time:

• Minify the CSS, JavaScript, and HTML.
• Reduce the unwanted redirects of your web page.
• Use a content distribution network for transferring files.

12. Create Responsive Design for Your Website

Over 60% of website traffic comes from mobile phones. That’s why you need a mobile-friendly website from the beginning. Your design should be adaptive to different types of mobile devices. We see websites not loaded properly on mobile devices. Sometimes, the blogs or images go out of the frame. Even Google plans to index websites with responsive design from the beginning. 

How to Make Responsive Design: 

• Design a grid-based pattern for everything and define breakpoints.
• Use a pre-designed theme that is visible on every type of device.
• Apply media queries to show different visuals on different screens.

13. Add Meaningful Anchor Text to External Links

Anchor text is the clickable text within a hyperlink. For instance, you can link a website saying, “Click Here to get more information on SEO”. But when readers do not know what will happen afterward, they get shocked. That’s why you need to use meaningful anchor text, such as, “People thought of the ineffectiveness of SEO after the last update.”

How to Add Meaningful Anchor Text:

• Use anchor text that relates to the topic described in the link, especially the H1.
• Do not overuse unauthorized external links from low-quality websites.
• Use links when you are about to show data, statistics, or services you are not explaining.

You might have noted down all the techniques and overthinking about the expertise. But there is no necessity to do the activity alone. At VISER X, we have more than 10 experts for our top-notch SEO service. 

In the last 11 years, we have completed over 1000 projects worldwide. You can depend on our team and get the latest on-page activity done within months. Mail us at info@viserx.com or call us at +1 (307) 393-8955 for any information. 

For SEO, short-term strategies are considered harmful. We saw many people use black hat SEO techniques for their ranking. But these things will not sustain for long. Instead, authentic on-page SEO techniques will prove the genuineness of the content and help crawlers and readers simultaneously.

Does meta description still work in on-page SEO?

Of course, the meta description is one of the working parts of the SERP that gives an idea about the blog to the readers in concise words. But, Google does not always select the given meta description. You have to properly answer the topic in the meta description to feature it.

What are the major differences between on-page vs. off-page SEO?

On-page SEO is done within a webpage to improve search engine rankings using keyword optimization, meta tags, header tags, content quality, and website structure. On the other hand, off-page SEO is all about building external links to your website from other authoritative websites as backlinks.

What are the differences between on-page seo vs. technical SEO?

When on-page SEO works using keywords, meta descriptions, headings, and image alt text, technical SEO deals with the behind-the-scenes aspects of a website, such as site speed, mobile-friendliness, XML sitemaps, and URL structure. Technical SEO is proof that search engines can crawl and index a website efficiently.

What is the best on-page SEO score?

The ideal on-page SEO score stays between 80 and 100. A score in the 70s might be acceptable. The higher score proves that your website meets the highest standards for technical SEO, content quality, user experience, and mobile usability. Besides scores, you must consider other factors, such as user engagement and overall content quality.

How to improve on-page SEO?

To improve on-page SEO, begin by conducting thorough keyword research. Always incorporate these keywords into your page titles, headings, content, and meta descriptions. Use appropriate heading tags (H1, H2, H3, etc.) to structure your content and improve readability. Besides, build a strong internal linking structure to connect relevant pages.

How to check on-page SEO score?

To check your on-page SEO score, utilize tools like Google Search Console. It will show the search query performance, crawl errors, and mobile-friendliness. But many people use SEMrush which shows keyword rankings, backlink profiles, and competitor analysis. Besides, Ahrefs is another popular SEO tool that offers a site audit to identify on-page issues. Each tool shows its own benchmarks from its analysis.