Social Media

How to Generate Real Estate Leads on Facebook

  • Post By: Faisal Mustafa
  • Published: October 2, 2023

Facebook is a powerful platform for real estate agents to generate leads. With around 3 billion active users, there is a huge potential audience for Facebook real estate lead generation. 

That said—real estate businesses bring 46% of leads from social media, including Facebook and Instagram. Real estate agents can use Facebook ads and organic content to reach their target buyers and generate high-quality leads.

In this blog post, we will discuss how to generate real estate leads on Facebook in detail. We will focus on targeting the audience with the best targeting options to generate leads. So, details are in the next section!

Targeting Your Audience for Facebook Real Estate Lead Generation

Targeting your audience is the first step in generating real estate leads on Facebook. Facebook offers various targeting options so you can reach people most likely to be interested in your properties.

Read our article to learn what is lead generation.

What Are the Targeting Options for Facebook Real Estate Lead Generation?

There are several targeting options that can generate high-quality leads. For example, demography, interest, and behavior are the key points to knowing the custom audience.

  1. Demographics: You must target people by age, gender, location, education level, and other demographic factors. You can research and find which area needs your real estate support most.
  2. Interests: Target people interested in certain topics, such as home improvement, gardening, or travel. Often, people interested in such activity become valuable leads.
  3. Behaviors: Target people who have recently moved, married, or had a baby. Because they need new accommodation for their new families, with the help of your real estate.
  4. Custom audiences: Create custom audiences based on your existing customer data or website visitors. By customizing audiences, you can ensure that your Facebook ads are seen by the most interested people.

What Are the Tasks for Facebook Real Estate Lead Generation?

To generate the most effective lead, you must know about topics relating to Facebook ads for real estate. You have to be an expert on the following things:

  • How to target your audience on Facebook
  • How to create effective Facebook ads for real estate
  • How to use organic content to generate leads on Facebook
  • How to track your results on Facebook

Creating Effective Facebook Ads for Facebook Real Estate Lead Generation

What Are the Elements of Effective Facebook Ads?

Once you have targeted your audience, you must create effective Facebook ads. The ads must have four elements: influential visuals, clear messages, ad variation, and an easy call to action button.

4 Steps to Create Effective Facebook Ads for Facebook Real Estate Lead Generation

  • Strong Visuals: People are more likely to click on ads with visuals that have high-quality photos or videos.
  • Clear and Concise Ad Copy: Your ad copy has to be clear and concise so people know what you have to offer.
  • Strong Call to Action: Tell people what you want them to do, such as clicking on your ad, visiting your website, or calling you.
  • Different Ad Variations: Test different ad variations to see what works best for your target audience.

Please check out our Facebook ads management service if you need any help.

How to Use Organic Content to Generate Facebook Real Estate Leads?

What Are the Features of Using Organic Content?

Several content features bring content to life, including highly engaging organic content, quality copywriting, quality promotion, and tracking the leads.

4 Ways to Use Organic Content for Facebook Real Estate Lead Generation

You can also use organic content to generate leads. Organic content, such as blog posts, videos, and social media posts, is not paid for.

Here are a few tips for using organic content to generate leads:

  • Create high-quality content: Your organic content should be high-quality and informative. The editing must be clear and eye-pleasing.

  • Promote your content on social media: You must share your content on social media to reach a wider audience.
  • Use lead magnets: Offer lead magnets, such as ebooks, checklists, or webinars, in exchange for contact information.
  • Track your results: Track your results to see what content works best for you.

Find out how content marketing can benefit your business by reading on.

It is essential to track your results to see what is working and what is not. Facebook offers a variety of tools to help you track your results, such as the Ads Manager and the Insights dashboard. 

You can adjust your campaigns to improve your results by tracking your results.

Here are some special tips that will help you multiply the leads:

  1. Relying on video ads to capture attention and tell a story. 
  2. Run contests and giveaways competitions to create excitement.
  3. Partner with other businesses in your area to reach a wider audience.
  4. Use social media listening to stay current on what people talk about in your industry.


So, that was all about our article!  At present, Facebook is the most powerful platform to help you reach your target audience and grow your business.

So, generating real estate leads on Facebook has become easier than before with the information we have provided you. 

From our guidelines, creating effective Facebook ads and organic content will help you most regarding Facebook real estate lead generation.


How to Generate Real Estate Leads on Facebook?

You can follow five steps to generate more real estate leads on Facebook:

  1. Complete your Facebook page with updated information.
  2. Create blog posts, videos, infographics, or anything valuable. 
  3. Offer gated content, such as ebooks, checklists, or webinars, in exchange for contact information.
  4. Use strong visuals, clear and concise copy, and a strong call to action.
  5. Create a unique real estate landing page experience. 

What Are the Benefits of Using Facebook to Generate Real Estate Leads?

There are four major benefits to using Facebook to generate real estate leads:

  1. Reach: Reaching an audience easily
  2. Audience Targeting: Targeting the specific audience
  3. Audience Engagement: Involving the audience with your business promotion
  4. Client Conversion: Transforming leads into successful buyers

Do Facebook Ads Work for Real Estate Leads?

Yes. Facebook ads can be a very effective way to generate real estate leads. In fact, 46% of realtors confirmed their highest quality leads come from social media, compared to that—MLS is 30% and relationship management is 26%.

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