How to Do SEO for Android App?

  • Post By: Faisal Mustafa
  • Published: April 29, 2023

Google’s updated its SEO system in 2019 to show mobile apps in SERP results. If you haven’t completed SEO optimization, there will be no connection between your app and search engines. So, how do SEO for Android apps? And why is it even needed?

Well! Mobile usage has apprised multiple times in recent years. Google wants mobile-friendly sites and apps more than computer-based web pages. Further, SEO for the app store allows direct installation from the SERP.

So, app publishers must do SEO for Google Play apps for maximum downloads. We will explain how to do SEO for Android apps in today’s blog. Let’s get started!

What is SEO for Android Play Store?

Search Engine Optimization (SEO) ensures your web page is relevant to the search query to rank higher. Likewise, SEO for the Android play store is the keyword planner tactic to rank your Play Store apps in a higher position.

Why is Android App Store Optimization Vital for Your Business?

Playstore SEO increases the Android app’s visibility and conversion rate. Google confirmed that more search results for mobile sites appear these days than before.

So, business owners can develop their apps to push the service on the SERP with less effort. In benefits, they will have more chances to receive revenue.

How to Do SEO for Android Apps?

What are the best strategies for SEO for apps in the Google play store? Experts SEO specialists listed several factors for mobile app SEO.

SEO Optimization Factors in Google Play Store

  • App name: Keyword-centric app name comes up for an extra advantage.
  • Metadata: Meta slugs and tags help search engines crawl faster.
  • Keywords: More use of keywords optimizes the web page.
  • Description: Description is the major area to put the maximum keywords.
  • Ratings: Review and ratings increase the authenticity of any app in the play store.
  • Backlinks: Backlinks redirect visitors for more info while making credibility.
  • Downloads: The number of downloads signifies the popularity of android apps.

SEO Optimization Techniques in Google Play Store

Play store optimization techniques can fulfill all the SEO factors to boost your business. But how can an app publisher know the purpose of all the techniques? The answer is simple! Through our guide!

1. Keyword Research

First, look for keywords for better SERP ranking. Use keywords that can be used in multiple places throughout your project. As a result, you can increase traffic and lower the competition.

Analyze the keywords' search volume, difficulty, and short tail efficiency. These will bring more opportunities to boost the SEO for apps in google play.

2. Metadata Optimization

Turn your apps more discoverable with the proper use of metadata. Guide your marketing team to use important keywords in the name, title, URL, tags, and other places.

Users must know what the app is all about from the name and title. Plus, make the name keyword friendly in all possible ways.

3. App Icon Optimization

The well-optimized app icons can outperform other apps in two methods. Foremostly it connects the users to the apps precisely. Then, it enhances the search value with alt texts.

So, instruct your design team to apply the right color, shape, and size for the best engagement.

4. Arranging Screenshots or Videos

You have seen screenshots and icons that demonstrate the user experience of the apps. However, it does not resemble the SEO factors. But people will find it easier to understand your apps.

Moreover, you can use instructions in the graphics for optical character reading.

5. Language Localization

Do you know that English is not the primary language in the play store? Google prefers you to target the geo market for the most revenue. The only way to localize apps in converting the meta descriptions.

Guide e your content team to make multiple versions of the app page in different languages. The apps will seem more appealing to users around the world.

6. Indexing Apps

Next, index your apps to reach a  broader audience. That way, the apps will request search engines to crawl the app page like a web page. So, the app will get more visibility outside the Android play store.

What are the benefits? The user will find your app page while searching for other things. They might feel the need after seeing the app.

7. Reviews & Rating

Reviews make credibility. But how will you get good reviews? Encourage people to leave a review after installing the app.

Sometimes, reviews contain keyword which plays a significant role in Playstore’s SEO optimization.

How is Doing SEO for Android Apps important?

App optimization enhances the visibility through the brand reach to the downloaders. 40% of the apps reach the downloaders via Play Store, other 60% are found on search engines.

We have sorted out five reasons that justify the importance of SEO.

  • Grow The Organic Installations: 
  • Recommend Apps to Relevant Users
  • More Revenue Opportunity from Google Ads.
  • Increase The Possibility for Apps Perks
  • Optimize Apps for Google

All things said every app builder must apply SEO for Google Play apps. The first step is knowing how to do SEO for Android App. Then, app owners can rely on the best SEO agencies to complete the optimization process. Some Android app development companies have an in-house online marketing team to do SEO optimization on their apps.


Should I use long-tail keywords in my app's title and description?

While it's important to include relevant keywords in your app's title and description, you should avoid using long-tail keywords in your title, as it may make it harder for users to find your app. Instead, focus on using concise and descriptive language that accurately conveys your app's purpose and value.

How can I track the success of my app's SEO efforts?

You can track the success of your app's SEO efforts by monitoring your app's keyword rankings, downloads, user engagement metrics, reviews and ratings, and other relevant app analytics.

Are there any common mistakes to avoid when doing SEO for Android apps?

Common mistakes to avoid when doing SEO for Android apps include using irrelevant or spammy keywords, using deceptive practices, neglecting user engagement metrics, not optimizing your app's visual elements, and not regularly updating your app.

How do I ensure my app is compatible with Google's algorithms?

To ensure your app is compatible with Google's algorithms, you should follow Google's guidelines for app indexing, avoid using deceptive practices or black hat SEO techniques, and use structured data markup and relevant keywords in your app's content.

How can I optimize my app for voice search?

To optimize your app for voice search, you should focus on using natural language keywords and phrases, optimizing your app's content for featured snippets, and providing clear and concise answers to common user queries.

How can I use app analytics to inform my app's SEO strategy?

You can use app analytics to track user engagement metrics, keyword rankings, and other relevant data to inform your app's SEO strategy. This can help you identify areas of improvement, track the success of your SEO efforts, and make data-driven decisions to optimize your app's performance.

What is the impact of app updates on app store SEO?

Regular app updates can have a positive impact on your app's ranking and visibility, as they demonstrate a commitment to improving the user experience and addressing user feedback. To use app updates to improve your app's ranking, you should regularly release updates with new features and bug fixes, respond to user feedback, and use metadata optimization to promote the updates in app stores.

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