Digital Marketing

What Feature is Required to Track Customer Search Terms on a Website?

  • Post By: Anup Kanti Ghosh
  • Published: March 11, 2021
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Online recognition of your business has proven tobe ever important in this pandemic ridden situation. In fact, it forced people into searching for businesses online while working from home. And frankly, this is the perfect situation when you'd want to know - how do I claim my business on Google? It may also leave you thinking –

Site search is a feature of Google Analytics that provides statistics about the correlation between a site and its visitor’s search. Seems a bit confusing, right? Don’t worry; let me explain the entire thing from the very beginning. Keep reading, and you will find everything about Site Search and how you can be benefited from it.

What Feature is Required to Track Customer Search Terms on a Website?

Site Search is a feature from Google Analytics that lets a website owner track customer search terms. It helps you understand your website visitor’s activity, like how they use the search function of the website, what are the search terms they are using, or how your visitors are benefited from the search results in your website.

You can get all these information from Site Search of Google Analytics. These statistics can bring a tremendous amount of advantages for your website and your business.

What is Site Search?

The site search feature of Google Analytics enables you to learn more about how visitors to your website engage the search function, the search keywords they use when they are on your website, and the measure to which the search results led to their higher engagement with it.

The site search function is important for improving user experience (UX). Understanding what customers are looking for on your website will help you come up with ideas for how to optimize the content of your website, as well as how to make the website's menus and structure better.

The search parameters for the terms users look for on your website are easily accessible. To make it simple for you to understand the terms being searched for by examining the report, these query parameters are attached to the URL.

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What Kinds of Things Can Site Search Track?

Using Google Analytics' "site search" function, you may monitor the following significant data:

  • The web pages (Start Page) where the user began their search on your website "Search keywords" that visitors used to discover information on your website
  • the websites that were displayed to the user after they clicked one of the search results on the search result page
  • The "search categories" that website users utilize
  • How well the search results performed in terms of generating traffic, sales, and user engagement

With this knowledge, you can add any content that users have been searching for but which is currently missing from your website.

Also, you may enhance the search results depending on the essential key phrases by studying the site search report. Additionally, you can find fresh keyword suggestions for upcoming advertising campaigns.

Why should You Use Site Search?

You can know a few things from site Search that help you understand different things about your website moreover, your business. These statistics or information can help you improve your website as well as grow your business. Some of the major benefits are as follows.

  • It lets you know the starting point for visitors. From which page a visitor started his/her search.
  • It lets you know the query parameter or search term. In simple words, it lets you know the search terms that your visitors used to search for something on your website.
  • Once a visitor click on the search result and what pages s/he visited after that page can be found through Google analytics site search.
  • It also lets you know the site search category. You can know the categories your visitors search for the most.
  • Site search also lets you know the user engagement of your website and how it helped in conversion.
  • It also allows you to determine whether the search results were effective in driving sales.

Benefits of Site Search: Google Analytics

People Who Use Site Search are More Likely to Make a Purchase

This one is especially true for e-commerce sites. People who are already willing to buy something are more likely to search for their desired items. This results in a higher conversion rate.

Customers or visitors do not buy the first thing they see. They visit a few websites, compare prices, and make the decision to purchase. Therefore, those who are searching for a specific item are the ones who have already made their decision to purchase that item.

General visitors go through navigation or browse around the website as if they are window shopping. However, those with the intention to make a purchase simply use the site search and directly go to the product page of their desired item.

Site search Improves the User Experience for Visitors

Site search can massively benefit users, especially in those websites where tons of products or information are available. When users are saved from the hassle of searching for their desired product, they tend to visit those websites more.

Imagine you are on a website that sells furniture. If all the furniture are listed together, then it will become extremely difficult for you to find a certain product. Suppose the website has all the products together like beds, tables, shelves, chairs, cupboards, etc.

If you are looking for a chair, you don’t want to waste your time searching for a chair in this clutter. Therefore, you get the option to search for the only chair; then, you surely will have a pleasant user experience.

Auto Completion in Site Search Can Boost Your Business

If you think your visitors will search the term they are looking for and will get results, and that’s it. Then, you are wrong. You can do better than that by implementing auto-completion in site search. You cannot imagine how this feature can boost your business. 25% of visitors tend to click on the suggested search terms in the search bar.

Suppose a visitor is searching with the query “Laptop,” and the auto-completion suggest laptop covers, laptop bags, laptop mouse, laptop headphones, laptop cooler, etc. So, one who came to buy a laptop stand might be thinking, “Oh! Maybe I need a laptop bag too.” By looking at the suggested lists. Hence, it increases your sales.

Prevents wastage of time for customers

Site search saves a lot of time for both the website owner and the visitor. Visitors can find what they are looking for in no time using the site search. They simply search for something, go to the resulting page and complete their action.

Furthermore, auto-completion allows your visitors to search more precisely. Suppose someone is searching for a tripod for the camera. He writes tripod and auto-completion suggests tripod for the camera, it will not only save the time of the customer, it will also take less time for you to make a sale.

While site search saves time on a purchase, it also gives visitors time to roam around other pages or products, which might result in more revenue for the business.

Zero results pages are also valuable for business improvement

As a business owner, you need to be aware of what your customers are looking for but not getting. It provides the opportunity for your business to grow. You can get these benefits in your online business, too, with the help of site search.

Site search lets you know what the pages that your visitors are searching and getting zero results are. Imagine you have a website for a bookstore. Through Site search - Google analytics, you find that many people are searching for the book “To Kill A Mockingbird.” Unfortunately, you do not have the book in your collection, but you can certainly stock this book for your customers to purchase as you know this information from site search Google analytics.

Learning customers intend from site

Knowing your customers is the most important thing in succeeding in any business. Site search helps you understand the intention of your customers and track search terms of your customers. As your customers search for something, you get to know that they are looking for that particular thing.

You get the idea of what your customers are more interested in, what is most searched. Therefore, you understand the demand of your customers, and you get the idea of the expectation of your customers from your business.

Moreover, you can determine your customers’ search patterns. For example, those who buy cake toppers also buy candles. Therefore, you can suggest your customers' candles once they are looking for cake toppers.

Site search increases revenue

All the benefits mentioned above ultimately increase revenue for a business. Site search from Google Analytics helps you understand customers and their needs. Understanding all these opens up the possibility for growth for any business.

Site Search Tracking: How it Works?

You can get access to Site search from your Google Analytics account. From there, you can learn about the statistical information about your website. You can find out the search terms or query parameters that your visitors are using in your website’s search bar.

Now that you got the idea about Site Seach by Google Analytics and its importance, let’s quickly look at the setup procedure for this feature so that you can jump into setting it up and looking into the data for your website. We have briefly explained the process below.

Setting Up Site Search

  • First of all, you need to log in to your Google Analytics account.
  • Then click on the Admin option.
  • There you will find the option called View Setting, click on that.
  • You will find a toggle button named Site Search Tracking under the View Setting options. Select On for the button.
  • Next, in the Google Analytics query parameter field, enter your query lilke keywords, terms, search, etc. You can select one or more. You can get results from the URLs too.
  • Finally, click save, and you are done.

Getting Data from Site Search

  • Firstly, log in to Google Analytics.
  • Now navigate to the view section.
  • You will find an option named Reports.
  • Then find Select Behavior and then go to Site Search.

To Conclude

Site Search from Google Analytics came as a blessing to website owners. This feature helped thousands of companies to improve their website and grow their business. With every coming day, companies are becoming more interested in investing in Site Search as up to 30% of visitors use site search. There is no way a business will ignore the immense benefits of Google Analytics Site search.

If you made it to this point, then you must have known the importance and benefits of a Site search from Google analytics. Moreover, now you surely know the answer of what feature is required to track customer search terms on a website?

FAQ

What is Site Search Analysis?

Search Analytics is a proper assessment of how customers look for products in your business. It helps in understanding the desires of potential clients that visit your website and whether they successfully achieve those objectives.

What Feature is Required to Track Customer Search Terms on a Website?

Google Analytics "Site Search" function allows you to track customers' search terms.

How do I Track Search Terms in Google Analytics?

Enable Google Analytics site search tracking.

After choosing the right Account > Property > View for your site, you must visit your Google Analytics Admin page and click "View Settings." Scroll down to "Site Search Settings" in the "View Settings" section. Turn on "Site search Tracking"

How Does the Site Search Report Display?

As you can see, the Site Search report can be found under Behavior instead of Acquisition, which is where the organic and paid search data can be found.

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