What Should be Included in an SEO Audit?

  • Post By: Faisal Mustafa
  • Published: October 24, 2021

What is an SEO audit, and should it be included in an SEO audit? In this article, you will get to know about SEO audit and things you can have.

SEO audit is very helpful for online business owners to create profitable strategies. Not only do they help us to rank, but they also provide many other benefits.

So, let’s know what other benefits can an SEO audit bring to your business.

What is an SEO audit?

An SEO audit comprises an action taken to inspect the areas of improvement to an existing website. It gives insights to the company owners about their overall progress and areas to work for.

Apparently, the search engine optimization audit helps a business in many ways. You can reach more audiences by boosting rankings which will bring revenue for the company.

However, you always have a chance to get an insight into your business through different website tools.

There are many issues that SEO audit can solve, e. g. content gaps, on or off-page SEO, technical SEO, etc.

4 steps to SEO audit

Different firms work on SEO audit, which can help your business with SEO audit. Let’s see how the steps can work out.

The 4 basic steps to SEO audit are:

  1. Run your audit

The first step is to run your audit. In this step, you can understand how your search engine would work. Though this is a beginning, it helps companies to move one step closer to success.

  1. Understand your audit

Once you run your audit, your SEO team can work out to find about the small issues by visiting all the pages. Eventually, the team will understand the business audit.

  1. Document your audit

After figuring out all the issues, you can document them together. However, it is very important to have documentation with all the possible problems.

  1. Review your audit

Finally, you get all your issues from the documentation. Now, the SEO team can visit different pages and review your audit.

Sometimes, manual reviews are very helpful for businesses to grow and solve their problems.    What Should be Included in an SEO Audit?

According to SEO teams, an SEO audit should have a whole idea about a website. So, they will know about solutions for the problems that didn’t even arise.

Some things that you can include in an SEO audit are:

  • Website performance
  • Backlinks and referring sites
  • Conversion opportunities
  • On-page elements
  • Crawl budgets or wastes.

The list will continue as there are different categories you can include in the SEO audit.


To sum up, an SEO audit can help your business in different ways. However, it is very important to make the whole process easy to work with.

As the SEO teams are working on the audit, they would understand where a problem could arise and easily come to a solution.

Therefore, it is better to get a good team before you start your SEO audit.

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