Social Media

What is YouTube Marketing?

  • Post By: Sarah Jordan
  • Published: September 4, 2021

YouTube is the biggest platform on earth for video streaming which is at the same time a social media platform. Indeed, in many cases, YouTube has surpassed the dominance and influence of local newspapers and TV channels. YouTube marketing is a type of digital marketing that is considered the most effective platform for video advertisement.

A Promotional Tool

In the simplest sense, YouTube marketing is the exercise of promoting your enterprise and reaching out to prospective customers. You have two ways to expand your market using YouTube. Firstly, you can upload videos to the YouTube channel of your enterprise. Secondly, You can use YouTube Ads to attract people who have not subscribed to your channel yet.

It’s a Zero Investment and Easy to Start

For the first type of YouTube marketing, you don’t need to invest much unless you aim to produce video content matching the quality of a renowned advertising firm. You can start shooting videos using a decent smartphone. Adding an external microphone is an optional choice, but it will improve the sound quality by a large margin.

You can use this method if your business is more or less known to a specific market. Marketing through a YouTube channel is efficient to keep the fan base of your brand connected. In channel-based promotion, you can use both short videos and long videos. Self-producing content for your business makes sure the thumbnail of your video is prepared attractively.

Uses and Benefits

You can use YouTube Ads as a marketing tool. However, you need to pay an additional fee for this service. The advertising charge is worth every cent, as YouTube’s profiling of its users is excellent. YouTube displays your advertising clip to consumers when they play a video based on their previous search history and other activity variables.

Regardless of your business size and type, the YouTube algorithm has proven most accurate with a high precision rate. Most of the time, YouTube will show your advertising content to a most likely future buyer of your product.

Below is the list of different types of YouTube Ads:

  • Skippable In-Stream Video ads
  • Non-Skippable In-Steam Video Ads
  • Bumper Ads
  • Discovery Ads
  • Non-Video Ads
  • Outstream Ads
  • Masthead Ads
  • Overlay Ads


Last Words

Analyze your business and its goals to determine the best format for your ads. Marketing is the best way to make it happen the way you want. A smart way to use YouTube for marketing will make an easy path for your business.

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