Undoubtedly, social media has wide open the scope to interact with mass people. The connection between people now is not limited to a locality or society. And almost every person, company, and organization is now using social media for their purposes.
Following the wind, charitable organizations like churches that work closely with the larger society also utilize social media to connect with existing members, member acquisitions, or send essential event notices.
Thus instead of merely connecting with new members and guests during weekly events, your church may connect with them online, always. It allows them to engage across the week.
But how to create a social media strategy for churches that can create an impact? Let’s find it in the following section.
The information provided here can assist you in getting started or fine-tuning your social media engagement to make it more efficient and productive.
Impact of Social Media Marketing on Churches
Progressive churches do not exclusively use Facebook, Twitter, and other mainstream social media sites. Indeed, incorporating technology into the church’s toolkit appears to be a brand-new phenomenon.
Despite this, it is being adopted more quickly by larger churches than by smaller churches. Here are 5 major benefits of social media for churches:
Advantages of Using Social Media for Churches
Social media for churches should truly be used as a long-term plan to improve the bonds within your community, despite the fact that the pandemic has caused many religious groups to temporarily switch offline activities to an online setting.
The most noticeable benefit of social media for churches is that it helps you to increase your community’s uniqueness by expanding your reach and connecting with people you might not often reach. In the meantime, communicating with everyone is quite simple, and you can stay in frequent touch with your followers even when things are uncertain.
1. Keep communication with members
Churches today are no longer limited to a single location or a few weekly service hours. Social media can be used to communicate with current church members.
Thus members or potential members can listen to preaches and podcasts, communicate with other church members, or browse images from the most recent church event – from anywhere, anytime. In these respects, social media has expanded worship opportunities in the community.
2. Pass knowledge and information
One of the most significant advantages of churches using social media is that it allows them to achieve more with limited resources. Churches can utilize social media to spread their message and, in certain situations, foster an open dialogue and communicate event-related content.
3. Opportunity to raise funds
Like any other organization, using social media for churches can be a great way to involve people to raise funds. Users respond with financial offerings when modern churches convey a captivating story and provide an easy donation option.
Besides, presentations delivered at churches or local charities can be reposted for special events like humanitarian missions by publishing them on social media.
4. Expand your community by attracting a multigenerational audience
Every social media network has a targeted audience in mind. While Gen X, Millennials, and Gen Z (aged 13 to 49) use Instagram the most, Baby Boomers (aged 50 to 75) spend the most time on Facebook. Although was not exact, this information offers you a general idea of the audience each platform can serve.
The point is that social media makes it possible to reach people of all ages, which will help you broaden your audience and build a community of people who can support one another by contributing different perspectives. Ensure that you are active on the social media sites that are important to you and begin expanding your community.
5. Provide support when things are uncertain
Social media allows you to communicate with others even while you’re physically apart from them. Large crowds should be avoided due to the pandemic, but your church can still use social media to share its message and provide help to both members and non-members.
Whether it’s a live stream, a recorded video, or written messages, social media will always be a good option for spreading your message to the general audience. Social media can be used to update your church. The disadvantage is that there might not be a feeling of community, but this is where a social wall comes in.
10 Effective Social Media Strategies for Churches to Get Started with
Research has shown that an average American spends more than two hours a day on social media. When used effectively, social media can be a valuable tool for your church’s outreach program.
Also, social media can be a terrific means of keeping current church members connected. The good news is – you don’t need to be tech-savvy to implement effective social media techniques.
Here are the top 10 social media marketing strategies for churches that can assist in using the platforms wisely and effectively, regardless of the size or demographic of the congregation.
1. Create your goals
Before starting any new project, the first move you can undertake is to set goals. Strategies aren’t the same as goals. Instead, the strategy is a way to achieve a specific goal.
Goals should also be aimed at resolving a problem you’re experiencing with your current communication system. Your goals will be ineffective if they do not enhance the church’s current situation.
2. Prepare the strategy
Now that you’ve identified some objectives, it’s time to develop a strategy. Simply said, a strategy is a plan that will help you work toward and accomplish your objectives.
The following are some ideas for strategies:
- Specific plans to achieve the goals
- Post scheduling
- Setting deadlines
- Having a budget
- Creating an active team
- Assigning tasks to the responsible team
Suppose you want to increase the number of members/followers on Facebook and Twitter to 100 in three months. You grasp the differences between Facebook and Twitter, so you delegate Facebook to a young mother on your team who is comfortable with the platform. On the contrary, you delegate Twitter to a similarly engaged young person on your team.
You can then determine whether each member will publish once or twice a day. You schedule these postings for a specified time of day and brainstorm some themes to tweet/post about. Also, you can prepare a budget to promote your Facebook posts if necessary/possible.
3. Prepare a calendar of events
Ensuring your online presence mirrors your church’s agenda is important for matching your social media targets with its overall aims. You may ensure that your determination to keep people informed is maximized by developing a calendar.
Is Easter Sunday nearby? As you get closer to the weekend, schedule tweets and blogs to go out each week and then daily.
Is it time to start Bible studies? Don’t pass up the chance to educate your members and the community through social media platforms.
4. Start scheduling
There are counterarguments to using an automatic timetable for your social media accounts. It can be impersonal and fails to engage people as individuals. On the other hand, a defined plan keeps your timeline flowing and allows you to maintain daily visibility.
You can establish your church in your followers’ thoughts and increase the likelihood of reaching them by tweeting and posting frequently. You might wish to send out a verse once a day, a preaching link on Tuesdays, etc.
Keep the current major events in mind as well. Amid a global catastrophe, a mistimed tweet could give the impression that you are uninterested or unconcerned.
5. Select the most suitable platforms
The three most popular social media sites for churches are Facebook, Instagram, and Twitter. These are the best places for you to begin. However, you should also be aware of their social media policies for churches.
A few things to keep in mind about them can be:
Facebook: Facebook is usually where it all begins for newcomers. The platform has evolved significantly over time. It’s almost certain that you’ll run into elderly members of your congregation and new members.
Instagram: This is a photo-sharing app that is particularly popular among women aged 20 to 30. That doesn’t rule out other groups. Thus, it’s a useful platform for sharing preaching quotes and values.
Twitter: Twitter is notorious for having a small amount of space. You can only post something with 140 characters. This social media network is most likely to be used by men.
Snapchat: Snapchat allows users to share a video or photo that is only visible for a short time before disappearing. Snapchat is a trendy social media tool among teenagers, so don’t rule it out if you want to reach out to your youth group using social media.
YouTube and Vimeo: YouTube is omnipresent these days. Almost every time you enter a video on a blog or feed, it redirects you to YouTube, or if that isn’t possible, Vimeo. So you can share videos on these platforms.
6. Things to share and things not to share
To begin, you’ll want to post preaching, church activities, and any other relevant church information. What you share after that will be primarily determined by your target audience.
Being upfront and honest about what the church upholds is a good thing. However, it’s equally critical to understand social media’s limitations. It’s not the place to discuss controversial social issues or brag about yourself. If you want your church to have a good social media presence, know what to do and what not to do equally.
7. Analyze performance
It’s critical to keep a close eye on everything that happens on your social media pages. This is why your church’s social media team needs to be made up of a group of trustworthy people.
As a group, decide which kinds of comments and behaviors you’ll tolerate and which you’ll ignore. Prepare to kindly explain to those who make hate comments and spread negativity. Things can quickly spiral out of control if you dive into your social media activities without a proper analysis plan.
8. Add value to people’s lives
Listen to what individuals have to say, get to know them, understand them, and then share things that benefit them. You presumably have a solid sense of the church’s and community’s pulses as a church leader. That’s a terrific place to start, but don’t discount the value of what you may learn from others on social media.
People who communicate with you on the Facebook trust you and allow you into their lives. So, don’t betray their confidence by simply speaking about yourself.
9. Keep your patience
Even if you execute every action, you’ll likely feel that you’ve made no progress after six months.
Although social networking is a relatively young technology, it is far from a panacea. Building trust takes time, like building a regular relationship. On top of that, building a social media presence takes time.
Expect a long time to get your money back. Simply put in the effort, be persistent, and above all, remain consistent. It won’t happen quickly, but it’s even worse to start and then give up as nothing happened immediately.
10. Inform, inspire and innovate
You want to impart knowledge and insight to your audience and then urge them to act on it. Members should receive important information through social media messaging, aiming to motivate them to take action.
It is not always necessary to issue a big call to action. It could be as basic as motivating members to read their Bibles daily or invest extra time outside with their families. It may also be more straightforward, such as enlisting volunteers to assist with a ministry.
Since every congregation is different, there is no one-size-fits-all technique that will work for all. Hence, try something different if you discover what you’re doing isn’t working.
5 Social Media Plan for Churches
So far, we’ve covered a lot of ground in terms of ideas and strategy. But many people struggle with social media content for churches.
So let’s get right into some actionable steps with these social media tips for churches.
1. Respond to each of the comments
Churches can easily manage their social media pages. The simplest plan would be to respond to everyone who approaches you in any form. Even if all you have to say is, “Thank you for your input!”
Don’t leave any interaction unattended. If you only feel like hitting a “like” to their comment, consider always doing it.
2. Timely posting
Churches must be consistent with their social media posts. One Facebook status update, 3 to 10 Tweets, and one Instagram post every day is a fair rule of thumb. Just be careful not to go too far.
Here is an overall idea you can follow:
Social Media Platforms
Frequency of Posts for the Best Engagement
2-3 posts per week
6-10 posts per week
3-4 posts per week
3-4 posts per week
1-2 posts per month
Depends completely on your content structure and ideas
3. The 80/20 rule
This is an important principle to keep in mind. Before you advertise yourself, always publish 4 posts that are valuable to others. This rule will ensure that you never talk too much about yourself.
4. Use visuals
According to a study on more than one million blog articles, those with a picture per 75 to 100 words received twice as many responses as opposed to those with fewer graphics. This pattern was consistent across platforms like Facebook and Twitter.
Similarly, Instagram posts and those on Facebook and Twitter have a higher percentage of sharing and likes. People are more inclined to pause for anything they can view than reading long-tail posts.
Even if an image isn’t required for your post, incorporating one can increase interest. Consider using a simple visual or text picture from a lecture series, such as a simple graphic urging members to join for an online monthly contribution.
5. Deal with the Haters
Haters and trolls emerge as a result of social media. People are going to come after you if your church has a strong social media presence. You will come across numerous hate comments and rivalries on social media platforms. While this might be a positive sign of doing well, you will also have to deal with them strategically.
There are occasions when you should respond to haters and other times when you should simply delete their comments and go on. It’s important to remember.
Social media for churches is a great initiative to reach and engage with a larger and wider community. Churches can gain a huge number of members through social media engagement. And it is also a great platform for churches to preach their ideas to reach the maximum audience. At the end of the day, that is one of the main purposes of churches, right!
So, if you are still contemplating, it is high time you create social media pages for your church. Follow the strategies mentioned in our guide to plan and develop a good start across the platforms. And make sure that you are using enough engaging content to grab audience interest.
What Social Media Do Churches Use?
Several social media platforms are available for churches to use and spread goodwill. The most popular ones are Facebook, Twitter, Instagram, YouTube, and LinkedIn.
How Do Churches Engage on Social Media?
One of the most effective ways to engage on social media is through publishing visual posts. Churches can do the same by posting preaching, quotes, events, and activities with images and videos.
Why Is Social Media Good for the Church?
Churches can benefit from social media by enhancing audience engagement. Instead of merely connecting with new members and guests during regular services, churches may connect with them online, allowing them to engage all week.
How Do You Promote a Church Event on Social Media?
Social media is the best place to promote church events to hundreds and thousands of people. You can use event details, visual effects, knowledge, and preaches to entice people to come to the church.
Also, you can showcase how the event adds value to people’s lives by collecting opinions on social media platforms.
How Is Social Media Used to Manage Churches?
Social media helps churches to be connected with their members regularly. As a result, the old members are always in touch with the teachings of the church. But more importantly, social media brings church events and information in front of thousands of new and potential members.
How Does Social Media Affect the Church?
Social media provides churches with free platforms to promote their knowledge and activities. Churches can also use social media platforms to acquire fundraiser interests.