How do I Promote a Blog Post Using Blogger Outreach?

  • Post By: Faisal Mustafa
  • Published: August 8, 2021

In this age of plethora of content, it’s hard for people to find your blog, no matter how good it is. Finding a good audience is hard, and promoting on social media doesn’t always work. That’s why using Blogger Outreach is necessary. In this blog post, we will talk about how to promote blog posts at blogger outreach.

Create a hit list

You need to create a hit-list of bloggers from your niche you would love to form a relationship with or whose network you would love to tap into. The list doesn’t have to be very big.

Find blogger’s contact information.

Once you have the list of blogs, it’s time to find out their email addresses. You can look for them through Google search or use a service called Buzzsumo that shows influencers’ contact information in any niche.

Sort them into tiers

You can do that by looking at the following factors:

  • Blog Traffic: How many views does a blogger get per month?
  • Blogger’s social media influence: How many followers does a blogger have on Twitter or Facebook?
  • Authority: What’s the authority of the blogger (measured by domain strength)?

Once you’ve sorted them all into tiers, it’s time to start blogging and sharing.

Time to reach out!

Now that you’ve sorted them all, it’s time to reach out to your blogger contacts. Start by contacting bloggers in the first tier of your list.

Once you have contacted them about blog post collaborations or guest posting opportunities, give them a little time to respond. If you don’t hear from a blogger for two days, then contact the next blogger on your list.

When reaching out, make sure:

  • You have a great idea or content that they would love to share their audience with.
  • You provide the correct details about your blog, like the title, website link, and social media links.

Build a relationship

Once you have got your foot in the door, follow up with these contacts on social media, and don’t forget to share their content. Once they are reciprocating, you’ve built a relationship!  This is the time to ask for more than just guest posts.

Bottom line

In conclusion, using blog outreach to gain more traffic and a wider audience is fruitful. For that, knowing the bloggers of your niche, engaging and supporting them is necessary.

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