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How many types of keywords are there in SEO?

How many types of keywords are there in SEO?

Here’s the most decently explained article on how many types of keywords are there in SEO?

Keywords are the most essential element for any website to rank. Potential keywords are those key-phrases customers are searching on search engine.

Let’s check out different types of keywords to understand which one will fit perfectly for your website.

How Many Types of Keywords are There in SEO?

Well, if you are in the SEO industry then you know that without keywords there are no such thing as SEO.

Founder of Backlinko, Brian Dean, quoted it like this, “I’m not exaggerating when I say that without the right keywords, there’s no such thing as SEO.”

We can explained it like this way, keywords are those search phrases, people type on the search engine to find their desired things.

For any business, it is the crucial part where most people make mistakes. Surely, you must choose those targeted keyword, your consumers are using to find the product or service you are selling.

We have divided all keywords into several parts to make it easier to understand. Stick with us, and read the entire article, you will have a definite knowledge about keywords.

And if you do so, you will be able to decide which keywords are beneficial for you, which keywords you need to target to reach your consumers. Let’s start,

There are in total of 18 different types of keywords in SEO. All of these keywords are divided into 5 groups. The 18 types of keywords divided into 5 categories are:


Targeting Keywords are the terms that we use to tie the audience, product or services, and industry. There are 6 types of targeting keywords, and they are:

    1. Market Segment Keywords
    2. Customer-Defining Keywords
    3. Product Keywords
    4. Branded Keywords
    5. Competitor Keywords
    6. Geo Targeted Keywords

In this group of keywords, each keyword is determined by its length, or how long the keyword is. There are three types of keywords by length, and these are:

  1. Short-tail keywords
  2. Mid-tail keywords
  3. Long-tail keywords

These are the keywords that we use on new content and blogs. There are only two different types of on-site keywords, and they are:

  1. Primary Keywords
  2. Related or LSI Keywords

There are some particular keywords in Google ads that we use to create content for targeted campaigns. There are four types of Google ads keywords, and these are:

  1. Broad match keywords
  2. Phrase match keywords
  3. Exact match keywords
  4. Negative keywords

Buyer keywords are the keywords that searchers use. Buyers use these tears to do their search for specific products or services. There are three types of buyer keywords, and these are:

  1. Informational Keywords
  2. Navigational Keywords
  3. Transactional Keywords

These are the keywords that SEO experts find out manually and also with the use of tools. This keyword makes content readily available for the crawlers, and that’s how contents rank on google.

A keyword also helps searchers to find the specific product or service that he or she requires. A content writer uses these keywords to write SEO optimized articles.

When an article is written as an SEO-friendly article, searcher uses terms that you have placed on your content, and your content will appear on the search result.

Finals Words on Different Types of Keywords

We have tried to share different types of keywords, marketers are most commonly used. Whether you are a website owner, or a digital marketer, you must learn about these keywords.

It will help you to understand which types of keywords would return benefits to your business. If you still don’t understand, then please read the above article on How many types of keywords are there in SEO again.

Finding Potential Keywords Need Expert Touch

Our SEO Experts are highly recommended in the SEO industry. Check our SEO services & get the best keywords that generates more organic visitors to your website.

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