How Do Infographics Influence SEO?

  • Post By: Faisal Mustafa
  • Published: May 15, 2022

From an SEO standpoint, an infographic is still one of the most effective link-building tools. You can use it to create many backlinks compared to other link-building methods available. Over the year, infographics have become quite influential, especially SEO.

7 Ways Infographics Influence SEO

Infographics are an Evergreen Form of Content

Nowadays, relevance is the most important thing about content. Infographics are perfect as they can be relevant for months, if not longer, depending on the subject matter. Marketers get good results from them as they are easily shareable and linkable.

They Can Boost Your Website's Traffic

Infographics are thirty times more likely to be read than an article, and they are explicitly designed with visitor retention in mind.

This is combined with the fact that content marketing with visual elements generates over 94% of views. Publishers who feature infographics grow 12% faster than others.

They Lead to Higher Authority

Infographics are a great tool to increase your brand awareness. They can also lead to increased authority, as it is essential in SEO. The more infographics with exciting info, the more readers will take you as a source of expert information.

They are an Effective Method of Link Building

Infographics are considered one of the best ways to build links, one of SEO's most challenging aspects. Since they are designed to retain visitors for longer, they are also designed to attract backlinks.

You can promote them heavily to achieve this. Send out the infographic with embed links to bloggers, or you can share them with influencers on social media as well.

They Get you to Rank Higher

Infographics relevance, shareability, and aesthetics all positively contribute to your SEO. Infographics can lead to better search engine rankings combined with other web elements.

They Get you Closer to Your Consumers

Infographics can simplify and also make enjoyable, increasingly complicated topics. Companies in a niche or specialized industry can use this to communicate with their audience effectively and make their products seem more accessible.

They can Increase your Subscriber Base

Another benefit of infographics is that they can boost your engagement due to the number of interactions they organically generate.

Final Words

People underestimate the power of infographics. However, many detractors have stated that they have passed their peak, but google trends will show that they are still a highly searched term.

Hopefully, this article has successfully changed your mind about the power of the infographic.

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