SEO for Accountants: Get More Clients with Proven Strategies

  • Post By: Faisal Mustafa
  • Published: September 26, 2021

Are you an accountant who wants to grow your business online? Searching for a rock-solid strategy to reinforce your brand identity in this competitive digital world? Ranking on SERPs (search engine results pages) is the best way to get famous.


There are rarely any people who go beyond the first page of the search results. Even if you have the best site but ranks low, no one would find out your website. SEO can help you in this regard.

SEO (Search Engine Optimization) indicates how more people will visit your site and end up with good revenue. Hence, SEO for Accountants is a hot topic right now among accounting professionals. But how to do this?

Keep reading the article to learn more about SEO for accountants and build an effective strategy for your business!

Let's start with the basic information.

What is SEO for Accountants?

In simple words, the art of performing SEO targeting the Accounting niche. Or the way you can optimize your Accounting Business Website following SEO practices and strategy.

Search engine optimization is the best way to improve a webpage ranking by targeting the most-searched keywords. The more keywords that are in use, the more traffic the websites will have. To date, SEO is the most beneficial way for marketing.

The main aim for SEO is to create a site that is important to read and understandable by Search engine crawlers. Here, search engines are sites like Google. When search engines find it easy to read and understand, they'll index the web page and rank the SERPs.

Let's clarify a bit more…

When searching, we usually type the keywords in the search bar. The search engine shows results. The websites we see on the first page are the top-rated ones.

For example, if you search "SEO for accounting firms," you'll find multiple results. So, how do you rank your site on top of others? This is where SEO comes into play.

There are around 200 different ranking factors that put your website on the first page. For instance, it is essential to properly build your site, get links to your site from others, upload content, and many more.

The most effective use of SEO for accounting firms is to reach potential customers. However, it is necessary to create correctly; only then will the website receive increasing traffic from customers who need the service.

SEO services may come in different forms. The four SEO methods to secure such leads are:

  • SEO Audit
  • Local SEO
  • National SEO
  • Enterprise SEO

SEO Audit

SEO audit is to understand the pros and cons of a website. There is a high chance that you will receive suggestions to improve your website.

Local SEO

Local SEO focuses on local websites, local businesses, and the people of a community. Local SEO increases your traffic in local search results by optimizing your business profile and creating local content.

National SEO

National SEO services reach U.S. businesses and consumers. It also allows accounting firms to improve technical SEO and their website.

Enterprise SEO

In the Enterprise SEO service, the top candidates compete for search results. The SEO service focus on organizations with successful SEO strategies with rankings.

How do I Manage My Low-Cost PPC Campaign

SEO for Accountants| How to Start Doing SEO? [Step by Step Guideline]

Most accounting firms require a full-service way for SEO services. Such a step helps websites owners in many ways.

There are many ways to improve a website, in other words, SEO. Such as –

  • Keyword Research
  • Creating a Page
  • Register Your Business
  • Adding User Experience

And many more.

Let's start step by step…

Step -1: do Accounting Keywords Research

Keywords are phrases and words that help search engine users search typing. Keywords are determining factors determining whether someone finds your company website in the search results. So, you must make sure to see essential keywords related to your business.

You can choose keywords as follows:

Short keywords

Short keywords are precise and not preferable for small businesses. These keywords are very competitive and often in the dominance of large brands. As the short keywords are not descriptive, people do not know the intentions or the background information of people looking for answers.

As a newcomer, you should avoid short keywords. Start by targeting long-tail keywords first.

Learn: SEO for Real Estate in 2023

Long keywords

Long keywords or long-tail keywords are the go-to options at the beginning. For example, a keyword like "SEO services in [your city]" shows some features of the person searching the keywords.

In addition, long keywords also reflect the intention of a customer. If someone searches for the best accounting company, s/he will probably mention it while searching.

On the other hand, long keywords attract fewer people. It means that they are less competitive and also dominate the search results. You can make sure that people who draw them to their website are potential customers.

Step -2 Create a Page

After you find out the keywords, it is time to create a page. It is vital to develop a page for keywords that provides a lot of information.

For example, customers search for " best SEO practices for accounting firms in [your city]." So you have to create a page describing your business. Explain when you started to work in an area, show previous customers' reviews, and your expertise in the field.

It builds rapport:

A page builds a relationship of trust between owners and customers by demonstrating your professionalism and experience. It can also help in creating connections between owners and customers. The more helpful information is, the more likely they will turn into paying customers.

Improve conversion rate:

In conversions, a page should include a way for visitors to convert. Websites can use call-to-action like "Contact here" as a notification setting, or websites can link from visitors to provide contact information. When customers complete a form, a company can contact them directly.

Keep visitors attached:

Blogging is another excellent way to create content for your readers as you can link your website or other links by educating the customers. While posting a blog, you can target your customers based on the most used keywords and share them on social media.

Learn: SEO for Ecommerce: A Guide for Ecommerce SEO

Step -3 Register Your Business

An owner can register their accounting firm to Google My Business (GMB). As a result, customers will view the website when searching for local information.

In Google My Business, websites display essential information like:

  • Company address
  • Rating, and
  • Business hours.

Nevertheless, these results indicate on the first page of searching sites. So, if your site is on the first page, your company is in the top companies.

5 Steps Guide to improve local SEO for accounting firms

Many large companies have specialized teams responsible for SEO marketing strategies and digital marketing agencies that provide SEO services. However, owners can take advantage of local SEO without the resources of disposal. Local SEO strategies include targeting queries to search by focusing and not targeting famous and similar terms.

Start your local SEO strategy by following the steps below.

1. SERPs on Map

Google can load SERPs (search engine results page), and owners can see the page to display a map with company details and specific information about the top three local businesses.

Listing this as a "local three-pack" is relatively straightforward. However, it is necessary to make your Google My Business Directory listings as relatable as possible. Thus, anyone searching for local terms nearby has a chance to see your business listings.

2. Encourage Customers to Leave Reviews

Online reviews can help search engines decide to place your business in search results. Google signals that your company values customer feedback. So check reviews regularly to compensate business owners who respond immediately to reviews.

Top-rated and positive reviews can improve the visibility of a company. Therefore, add a review page or Email the client or post it on social media to create a review.

Learn: SEO for Photographers in 2023

3. Create More Backlinks

The better and reliable information that search engines can find online about your practice, the better your website will look in search results. Google finds links to access websites from other high-quality websites in the accounting industry.

It also finds mentions of your customers on local websites and directory listings. This determines how well-known the businesses are and how noticeable your website is in search results. Check whether your company can get links from relevant websites.

4. Working with NAPs Seriously

Sleeping is a vital act everyone must follow, but NAPs are not getting twenty winks here!

NAPs in local SEO refer to the company name, contact, and address information.

Search engines make sure your practice is on the list. With Google's Local Business Listing Scanner, the company can highlight what the business is about. This tool will also help you find an excellent directory list for the company.

5. Optimize Company Website Pages

Websites can add a place to a company title, and phrases may help to improve your website's ranking for regional search. The website can also add a NAP (name, phone number, and address) so that search engines can check these details.

Learn: SEO for Plumbers: Best SEO Services for Plumbers in 2023

Step -4 Improve User Experience

In a website, user experience and ease of navigation play a vital role. It can positively or negatively impact search engine optimization. When Google ranks in the search results, the customer reviews show whether your website is good or bad.

Sometimes, sites with top reviews do not rank as best in the Google search engine because the sites take a long time to load or have difficult navigation.

For customers to have the best experience, take advantage of the search bar that helps users find the information easily, quickly, and efficiently.

The web design needs to be versatile and easily accessible. You can provide photos and videos to gain attention and proper guidance for customers to check the page.

Learn: SEO for Financial Services: Marketing for Finance Companies

Some Additional Ways to Achieve Top Ranks

There are many ways to achieve this. Some important ones are:

  • Optimizing crawl access to allow search engines to read websites
  • Implementing website design to work logically on electronic devices
  • Using relevant keywords to do interesting SEO content writing
  • Keeping a business strong to list on Yelp and Google My Business
  • Tracking ranks, page hits, and ROI through monthly reports
  • Allocating resources for ongoing maintenance of an accounting website.

Frequently Asked Questions

Let's move on to frequently asked questions!

  • What Can SEO do for Accounting Firms?

SEO for Accounting firms has a lot of benefits. Some benefits of SEO are:

  • Gaining visibility
  • Generating leads
  • Out-ranking competition
  • Maximizing revenues
  • Can SEO Bring New Clients to Accounting Firm?

All over the world, accountants’ firms want new customers for their revenues to increase. Ranking high in SEO is the best way to attract interested customers. Ranking in Google may help a company increasing traffic for the website. Therefore, SEO is an easy way to increase traffic and engaging clients.

  • How Much does SEO for Accountants Cost?

Price varies for SEO accounting firms based on the plan they choose:

See our affordable SEO for Accountants pricing plan here.

  • Is SEO Still Profitable for Accountants?

Based on SEO-compatible results, one of the forms of marketing that increase revenues is search engine optimization. The main aim of SEO for accountants is to make a website easy to access, readable and understandable for search engines, e.g., Google.

  • How do Accountants do Marketing?

There are many ways that accountants can do their marketing. However, the most common way is to compile financial statements. The accounts department helps different managements to find whether a company is facing loss or profits.

On the other hand, marketing departments bring sales strategies that aim to increase revenues through different ways, e.g., advertising and social media live videos.


Users will almost certainly choose one on Google's first page when searching for the right accounting firm. It helps a company win the competition and attract new customers on the first page of search results.

So SEO for accountants, the firms should know how to support a website's marketing efforts with proven best practices. Top-rated SEO strategies allow search engines such as Google to recognize websites as relevant and credible and increase online traffic.

Book a Free Consultation.

Let's Talk.