How many types of keywords are there in SEO?

Here’s the most decently explained article on how many types of keywords are there in SEO?

Keywords are the most essential element for any website to rank. Potential keywords are those key-phrases customers are searching on search engine.

Let’s check out different kinds of keywords to understand which one will fit perfectly for your website.

How Many Types of Keywords Are There in SEO?

There are in total of 18 types of keywords. All of these keywords are divided into 5 groups. The 18 types of keywords divided into 5 categories are:

Targeting Keywords are the terms that we use to tie the audience, product or services, and industry. There are 6 types of targeting keywords, and they are:

1. Market segment keywords
2. Customer-defining keywords
3. Product keywords
4. Branded keywords
5. Competitor keywords
6. Geo-targeted keywords

In this group of keywords, each keyword is determined by its length, or how long the keyword is. There are three types of keywords by length, and these are:

Short-tail keywords
Mid-tail keywords
Long-tail keywords

These are the keywords that we use on new content and blogs. There are only two types of on-site keywords, and they are:

Primary keywords
Related or LSI keywords

There are some particular keywords in Google ads that we use to create content for targeted campaigns. There are four types of Google ads keywords, and these are:

Broad match keywords
Phrase match keywords
Exact match keywords
Negative keywords

Buyer keywords are the keywords that searchers use. Buyers use these tears to do their search for specific products or services. There are three types of buyer keywords, and these are:

Informational keywords
Navigational keywords
Transactional keywords

These are the keywords that SEO experts find out manually and also with the use of tools. This keyword makes content readily available for the crawlers, and that’s how contents rank on google.

A keyword also helps searchers to find the specific product or service that he or she requires. A content writer uses these keywords to write SEO optimized articles.

When an article is written as an SEO-friendly article, searcher uses terms that you have placed on your content, and your content will appear on the search result.

Finals Words on Different Types of Keywords

We have tried to share different types of keyword, marketers are most commonly used. Whether you are a website owner, or a digital marketer, you must learn about these keywords.

It will help you to understand which types of keywords would return benefits to your business. If you still don’t understand, then please read the above article on How many types of keywords are there in SEO again.

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