Car Dealer SEO: How to do Auto Dealer SEO

  • Post By: Faisal Mustafa
  • Published: May 9, 2021

Do you know modern-day car buyers are more dependent on the Internet? True, it is! Internet is a great platform to reach potential car buyers. Nowadays, car buyers search online before they step into the dealer's showroom.

Car buyers use search engines to find the best dealer. The best dealers are the one who uses car dealer search engine marketing, called SEO for car dealers. According to Google, car buyers visit the top two pages of a car dealership on average.

Hence, car dealers need to appear on the top of the search engine result page. Are you also a car dealer looking to rank your business high on Google? An automotive SEO marketing agency can help you build a well-optimized website for your business.

What is Car Dealer SEO?

Car dealers SEO (search engine optimization) is also called automotive SEO. It’s a strategy used to improve a website’s ranking on the SERPs (search engine result page).

The process uses on-page and off-page optimizations. Thus, it helps to increase site traffic, sales, and higher online conversion rates.

Why Should I Invest in Car Dealer SEO?

A average car buyer's journey may involve 900 internet interactions, according to Google. These connections might range from reading dealership reviews to watching YouTube videos of test drives.

This chart illustrates one car buyer's interactions with 900 different people in order to buy a car.

This chart illustrates one car buyer’s interactions with 900 different people in order to buy a car                                                 Image Source

It's highly unlikely that a car dealership's website will be the ideal source for all the information a prospective car buyer might need for their upcoming purchase. Like customers of any good or service, car purchasers enjoy doing some research before deciding on the car they want to purchase and then finding the ideal dealership.

Google describes the Google describes the "moments" of an average car buyer's search journey

Starting a business and getting it ranked high on Google is becoming complicated. Getting organic traffic on the site brings you subsequent sales. Here automotive SEO marketing is needed to increase organic traffic.

As a car dealer, you offer services about specific car models and other specific services. You want to keep your buyers updated about these services. That’s why; you need to apply SEO strategies for car dealers.

There are more reasons why you should invest in SEO for the automotive industry.

To Give Your Website a Competitive Edge

The top pages on search engines grab more attention of buyers. Hence it generates more clicks and results in more leads. When your business page ranks higher than competitors, you get maximum sales.

Getting help from automotive SEO will bring your site a competitive edge. Your business page will rank at its best position, and thus, you'll get more customers. They use automotive SEO tips to rank your page at the top.

SEO for Car Dealers Bring More Targeted Leads

If you add board SEO keywords for car dealers, like "car dealerships," it'll bring your page to the top 100 in the search. Besides, you can rank higher among local dealerships by adding more keywords based on your location.

It’ll bring more targeted traffic to your page over time. A car dealer SEO expert will help you target more specific traffic using long-tail keywords. The keywords are specific about your location, car features, and models.

To get Greater Authority

High-ranking websites are much favorable and attractive to view. People find them authoritative and trustable. Also, these are go-to sites for car buyers searching for auto dealers.

When your page ranks higher with proper SEO, people see it as a leader in the industry. Car buyers believe your page has the necessary information that is beneficial for them.

To Increases Brand Awareness

Possibly, you are one of the best car dealers in your town. It doesn’t make sense when people are not aware of your existence. You won't be able to attract more customers, and hence your sales will not increase.

Here auto dealer SEO can help your business site to appear before online buyers. Doing this will increase the awareness of your brand. So, more people can find your page and can make the purchase.

Tips on Car Dealer SEO

If automotive SEO is new to you, the procedure can seem complicated. Once you start out, it gets easier with time. Over time, you’ll get to know how to optimize the car dealership website. Also, there are ways to get the most value from your car dealership website.

  • Tip 1: Make a better first impression with a search-optimized auto dealer website.
  • Tip 2: Choose the best keywords for the content of your products.
  • Tip 3: Create fresh, quality content to boost your website ranking on search engines.
  • Tip 4: Maintain Google my business listing with the right information.
  • Tip 5: Optimize each element, don’t overuse keywords.
  • Tip 6: Keep on tracking and monitoring the effort of your car dealership SEO.
  • Tip 7: Optimize your website every day or is possible every week.

How Many Types of Automotive Search Engine Optimization Are There?

In early 2000 when SEO was first introduced, the process was simple. Over the years, the whole SEO process becomes complicated. Now you have to consider thousands of rules while optimizing a website.

The SEO industry has come with a number of different types though all have the same goal. Each type helps optimize a website for better visibility in search engines. Also, each type is responsible for different SEO rules.

The different types are;

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO
  • Mobile SEO
  • Content SEO
  • eCommerce SEO

Among all types, the most important ones are on-page SEO, off-page, and technical SEO. It will be easier to organize and perform your optimization plans by keeping these categories in mind. Know details about these three types and develop your performance in each strategy.

1. On-Page SEO

On-page SEO is related to the website content. It helps to optimize the content on individual pages to earn a better rank in search engines. This type aims to make the website friendlier to search engines as well as users.

Moreover, it includes strategies to optimize keywords used in individual pages on a website. These strategies help search engines to understand the content and decide whether it has valuable sources. Then search engines rank the website on a page-level basis.

For example, in an automotive dealership website, on-page SEO optimizes SEO keywords for car dealers. Keywords are the essential SEO strategy for the automotive industry. Hence, the content should be optimized to match the keywords and user’s intent.

Also, the dealership content should be optimized in text format. That's because the search engine may ignore the non-text contents like scripts and images. The essential elements of on-page SEO are:

  • Keyword research
  • Metal titles
  • Meta descriptions
  • The headline and ALT tags

2. Off-Page SEO

Off-page SEO is all about using the techniques to promote a website on the Internet. The most promoted and popular websites are more likely to rank higher on search engines. Besides, it includes strategies to build the reputation and authority of a website.

Mainly, off-page SEO relates to high-quality backlinks. When many links from authoritative sites point toward your site, the search engine thinks your page is valuable. By using several link-building and guest post tactics, your site can gain trust.

Similarly, search engines evaluate the backlink profile of your auto dealer website. It looks at inbound links from referring domains. That’s why; auto dealer SEO services focus on gaining natural inbound links. The most important off-page elements are;

  • Outreach links
  • Editorial links
  • Non-editorial links
  • Referring domains
  • Referring traffic
  • Referring pages
  • Brand building

3. Technical SEO

As the name implies, technical SEO focuses on technical parameters and non-content elements. It affects how a website will be visible to the search engine. Besides, it consists of strategies to develop a website's backend structure and base.

Technical SEO aims to make sure search engine crawlers can crawl and understand the site. Thus, it improves a website’s readability to ensure a good user experience. The elements of technical SEO are;

  • Site speed
  • Crawl ability
  • Indexing
  • Structured data
  • Mobile-friendliness
  • Site architecture
  • Security

Combining SEO and Car Dealer Search Engine Marketing (SEM) Strategies

The search success of a website depends on a combined strategy of SEO and SEM for car dealers. You can cast a wider net over your local market by getting SEO and SEM working together.

SEM denotes the way of promoting a website in SERPs (Search Engine Results Pages) by paying-to-play. It means car dealers pay for getting their brand top placement on SERPs. The more is your monthly SEM; the better is your dealership's visibility on search engines.

Moreover, SEM depends on targeted keyword phrases. So the combination of SEO and SEM strategies offers a balancing act. Using the above-mentioned types of SEO in conjunction with SEM can help your site reach the top in search. These are required for well-rounded organic strategies.

Popular Automotive Keywords

The choice of keywords makes the difference between a productive and unproductive SEO strategy. Using generic keywords will not help you stand out from the crowd. It won’t help if you used too many selective keywords and miss the one's customer searching for.

Hence, it is essential to make a list of relevant keywords and troubleshoot possible drawbacks. Then create compelling content that brings targeted traffic to your website. The followings are the most popular SEO keywords for car dealers.


Search Volume

        1. Car


        2. Auto


        3. Used cars


        4. Autos


        5. Mechanic


        6. Automobile


        7. Vehicle


Best Automotive SEO Companies and Car SEO Service

Below are the best-vetted auto dealer SEO services and companies which can take your business to the next level. Discover the companies along with their expertise;

  1. SmartSites – Best-in-class digital marketing services. Acquire more traffic, customer and sell more stuff.
  2. Straight North – It is one of the best SEO for car dealers in New York. Their design expertise and customer support set them apart.
  3. SocialSEO – The attention to detail and customer service is excellent.
  4. RecLocal – They help maximize the online presence of business with the personalized tactic to digital marketing.
  5. Local SEO search – The best automotive local SEO site that helps to gain more leads and a wider reach.

How to Build the Best Car Dealership Website Design?

So far, you've learned a well-optimized website is important. What’s next? Besides providing a one-stop solution to your customer’s automobile needs, you also need to impress them.

To do so, you need the best design for your car dealership website. The following features make a website successful.

  • Responsive website design – Your website should work on all mediums, including smartphones, PC, tablets, etc.
  • Adding all relevant information – When customers visit your site, they should have access to all information, like contact number, location and address, E-mail, and opening hours.
  • Search engine optimization – The site needs to be well-optimized with relevant information, font, colors, etc.
  • Landing page optimization
  • Automobile inquiry forms
  • Add multiple pictures – So the customer can see the real pictures while browsing cars online.

Why are Car Dealership Blogs Important?

Blogs are the crucial digital channel to directly attract potential buyers. Also, it helps to improve the search engine ranking of a car dealer website. There are more reasons car dealerships should blog.

  • Blogs help to build authority and brand status.
  • Customers can easily find the car dealers through blogs
  • Blogs help to increase SEO ranking
  • Affordable way of marketing
  • Blogs work as excellent communicators

Research for a Client Who Owns Used Car Dealership

This term indicates that people who visit the client’s website will also visit some specific popular blogs. To reach those people, you need to use placements.

Placement is a type of online advertisement where ads appear automatically on websites. The ads appear based on the content related to the product you are selling.

Wrapping Up

SEO is must-needed for a car dealership website. With the well-optimized SEO for car dealers, you can get high visibility in search engines. It will also improve the user experience. Hence, it is essential for you to take help from experts who better understand the SEO checklist for car dealers.

FAQ: Car Dealer SEO

What is SEO in Automotive?

Automotive SEO is an online marketing tactic that helps in increasing the search engine visibility of websites for car dealers. On-page optimizations, local SEO projects, structured data, and other strategies are all part of automotive SEO.

What is the Golden Rule of SEO for Car Dealers?

The "Golden Rule" of SEO for car dealers is to understand your customers' requirements and create an SEO experience that meets those needs, starting with the search result listings, moving on to the visitor's first impressions when they arrive on the page, and allowing them to find the content they are looking for quickly and easily.

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