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10 Best Email Marketing Software [Reviews]: Picked By Editor in 2022

Best Email Marketing Software

If you can pick the best email marketing software, then your sales will increase dramatically. Not just this, a strategical email campaign can bring ROI of 3800% [DMA National Client Email Report 2015].

Now, its time to avoid ignoring email marketing, thinking, oh! It’s boring.

Nobody opens email nowadays, yes, most of the small business owners are having this type of concept.

What is Email Marketing Software

We are here not to argue with you but to show how effective is email marketing with proper implementation.

Well, manual email marketing is away from these statistics because you cannot send email to hundreds of potential leads per day.

All you need is just to reach them adequately and make them feel that you are not selling them anything.

Instead, you are helping to solve customers’ problem.

Let’s see what you are going to learn from this review post,

  • What is Email Marketing?
  • What is Email Marketing Software?
  • How Does it Work?
  • Why You Need it?
  • What is the Best Email Marketing Software?
  • How to Choose the Best Email Marketing Software?

Well, let’s find the answers to the questions mentioned above.

We will try to discuss the topic that will make you feel like an expert on email marketing software.

We’re going to share email marketing software reviews from our email marketing experts.

You will be confident enough to recommend whenever someone asks you about it.

We will start by knowing the definite description of email marketing software.

Let’s dive directly into the topic.

What is Email Marketing Software?

Most of the marketing strategies are implementing targeted a simple goal, reaching out to potential consumers and show them what you got.

Email marketing is one of the most traditional ways of reaching new customers or building relationships by communicating through email messages.

However, if you have hundreds or thousands of existing customers to continue to communicate and other hundreds of thousands of potential people to reach, then you are not going to do it by sending single emails.

Here comes the ultimate role of email marketing software. An email marketing software is a system that allows you to send customized emails to thousands of people individually at once.

Many other features like autoresponder, email template designs, etc. are included in email marketing software.

Well, the above scenario had happened before the email marketing software incorporated in the online marketing industry.

Since the solution came into place, people are now doing sophisticated and automated email marketing, including making automatic email conversations as well.

Email marketing software is allowing you to design an attractive email template that people love and converts like a finger snap.

HTML email templates are highly recommended because it helps the marketer to present the product or service accurately and pitch their offers in a very engaging way.

Let’s understand whey using email marketing services is essential for promoting products or services.

Why is an Email Marketing Service Important?

In this era of digital marketing, as a business owner of any size, promoting products through different channels email marketing is another useful method.

Now, email marketing services are making the process lot easier to communicate a large number of customers or prospective consumers in a better approach.

You can find numerous best email marketing examples that present statistical data about how your email marketing campaigns will return with profit.

Here are some reasons why email marketing is going to ease your marketing campaign and grow your sales. Let’s see them,

  • Email marketing software helps to move out from the traditional emailing system to an automated system that saves times and effort by using AI-enabled strategic implementation.
  • It is better to Design Engaging email templates that influence consumers to buy products or services.
  • It helps you to be connected with your consumers that build a better relationship with customers.
  • Pre-Planned autoresponders will help you making conversations with your consumers by automation.
  • Email automation software will let you send updates to your subscribers without any efforts.
  • It helps to collect leads through lead magnets integrated with your website.
  • Email marketing tools let you understand buyers’ journey that will help you to build a winning strategy that improves business growth.

Best Email Marketing Software

You need to choose the best email marketing platform that matches your needs.

We’re going to recommend top 10 email marketing software for you.

So that, you can choose the right one for your business or whatever reason you’re finding email marketing software.

Most of the email automation services allow you to send a limited number of emails.

They also limit features that may generate more sales.

Once you get the best email marketing automation software, almost all of the scheduled tasks that need to start an email campaign will be on that automated system.

The software solution will not only save your time but also ease your effort that you can implement on other significant works.

If you want to use all of the features that you need to run a successful email marketing campaign for your business, then you must choose any of the service providers.

See their features and compare them with each other.

Our review will make the process a lot easier.

Before reviewing, we want to let you know how we picked these software solution providers and why we have added them on our list.

How Do We Pick the Best Email Marketing Software?

VISER X is in the digital marketing business for more than ten (10) years.

We have used almost each of the email marketing tool for our email campaign.

However, it was not so easy for us to make a list because we do not want to miss out any of them are providing excellent service.

Then also we make the top ten list, so several providers are not here.

We have picked only the best email marketing service providers so that you can choose the best of the best for you.

Some of the services offer email marketing software free without any cost.

Our team has analyzed all of their features, plans and packages, prices, reviews of other users on different forums.

We have tried to make review authentic because VISER X team always believes in the best like our digital marketing services.

Remember, we are not promoting any of these services for anything.

We are trying to show you what they are offering and sharing our experience with that software.

Without further due, let’s know their features, prices, and other details.

Here is the list of our best picks,

  1. Constant Contact – Best for Small Businesses
  2. MailChimp – Best for Personal Projects
  3. ActiveCampaign – Best for Enterprise Businesses
  4. SendinBlue – Best for Transactional Emails
  5. HubSpot Marketing Hub – Best for B2B Service Companies
  6. GetResponse – Best for Small/Medium eCommerce Businesses
  7. ConvertKit – Best for Bloggers/Marketers
  8. Campaigner – Best for Marketing Automation
  9. Campaign Monitor – Best Email Service and CRM for Ecommerce
  10. AWeber – Best for Personal Use

Top 10 Best Performing Email Marketing Platform Reviews

Here are our editor’s picks on the best email marketing software for agencies.

If you are a business owner or digital marketer or individual blogger, then you are going to love our list because of their features and service quality.

Make sure you are not biased with any of these identically.

We have reviewed them without being biased to any of these.

Hopefully, you will get the one that serves your needs perfectly.

1. Constant Contact

Constant Contact is one of the market leaders in the email marketing service industry.

They are recognized as the best email marketing software for eCommerce businesses.

From email automation, A/B email testing, segmented email sending, etc. everything you need to run an email campaign, you will get it here.

You can easily manage your email lists, including subscribers and contacts individually.

Customized email template that you have made will be stored on your profile so that you can use it whenever you want.

Managing the marketing calendar to ease the process is another cool feature that you will get from this particular email marketing service provider.

Feature List of Constant Contact Email Marketing Tools

  • Advanced Marketing Automation
  • Contact Management System
  • Custom Statistical Reporting
  • Advanced Event Marketing Tools
  • Different E-commerce integrations
  • Custom Survey Creation
  • Social Media Campaign Management
  • Advanced Data Analytics
  • Live Event Data Tracking & Management
  • Coupon Creation & Management
  • Drag & Drop Email Builder
  • Starting Price:

    $20/Month with First Month Free Upon Purchase.

  • Usage Limit For the Price:

    500 Contacts/Unlimited Email Sending.

  • Bulk Emailing:


  • Free Trial:

    60-days Free Trial Without Commitment.

The provider also has a 24/7 customer service team that will support you anytime you want.

You are not going to regret their customer service quality because they are friendly to their loyal consumers.

2. MailChimp

MailChimp is one of the best free email marketing software tools that enable a massive opportunity for beginners.

Whether you have an agency that provides digital marketing services to the clients or you are a freelancer digital marketer, email marketing software like MailChimp can be a great choice to begin.

MailChimp offers a forever free plan for users those have a small email list.

If you have a list of 2000 users and then you can choose their free version and use it for as long as you need.

However, there are limitations in this free offer.

So, you may not get some pro features that you need.

You must purchase any of their package based on your need.

MailChimp is grabbing marketers’ attention with their attractive offers and features including, drag-and-drop email building, gorgeous email template for people who are no designers.

Autoresponder, scheduling mail based on visitors’ action is another attractive feature that it offers.

It is compatible with WordPress, Shopify, Magento, including other web development platform.

  • Starting Price:


  • Usage Limit For the Price:

    500 Contacts with Unlimited Emails Sending.

  • Bulk Emailing:


  • Free Trial:

    Forever Free Account with 2000 Contacts and 10000 Email Sending Monthly.

If you want to get a smooth experience of email marketing, then MailChimp is your thing to choose.

Give it a try for free and understand whether it serves your requirements or not.

If you get what you want then select their pro plan.

3. ActiveCampaign

Active Campaign is another email marketing tool you can find in the industry.

Well, it is one of the most popular digital marketing tools that you can use as the best email marketing software for real estate business.

You know that real estate business needs sophisticated automation tool that is designed to serve such a professional industry.

However, ActiveCampaign is not only perfect for that particular industry, but also other industry like eCommerce business.

It has all those features including, automation, scheduling emails, autoresponder, action-based email, etc.

The tool has built-in email templates, signup forms that you can use for leads generation even if you are not an expert designer.

Key Features of ActiveCampaign Email Marketing Software Tool

  • 125+ Custom Made Email templates
  • 500+ Automation Email Recipes
  • 800+ App/Tool Integrations
  • Custom Landing Page Templates
  • SMS Messaging Feature
  • Custom Report Generation
  • Custom Web Personalization
  • Automated CRM
  • Split Actions and A/B Testing
  • Predictive Content Generation
  • Predictive Email Sending Sending
  • Goal tracking and attribution
  • Starting Price:


  • Usage Limit For the Price:

    500 Contacts with Unlimited Email Sending.

  • Bulk Emailing:


  • Free Trial:

    Trial Account Comes with 100 Contacts and 100 Email Sending for 14 Days.

ActiveCampaign comes at a reasonable price that anyone can afford, at least with the amount you can start your digital marketing projects for a small list.

However, they do offer a free trial for 14-days so that you can experience their services and features.

After using the trial, if it serves your need, then purchase it without any hesitation.

4. SendinBlue

SendinBlue is one of the most used professional email marketing services in the industry.

Many small business owners are using this platform for most of their email marketing campaigns.

It also recognized as one of the best email marketing software for Shopify eCommerce business.

You know, that nowadays Shopify is the most popular multi-vendor eCommerce business platform for entrepreneurs.

Key Feature List of Sendinblue Email Marketing Tool

  • Drag & Drop User-friendly Email Customizer
  • Realtime A/B Testing Feature
  • SMS Marketing
  • Custom Landing Page Designer
  • Automated Email Bounce Management
  • Advanced Report Manager
  • Custom Easy-to-use Data Analytics
  • Attractive Opt-in Forms
  • Custom Contact List Management
  • Easy Email Segmentation Feature
  • Transactional Email Campaign Feature
  • Automated Email Marketing Campaign
  • Custom & Pre-built Attractive Email Template
  • Data Rich CRM Feature
  • Satisfying Customer Service
  • Starting Price:


  • Usage Limit For the Price:

    40,000 Monthly Email Sending with Unlimited Daily Limit.

  • Bulk Emailing:


  • Free Trial:

    Forever Free Account Comes with 300 Email/Day and Unlimited Contacts.

This particular email marketing platform is growing people’s attention for it’s easy-to-use and ready-to-use template design features.

User experience is going to give you experience while using the platform is astonishingly well based on real-users’ opinion.

In addition to that, marketers at VISER X are using the platform for a couple of years.

They reviewed as one of the most useful tools for email campaigning.

5. HubSpot Marketing Hub

HubSpot email marketing software is another very effective solution for business owners, bloggers, digital marketers, and agencies.

In the past few years, HubSpot is incorporating several services related to the CRM solutions that include a sophisticated email marketing platform.

It is one of the best email marketing software for bloggers, and freelance bloggers are using it from the beginning.

Dedicated drag-and-drop email editor will ease your confusion about how you can create a professional email that your subscribers will love.

HubSpot has a sophisticated resource platform where you can learn many things related to email marketing.

Many bloggers and marketers are learning new things about internet marketing.

  • Starting Price:


  • Usage Limit For the Price:

    1000 Contacts with 5000 Monthly Email Sending Per Month.

  • Bulk Emailing:


  • Free Trial:

    Forever Free Account Comes with 1000 Contacts and 2000 Monthly Email Sending Per Month.

Well, the price is a bit higher among other items in this review article.

Their service plan starts at $50 per month and it worthy for the features they are providing.

However, if you want to use it as a free email marketing software solution, then you can do it also.

HubSpot offers a forever free account that allows you to import 1000 contacts and you can send 2000 emails monthly.

Give it a try to find out whether it serves your purposes or not.

6. GetResponse

GetResponse is another useful email marketing tool that allows users to send bulk email, and those emails will end up in the inbox of the recipient.

Well, digital marketers always feel disappointed when their emails reach in the spam folder.

Most of the time marketers and agencies are searching for a platform that will let them send bulk email to their customers’ inbox.

Predesigned email template, attractive signup forms, etc. are very useful for digital marketing.

Most of the digital marketers are not always having excellent design expertise, and for people like them, templates are the best option.

GetResponse has a unique feature of calendar integration.

By using this, you can schedule your whole email marketing campaign based on your calendar.

  • Starting Price:


  • Usage Limit For the Price:

    1000 Subscribers with Unlimited Email Sending.

  • Bulk Emailing:


  • Free Trial:

    30 Days Without Commitment

If we talk about the price, then it comes starts $15, and you can try their free trial period of 30-days without any commitment.

If you are satisfied and it gives what you need from an email marketing software, then you can purchase their paid plan.

Do not do hurry, try their free trial and get an experience of their features and services to decide.

7. ConvertKit      

ConvertKit is another extraordinary email marketing platform that you can really use for your purposes.

However, It has several features that are going to make you feel interested.

At least, our marketers are mentioning this particular platform as one of the best email marketing software for B2B.

You must understand the importance of reaching our consumers through emails, and B2B marketing is very effective for generating leads through this strategy.

Whether you are a blogger, marketer, freelancer, or an agency, you are going to love their services.

Subscribers for blogger, clients’ projects are essential because they are highly potential and targeted for niche relevant.

If you can properly reach them, then you will definitely get sales.

  • Starting Price: