Content Consolidation and Its Benefits

The quality of any content is very important as it has an influence on users' opinions about a brand or a business. So, with an expanding online presence, when brands are constantly producing content to stay ahead in the game, eventually, there is an oversaturation. 

This leads to a series of negative consequences starting from missed opportunities for optimization to reduced user engagement. This is where content consolidation swoops in to help you. It is a strategy that will organize your content and make it more efficient. It will also enhance the value of your content to the users. 

So, consolidating content is done by bringing all the spread-out information together into one high-quality content that will boost businesses' digital performance. So, if you are curious about learning more, in this blog, we delve into the concept of content consolidation and how it works.

Content consolidation is the act of evaluating your website’s content and merging similar ones into a single and updated resource. While it may seem like a huge task, particularly for older websites with a lot of accumulated content, it is very crucial.  

Over time, older content can lose relevance, value, and accuracy. This happens because trends change, statistics become outdated, and techniques evolve for a topic. It means your content that was relevant and valid once, is not anymore. 

So, you should regularly evaluate your content and merge the outdated pieces with relevant information or merge similar topics to create more valuable content. Overall, content consolidation not only removes redundant content but also optimizes your website to meet updated SEO standards. This will promote more user visibility and engagement. 

There are numerous benefits of content consolidation for businesses. From the surface, it may seem like a lot of work; however, once done right, your site will get great exposure and traffic. Some other benefits include:

Boosts Keyword Rankings

Content consolidation will help boost your keyword ranking. This happens when search engines understand your content better. When you have multiple pages that are about similar topics, search engines will either have a difficult time choosing one or not choosing it at all. 

Better User Experience

Consolidated content makes the user experience an easy and enjoyable process. Users typically tend to interact well with a website that gives them a clear and detailed answer when they look for something. A well-developed content may even make the users sign up for a service or purchase a product you are offering.

Increased Organic Traffic

One of the biggest advantages of consolidating content is that it brings more organic traffic. Especially if your content has been consolidated the right way, your site will have tremendous traffic growth within a few weeks. 

Efficient Use of Time

Through consolidated content, both you and your business will be using time more efficiently. You will always be tempted to explore new topics and produce new content. However, quantity does not always mean quality. By assessing, merging, and updating your content from time to time, you will be focusing on topics are have value and attract users. In doing so, you will be using your time more efficiently rather than focusing your energy on new content ideas. 

If you are thinking about consolidating your content, there are a few basic things you should know. They are:

Weeding Out Similar Content

The very first step for consolidating any content is to find out all the same or similar topics on your website. This will give you an idea of which content needs to be worked on and updated. You can do it by using Google Search Console. 

Know All The Basic Page Information

Before making any decision on what to do with your old content, you should gather all the information about each page. This information includes:

Visit count: This is how many visitors a certain page is receiving overall.

Interaction: This is how many users are purchasing your product or signing up for your service. 

Ranking Keywords: This includes how many keywords are ranking for a page in the search results.

Page 1 Keywords: This is how many of your keywords appear on the first page of the search results.

Domains and links: This includes how many different websites are using your page as a link.

Make the Final Decision

Lastly, after gathering all the information about your pages, you should categorize them into groups and decide what to do with them. 

You can choose to keep the page if it is performing well among users and on the search results page. You can also redirect the visitors of this page to another page dealing with a similar topic on your website. However, another thing that you can do is combine the content from one with another that is about related topics. Then, you can redirect the old pages to the updated ones. However, if the page is too outdated or has become irrelevant, you should remove the page.

Doing all of this will keep your website clean and organized as well as promote better SEO results.

As mentioned earlier, content consolidation helps in improving SEO. This is because such content brings a range of benefits, including:

Boosts Rankings

When you consolidate multiple content into one, the new content comparatively has a higher chance to appear in search rankings. This is because when you focus on improving and optimizing one page instead of splitting it up into multiple pages on a similar topic, you send a clear and concise signal to the search engine. It tells the engines what exactly your page is about. 

As a result, your recent consolidated page becomes the main source for anything related to the topic. It will have more chances to attract more users as well as internal links from other websites. When all of these features are combined, your content will be more likely to rank higher. 

Resolves Keyword Cannibalization

When a website has several pages containing content that targets the same keywords, they are competing with themselves to rank higher in the search engines. This is what is known as keyword cannibalization. When you consolidate duplicate content, this issue is resolved as one single page focuses on those keywords. 

Improves Site Structure

Consolidating content is a great and efficient way to improve your website structure. This happens when you are updating and redirecting all the outdated content into one page, making a cleaner website. It helps both users and search engines to read and navigate your content better. 

Overall, content consolidation is a powerful technique to maintain your website as well as boost its performance in search rankings. Through this, your website also has improved SEO results.

So, if you want to optimize your website and build a better online presence, VISER X is here to help. As one of the top SEO agencies in Bangladesh, we help businesses reach their full potential through SEO strategies, including content consolidation. We have been delivering high-quality services to clients from a wide range of industries, such as e-commerce and law firms, from countries around the world. So, contact us today to build a better website and take your business to the next level.