SEO or search engine optimization is the process of improving a webpage so that it is more visible to searchers on the search engine. There are many ways to achieve this, and this article will cover the top four ones below.
What are the 4 Types of SEO?
Although there are many strategies and techniques used in SEO, four main types of SEO boost your traffic. They are:
1. On-Page SEO
All the steps you may take to make your web page rank higher on search engines fall under On-Page SEO. This includes writing high-quality content with the sole objective of providing helpful content to website visitors, adding meta tags to help Google bots, using HTML tags to headings and other elements, and ensuring no broken links or duplicates.
Other aspects such as cleaning up the URL structure and having an organized naming system for relevant pages of one category, choosing suitable images, and writing descriptive file names are other techniques of On-Page SEO.
2. Off-Page SEO
Off-page SEO is everything you do outside of your site to rank higher in search engine results. Working on external ranking factors such as link-building from authority sites, effective social media marketing, getting positive reviews and recommendations from customers, etc., are the most common methods of Off-Page SEO.
3. Technical SEO
Technical SEO has nothing to do with the content on your page. It has more to do with helping Google bots and other search engine algorithms to successfully crawl and interpret your site’s pages for future use.
Creating a thorough XML sitemap, making your site mobile-friendly, and adding structured data that helps web crawlers categorize your pages based on category are just a few techniques employed in technical SEO.
4. Local SEO
This type of SEO is crucial for local businesses. Even if you operate online, you will still require foot traffic at your business locations. The better you present yourself to search engines, the more likely customers will come.
Including regions or city names in your content, such as page titles, descriptions, and keywords, can also positively impact.
SEO is the most powerful digital marketing tool for any website. An SEO-optimized website will enjoy higher visibility in search engines and improve user experience. No matter your digital marketing strategy, you cannot ignore the importance of SEO.