Someone said right. Marketing is like fishing. While catching fish, one needs to hook and reel in before the fish swims away. In marketing, the prime target is to catch the audience's attention and bring them where you want them to be.
One of the processes works by providing links in the content given through email marketing to the particular clients. No need to say, the link is the destination the marketer wants their target audience to reach. That's the landing page strategy.
But isn’t it essential to look over how effective the landing page strategy is? The landing page conversion rate denotes the number of people responding to call-to-action against the number of visitors on the landing page.
Landing page conversion rate determines the performance of a landing page. The conversion rate is measured for a specific time frame. Below is the formula for it.
Landing Page Conversion Rate = Number of conversions from the landing page / Number of visitors on landing page X 100%
Like other scales, the landing page conversion rate also has a scale to assess its effectiveness. 2.35% is taken as the average rate. Among the top 25% sites, the rate is 5.31%. It increases to 11.45% for the top 10%.
The industry, target audience, and industry influence the rate. So, sometimes it may require to think once more to measure the actual performance.
Adding a landing page is not good enough. Your page needs to be optimized, and it will enhance the performance. There are several ways to do that.
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