Digital Marketing

What is Landing Page Conversion Rate?

  • Post By: Sarah Jordan
  • Published: May 15, 2022

Landing Page and Conversion Rate

Someone said right. Marketing is like fishing. While catching fish, one needs to hook and reel in before the fish swims away. In marketing, the prime target is to catch the audience's attention and bring them where you want them to be.

One of the processes works by providing links in the content given through email marketing to the particular clients. No need to say, the link is the destination the marketer wants their target audience to reach. That's the landing page strategy.

But isn’t it essential to look over how effective the landing page strategy is? The landing page conversion rate denotes the number of people responding to call-to-action against the number of visitors on the landing page.

Calculating the landing page conversion rate?

Landing page conversion rate determines the performance of a landing page. The conversion rate is measured for a specific time frame. Below is the formula for it.

Landing Page Conversion Rate = Number of conversions from the landing page / Number of visitors on landing page X 100%

What is a good conversion rate?

Like other scales, the landing page conversion rate also has a scale to assess its effectiveness. 2.35% is taken as the average rate. Among the top 25% sites, the rate is 5.31%. It increases to 11.45% for the top 10%.

The industry, target audience, and industry influence the rate. So, sometimes it may require to think once more to measure the actual performance.

How to improve conversions?

Adding a landing page is not good enough. Your page needs to be optimized, and it will enhance the performance. There are several ways to do that.

  • Clear and concise content, compelling headlines, and the right tone bring more contacts.
  • There has to be a clear idea of how much the audience would benefit from the respective content.
  • Images and other visual works improve 80% of the conversion rate.
  • Adding testimonials of the people who took your services
  • Using an exit popup

Reasons why landing pages don’t have enough conversion

  • Poor headlines
  • Distractions and multiple CATs (call-to-actions)
  • Weak design on the landing page

Contact Us

VISER X  has been providing quality landing page design services with success and a reputation. To improve your landing page today at a reasonable price and reach your SEO goal, dial +8801842088100 or email us at

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