The question arises, in this era of modern paid marketing, is Blogger outreach really worth it or not? Well, this process will not disappoint you if done correctly. You will not regret your time and effort on this. It is an excellent way of connecting with bloggers and social influencers to promote your service.
Spend time researching before reaching out to the bloggers. Allocate more time finding the bloggers that match your niche and service. Choose an influencer who is more interactive with his follower. Try avoiding automated email responses as automatic responses seem like spam. Do clarify your expectation when you try to convince them.
Blogger outreach worths spending time. You can hope for a decent to incredible conversion if you devote time to writing a convincing letter.
Guest post with the purchase link to your product directly navigates the users to the call to action page. The article with relevant information about your product and clickable purchase link inside helps a lot.
People come to educate themselves about the product and make a purchase instantly with an inline hyperlink.
Impacts the SEO of your website
An optimized website for search engines has undoubtedly more conversions. If your website belongs to the first page of Google search, you will see the change instantly. Search engines algorithm loves natural authority links from third-party websites to your site. These links help to improve the search ranking.
Blogger outreach allows you to earn some extra exposure. Online visibility in more and more platforms is essential for a successful online business in the long run. If you have an online presence and it is inactive, it will not bring any good. So, this strategy can help you build a dynamic online presence quickly.
It is an excellent way to earn a targeted conversion. Apart from paid marketing, this is a great way to generate leads and share your brand to other platforms. Paid marketing is costly, and sometimes it may not give you the desired result.
Backlinks are essential for an excellent conversion rate. They navigate your potential customers directly to your website. The number of quality backlinks determines the visibility of your website in search engines. And your online presence will gain more visibility ultimately.