Digital Marketing is empowering small businesses to rule over many traditional businesses. SEO and SEM are two inevitable strategies in digital marketing. But do you know how SEO and SEM work together? That’s our key topic for today.
In business, there must be no isolation of the tools and techniques. Because you never know which one is more beneficial over time. Keeping that in mind, we can connect SEO and SEM together to earn a faster conversion rate on any website.
Today we will discuss how SEO and SEM can work together to generate leads and boost sales. So, let’s leave everything and get into the discussion!
Most consumers search for their anticipated product or service on the search engine. The methods work slightly differently while serving the same purpose. Let’s focus on the SEO and SEM description first.
SEO stands for Search Engine Optimization. SEO can improve your web page ranking in the search engine result page (SERP). You can optimize a website to rank organically.
Once you complete the SEO processes, Google relies on 200+ ranking factors in its algorithm to filter out your content. The processes are:
SEM stands for Search Engine Marketing. SEM can place ads on the top of the Search Engine Result Page (SERP). The ads appear when potential customers type the word phrase.
SEM is a kind of SEO which works after you bid on keywords. You can pay for the keywords to get your keyword-optimized web page recommended on Google Ads or Bing Ads. primarily, SEM uses two kinds of ads on the SERP.
Search ads are found on the first row of SERP same as organic results. But shopping ads differ from search ads. You can watch shopping products directly with images, price, discount or other necessary stuff.
What is The Difference Between SEO and SEM?
SEM and SEO are considered the two sides of a coin. Both are used to rank on the search engine result page. The main purpose is to be ranked for the search queries and eventually to drive customers to service or product pages. But there are some differences in the work procedure.
SEO works through four main factors. Those are content, authority, performance, and user experience. A properly optimized page has quality content to engage the audience. The page also has backlinks to create credibility.
SEO pros:
SEO Cons:
SEM works through Pay per Click (PPC). Paid advertising suggests pages from the keywords for audiences based on demographics, location, purchase history and online behaviour. You can identify SEM ads because those are marked as “Ads.”
SEM Pros:
SEM Cons:
There are different opinions on combining SEO and SEM together. Some thought making something paid would not work at all after the date expires. But digital marketers have different opinions.
Google needs some time to recognize your search engine-optimized website as a credible source. But SEM is a short-term strategy to bring your page forward. Later you can receive reviews and ratings to increase brand awareness.
SEO can influence your page to come up as organic search results. Whereas SEM features the sponsored links and ads, which are also targeted to those keywords. In addition, the main difference is, SEM results will always appear on the top of the search engine result pages.
1. Long and short-term results
SEO takes time to index web pages. But properly done SEO can be more successful for a long period. The long-term results of SEO make all this waiting worthwhile. You will experience a continuous increase in traffic.
On the contrary, SEM can perform faster as it does not need indexing time. Moreover, it will work till you are paying for this. SEO is slow, sustainable and provides a long time result. So, until you are getting results from SEO, you should continue SEM along with SEO. By this, you can ensure your website visibility in the search engine from day 1.
2. Twice Visibility
The sponsored results from SEM appear at the top. But the fun fact is search engines will show the organic results again in the same SERP!
So, the company seems more authoritative to both the search engine and the users. So SEO and SEM can earn a reputation faster than anything else.
3. Continuous Brand Awareness
Not technically, but SEO and SEM can work as an amazing brand awareness campaign. SEM is the perfect strategy if your ultimate goal is to remind people about your product or service. Once people know about the brand, they can get it through SEO.
SEO and SEM work efficiently if you can apply the right strategy to them! But you must perform several tests to determine your techniques.
SEO and SEM are two different approaches to ranking your website. But SEO and SEM work together as a powerful strategy to get consistent traffic on your website. They will cover any gaps in effectiveness. Overall, you will reach your business goals from this channel.
SEO (Search Engine Optimization) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs) organically. SEM (Search Engine Marketing) is the process of using paid advertising to promote your website and content on search engines.
Yes, it is possible to get results with SEO without using SEM. However, it may take longer to see results with SEO alone, as it typically involves building a strong foundation of optimized content and backlinks over time.
Yes, it is possible to get results with SEM without using SEO. However, relying solely on paid advertising can be expensive, and you may not see sustained results without a strong SEO foundation to support your SEM efforts.
The cost of SEO and SEM varies depending on a range of factors, including the competitiveness of your industry, the scope of your SEO and SEM efforts, and the specific services and tools used by your SEO and SEM provider. It is important to work with a reputable SEO and SEM provider who can provide you with a customized quote based on your specific needs and goals.
SEO and SEM results' timeline is dependent on various factors such as the level of competitiveness in your industry, the scope of your SEO and SEM efforts, and the tools and services utilized by your SEO and SEM provider. Typically, you can anticipate seeing initial outcomes in a few months, while substantial results may take anywhere from several months to a year or more.
Yes, SEO and SEM can work together to improve your website's ranking and visibility. By combining the strengths of both organic and paid search strategies, you can create a comprehensive search marketing strategy that targets your ideal audience and drives high-quality traffic to your website.
To choose the right SEO and SEM provider for your business, it is important to look for a provider who has experience working with businesses in your industry and who can provide you with a customized strategy based on your specific needs and goals. You should also look for a provider who uses ethical and transparent SEO and SEM practices and who can provide you with regular reporting and analytics to track your progress and ROI. We believe Viser X meets all this criteria with more than 12 years proven experience in this industry. Call at +01842-088100 for a free consultancy.