Digital Marketing

Best Digital Marketing Tools (Free): Speed Up Your Productivity in 2023

  • Post By: Anup Kanti Ghosh
  • Published: August 5, 2020

Digital marketing tools come into action when marketers need to do lots of work maintaining the deadline. If you are a digital marketer, then you know very well how much effort you need to invest to be successful. We are living in the growing era of digital marketing where everybody wants to do things fast. There are no best digital marketing tools as a whole that can serve your every need.

As a leading digital marketing agency in Bangladesh, we know how things are happening in our industry. We have hundreds of types of tasks that need to be done faster than now, and this desire will not stop ever. So, we have picked tools for each job and automate the process through those tools to accomplish projects sophistically.

Now, when we were choosing them, we tried to select the best internet marketing tools for each task, and that took a lot of time. We had to use a few tools to choose each one of them. Here are those online marketing tools that will speed up your productivity and improve your capability as a digital marketer. One last thing before we start; these tools in the below are not only for a digital marketer but also have offers for large agency and enterprise companies.

Best Digital Marketing Tools

Have you ever felt like if you have an application or a tool, then you could complete the project on time? Digital marketers are facing such problems often while they provide services to their clients. Well, we have faced the same kind of issues more often than now because a few years ago, our team serves lots of clients.

So to deal with such a large number of clients, we always need things to go smoothly. We are always on the clock to complete the project to meet the deadline. However, before using these tools, we have made shortcuts to do our tasks as per requirement.

Our experts know what we need; that is why picking the best online marketing tools for our professional use was not that hard. Yes, expert picks are always going to work the best. Let’s see some details of those best digital marketing tools in 2020 for your team or agency or Enterprise Company.

Learn: What is Lead Generation in Digital Marketing?

The Best Online Marketing Tools Review

Have you ever felt like if you have an application or a tool, then you could complete the project on time? Digital marketers are facing such problems often while they provide services to their clients. Well, we have faced the same kind of issues more often than now because a few years ago, our team serves lots of clients.

So to deal with such a large number of clients, we always need things to go smoothly. We are always on the clock to complete the project to meet the deadline. However, before using these tools, we have made shortcuts to do our tasks as per requirement.

Our experts know what we need; that is why picking the best online marketing tools for our professional use was not that hard. Yes, expert picks are always going to work the best. Let’s see some details of those best digital marketing tools in 2020 for your team or agency or Enterprise Company.

Learn: What is Lead Generation in Digital Marketing?

The Best Online Marketing Tools Review

Let’s read about those internet marketing tools we have made a list. If you can learn how to use them, then you are going to experience your project performance improvement differently.

Best Analytics & Data Tools

Digital marketers are always trying to understand how their implementations are working sitewide. In digital marketing strategy, it is essential to see analytics data that can provide information like who are visiting, who are engaging, which pages are getting most visitors, which products are getting most sales etc. We have listed some of the best analytics tools here, let’s see.

Google Analytics

Google Analytics is the best analytics tool from Google, and it provides every detail about the visitors visiting your website. You can see everything in real-time or compare traffic to your website in any range.

Google Search Console

Google Search Console another tool from Google, and it shows a detailed report on the performance of the website. It shows how your website is performing on desktop, mobile or any other device. You can see how many keywords, your website is ranking for.


SumoMe is another tool for improving your digital marketing skills. It will help you to track visitors behaviour, and you can adjust your content based on that. The tool has a heat map that allows you to see where visitors are clicking and where they stop reading. It will help you to edit your content and grow engagement of your site.

Platform-Based Social Media Analytics

Beside them, social media like Facebook, Twitter, Instagram, and LinkedIn has their own analytics. You can see the performances of your profile and pages on those platforms.

Learn More: Digital Marketing in Bangladesh

Best SEO Tools

SEO tools have a great impact on digital marketing. We all know that digital marketing is all about reaching out to those potential people who are really want certain products or services. If you cannot find who would need the products or services you are selling, then your digital marketing campaigns are not performing well. Well, here are some of those most used SEO tools you can use to get queries that people are using to search for different products or services.

Ahrefs Keyword Research Tools

Ahrefs is one of the best SEO tools that most experts are using for their digital marketing purposes. You can find potential keywords, and you can also analyze your competitors.

Ubersuggest Keyword Research Tools

Ubersuggest is another cool tool for a digital marketer that will ease your hard work. It will show you a different variety of information about your website as well as competitors. You can analyze keywords that you want your website to rank for those keywords.

Semscoop Keyword Research Tools

Semscoop is a newly developed tool compared to others in the list. It will show you relevant keywords and in-depth analysis on specific keywords. You can see what you must do to rank for the keyword on the search engine.

Google Trends is a free tool from Google to check the seasonality of a keyword. You can identify the search history of any keywords or phrases that will show it with a graphical curve.

Best Social Media Marketing Tools

Social media can be a useful channel to bring sales to your business. Billions of people are now using social media continuously. All those social media tools you cannot use altogether. However, here are some of the top social media marketing tools we have used and achieved success in our projects. Let’s check them out,

Sprout Social Media Marketing Tools

Sprout Social is a social media management tool that enables brands to communicate with their existing clients and prospective customers socially. This particular tool will help you engage in more social content that are in various social platforms.

LinkedIn Professional Media Marketing Tools

LinkedIn is a professional social media platform that professional people using for different kind of occupational and social purposes. If you want to do marketing in this digital marketing, then you need to be very careful before you start approaching them. The platform has its own paid marketing method that you can use along with free marketing scopes.

Twitter Social Media Marketing Tools

Twitter is another cool social platform in the industry. Build an attractive profile that everyone will follow on Twitter. It is one of the largest social media platforms that marketers are using to reach potential customers. Twitter also has paid marketing method that you can use to target specific people to sale your products or services.

Facebook Marketing Tools

Facebook is the largest social media platform in the world right now. Most of the people are using it to share their daily life activities with their friends and family. However, if you are trying to do marketing, then you need to use their paid method of reaching people. They also have the opportunity to bring customers organically by building a platform that everybody loves.

Best Visual Design Tools

Presenting your products or services in front of the customer is one of the most crucial parts of digital marketing. A beautiful presentation that visually attracts your customers and influences them to buy. Here are some of the graphic design tools that will boost up your expertise and improve your workability.


Canva is a digital image creation platform. If you are trying to build graphic content for any digital marketing purpose, then Canva is the tool to use. It will help you to generate high-quality, engaging content that will generate leads.


Animoto is a slider video content creation platform. Youtube marketing or any other social media marketing needs video content to get engagement. You can use the tool to create free videos with custom text and backgrounds.

Design Wizard

Design Wizard is another tool for creating amazing creative social promotion images. It is perfect for small business owners, digital marketers who need engaging graphic content for their clients or own website.

Best Link Management Tools

Business websites often use unique landing pages for offers as well as digital marketers also use pages for lead generation. You must track those links to identify how many unique clicks it generated or how many people visited the page. Here is a tool for link tracking. Let’s see how it works.


Brandly is a giving you to short URLs with your brand name or domain name. There are very few providers who let using branded short URLs. You can track your shared URL through their link tracker. Just to let you know that branded short URLs get 36% more clicks than non branded URLs.

Best Landing Page Tools

A landing page is such pages that digital marketers are often used to promote different offers. It is crucial to building an attractive landing page that converts. Mostly it is used to collect leads or generate sales. Here are two tools you can use to design a gorgeous landing page.

Learn More: How Digital Marketing Affects Consumer Behaviour?


LeadPages is a landing page creating a platform where you can design landing pages for various purposes. It helps to build mobile-friendly attractive landing pages that you can use to generate leads and sales. You can also use it for email collection through automated software that is integrated with your website.


ClickFunnels is the most popular landing sales generating system right now in the industry. Many people are earning millions of dollars using their platform to collect lead. They have some converting designs the industry specialists design those.


Unbounce is mostly used to test landing pages that are designed on their platforms. Digital marketers are using their service to design creative landing pages as lead magnets for lead generations, email collection, or selling products, etc.

Best Project Management Tools

Well, you know how important role a project management tool can play in your digital marketing projects. If you cannot choose the right tool for managing your project, then you may lose clients. It is because nowadays, everything in the corporate world, giving less time for a project that you can complete only with the help of a project management tool. Here are two tools that will ease your worry and help you with meeting your deadlines.


Asana is a project management tool that is very effective to manage projects. Whether it is large projects or small if you are working with a team, then you need coordination and teamwork. To maintain communication with the team and manage the project without any unwanted hassle, then Asana can be your thing to choose.


Trello is another project management tool that will help you schedule your meetings and other tasks that you need to do in a sequence. If you are working in a large project and you need to coordinate with a lot of things, then you can use Trello comfortably.

Best Content Curation Tools

Digital marketers need lots of fresh content for their projects because unique and attractive content is a must for every webpage. It is challenging to keep up with exclusive content all the time, and perhaps the best way is to use a content curation tool and make the process much more comfortable. Here are some content curation tools to use.


Feedly is a tool where you can choose different blogs and websites to get contents. The system works like, and whenever any of the selected blogs publish new content, here at Feedly, you will see the content. You do not need to visit that particular blog to read. You can generate hundreds of content idea from that platform if you want.


Buffer is a fantastic tool work for sharing any content on any of your social media platforms. If you want to share an article, you find interesting while reading then add the link in Buffer. After adding just select the social platform, you want to share, and it will list it in the queue.


Reddit is one of the most used social media tools in the USA. You will get to know what are those things that people from the USA are searching. For digital marketers, it is an excellent opportunity to engage there and generate content ideas and sharing them as a solution with those query makers.


Medium is also a tool where many fellow experts are sharing their ideas about different topics. Curating content from the platform will give you benefits because you get enough resources about the topic.


Quora is a question/answer platform, and nowadays is considered as the best. You can build a profile and use the tool to share your contents and bring them to your products page or service page. It is useful because you can see what does people are trying to know, and experts are answering those questions. So, if you can build products or services that solve their problem, then they are going to purchase your service or products for sure.

Best Email Marketing Tools

Email marketing is also one of the most effective methods that marketers are using from the beginning. Now, building a relationship with your customers by sending emails to each of them is not possible. Instead of that, you can use a tool that will help you track your conversation and automate the process with some simple instruction. Here are some of the tools we are using.

Learn More: Digital Marketing for Financial Services

MailChimp Email Marketing Tools

MailChimp is a standalone best email marketing software that lets digital marketer engage with their subscribers. You can track your subscribers and collect new leads through different email marketing campaigns.

HubSpot Email Marketing Tools

HubSpot is renowned for their CRM and Inbound Marketing software. However, HubSpot email marketing tool is their new tool that is letting digital marketers design their email to send their subscribers and sell their products or services

Best Affiliate Marketing Tools

Now, affiliate marketing is a system between manufacturers and marketers. It works like this, and the manufacturer produces the product and marketers are promoting the product or service. If through the promotion any purchase happens the marketer who promoted will get a commission from the manufacturer. Now, manufacturers need to ensure that the sale generated from the promotion link of a particular marketer. On the other hand, the marketer needs to know how many purchases were made through his/her promotion link.

CJ Affiliate

CJ is a platform for both advertisers and publishers and its growing daily. If you want to scale up your business by letting affiliate marketers sell your product where marketers will earn a commission, then CJ it the right choice for you.

Rakuten Affiliate Network

Rakuten is best for long-term affiliate marketing because the brands advertise interested in that kind of relationships with their affiliates. It builds better trust, and reliability, including the authenticity of the product that helps affiliates to sell their products or services.


VigLink is a great place for affiliate marketers because they are using contextual advertising. Millions of publishers are submitting their content on their platform, and VigLink can use to place contextual links wherever it suits them best. Remember, contextual advertising drive sales more than any other kind of advertisements.

Best Content Writing Tools

Content writing is another essential part of the digital marketing industry. You need to write your proposals, articles, case studies, reports, blogs, etc. for your project purposes. Now if your content is not standing out among others, then you will behind the line in this competitive business. Here are some tools to improve your writing and help you write content that will stand out among all others.


Grammarly is a great content writing tool that helps writers to generate user-friendly, and errorless content for your blog. It will help you assisting while you are writing by showing errors, and editing your content that stands out among others.

Hemingway App

Hemingway App is another writing tool that shows readability grade, which ensures which kind of readers can read the content comfortably. It will also show grammatical errors, readable sentence suggestions to improve content quality.

Best Customer Service Tools

Communicating with customers, maintaining a relationship with them can be time-consuming but not with tools. Here are two tools that will make your customer service department much active, and it will impact positively on your sales growth.


Zendesk is a complete solution that enables communicating your customers through all of your channels without any hassle. It will ease your effort and saves time that you can invest anywhere else.

UserVoice Helpdesk

UserVoice is an excellent customer service platform with an attractive design that offers large scale customer service needs. If you need a customer service solution that will ease your effort by letting you build a better communication system.

Website Testing Tools

You may develop your website by a developer or purchase a theme from a third-party affiliate but after customizing the theme according to your needs can create internal issues. Website testing tools will generate a report by testing and analyzing which part you want to improve to compete with others. Here are some website testing tools that we often use.

PageSpeed Insights

Google PageSpeed Insights a great tool to analyze your website speed. It will show you the improvements you need to implement on your site to make it fast loading website.


Hotjar is site testing tool that analyzes your website and shows you real-time user activity spots through a heat map type symbols. With the assistance of this tool, you can optimize your site to help visitors with what they want from your website.


GTMetrix will give you an in-depth report on your website. You can find out what the errors you have in the backend of your website are. Place your URL on their platform, and you will get a report. Just solve all those recommendations on your website. You will get an optimized site that ranks quickly on search engines.

Pingdom Tool

Pingdom Tool is another speed testing tool that will identify your website speed. Your site speed is essential to improve user experience on your website. You need to remove all the issues to decrease your first loading page speed.

Types of Digital Marketing Platforms

  • Social Media
  • Influencer Marketing
  • Content Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Affiliate Marketing
  • Mobile Marketing
  • Marketing Automation Platforms
  • Marketing Analytics Platforms

Social Media Marketing Platforms

Social media platforms give marketers various options to connect with their prospects. First, marketing teams can share sponsored content and paid advertisements on these platforms. Each platform offers marketing teams a chance to build paid ad campaigns and segment users so that these ads appear in the feeds of members of the desired audience. While every platform is different, most of them offer the ability for marketing teams to place advertising based on factors such as geography, job title, interests, age, etc., to make sure that the relevant people see a company's social media posts for the best chance of a conversion.

Learn More: Digital Marketing Agency for Startups

Influencer Marketing

Influencer marketing is yet another powerful strategy for using digital marketing platforms to reach target audiences. Celebrities, websites, and other individuals who are thought to be authorities in their fields and have similar beliefs can all be partners for brands. Brands can then reach the followers of these influencers through branded content and offers. Influencer marketing has been a success for many marketers, with 90% of them indicating that it was on a level with or better than other channels they use.

Email Marketing

Organizations can maintain contact with prospects and customers by using email marketing campaigns to send them customized newsletters or offers based on their prior purchasing behaviour or involvement with the brand. A small extra reward could easily tip the scales from an "abandoned basket" to a completed purchase if a person has interacted with a couple of your brand's interactions, such as an email offer for 10% off the items they have been considering or free shipping.

Content Marketing

With the use of content marketing, marketing teams can be proactive about educating customers about new and existing items in a casual, relaxing manner and about responding to their users' inquiries. The three stages of the buyer's journey are addressed by the written content, videos, and other marketing assets that digital marketing teams produce.

  • Awareness stage
  • Consideration stage
  • Decision stage

SEO Marketing

Content marketing and search engine optimization, or "SEO," frequently work together. Content elements developed and put online by the company for their website, blog, or other digital marketing platforms can be written and posted in such a way that it is more possible that prospective customers will notice them than similar content written and posted online by their rivals. Because the user is using a search engine, like Google, to locate information about a product or service, this writing and posting approach and all the tactics and concerns it includes are known as "search engine optimization."

Pay-per-click (PPC)

Pay-per-click (PPC) advertising is a type of paid promotion that essentially enables marketing teams to buy website visitors. Marketers pay a charge each time their ad is clicked on and position advertisements on websites or search engines like Google and Microsoft Bing. While banner advertising on websites often has set costs, these ads frequently appear at the top of search results pages and are largely determined by bids on particular keywords.

Affiliate Marketing

Like referral programs, affiliate marketing involves collaborating with other people or businesses on your product's promotion in return for a cut of the sales that can be linked to their efforts. This is a way to reduce expenses and outsource some of the employment aspects of advertising, but you're entrusting the reputation of your brand to someone else, so this kind of marketing frequently requires more complete monitoring and surveillance.

Mobile Marketing

Many of the digital marketing techniques outlined above can be used in mobile marketing campaigns, which often make use of text messages, social media, email, push notifications, and mobile applications. As the number of mobile shoppers increases to an estimated 187.5 million users by 2024, the significance of mobile marketing is likely to increase. Digital marketers must consider how to adapt their current marketing strategies for mobile in light of the obvious shift toward mobile to provide a seamless and user-friendly experience.

Marketing Automation Platforms

Any digital marketing plan can benefit greatly from the use of marketing automation systems. Marketing automation can be "stacked" on top of existing digital marketing platforms, just like so many other digital marketing tactics, to increase and boost their effects.

Marketing Analytics Platforms

Businesses can use marketing analytics systems to gather and analyze the data from their digital marketing initiatives to see how successful they have been, what ROI they can expect from them, and what can be done to boost future marketing income.

Learn More: Digital Marketing for Nonprofits Organizations

Finishing Words: Digital Marketing Tools

We have discussed the most used digital marketing tools with you so that you can find the best online marketing tool for any of your purposes. We have listed tools for every purpose that you need a tool to speed up your productivity.

If you can read the entire post carefully, you will see that what we have shared here are not available anywhere on the internet. Our experts from each of our departments have recommended these tools so that you can do great in your digital marketing career.

FAQ: Internet Marketing Tools

Here are some questions that you need to know because most of the digital marketers sent them to us. We have collected some of these questions from forums and social media because people were asking there also. We have tried to answer them all with the correct solution. Let’s go through them.

What is Digital Marketing Tools?

Digital Marketing tools are that useful software or applications making marketing tasks easier and managed. It also helps to promote products and services with potential customers.

What is Digital Marketing Techniques?

Digital marketing techniques, marketers are using from the beginning to generate sales through their sales funnels. However, there are other methods like email marketing, affiliate marketing, podcasting, including SEO, are used as useful digital marketing techniques.

What is the Best Marketing Tool?

Every task is different in the digital marketing industry. So, for each job, we use various tools, and we cannot tell which one is the best for all tasks. Go through all of the tools we have discussed above, and you will get the best tool for each purpose.

What is Better SEO or Digital Marketing?

SEO and digital marketing both are important to generate sales and keep it running, so that your business can earn profit continuously. SEO is an organic process of bringing customers to your business website where digital marketing creates different channels to reach those customers and promote your products or service. It is better to use them both for your business to make maximum profit.

Can I Learn Digital Marketing on My Own?

Yes, you can learn digital marketing on your own, but it is better to get help from experts because they know the market better. You know, practical knowledge is better than theoretical knowledge. Hundreds of free and paid courses out there to learn digital marketing. Enroll in any of them and start learning digital marketing.

How Can I Improve My Internet Marketing Skills?

If you are a newbie, then you need to study a lot about digital marketing. Otherwise, you are not going to achieve those skills. If you are working in digital marketing but not doing well enough, then you need to follow some industry experts’ blogs. You will get the latest trends and resources to learn how to improve your skills. Above mentioned tools can also boost your skills one step ahead.

How Can I Start Digital Marketing?

You can start doing digital marketing for your own project. It will help you to trial and error several things that you will need to implement on the clients’ project. And if you want to build your own business then try to involve with a digital marketing agency as an intern to understand the whole process.

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