Digital Marketing

What Are the Types of Digital Marketing?

  • Post By: Anup Kanti Ghosh
  • Published: July 11, 2021

Digital marketing is a vital component of any business. You can reach a specific segmented customer. Or you can target a massive pool of customers online.

Digital marketing can seem complex for a newcomer. What is digital marketing? What are the types of digital marketing?

Let’s have a look at all the answers. 

What is Digital Marketing?

Digital marketing is a way to advertise company offerings on virtual platforms. This way, you do not have any physical advertising campaigns like billboard or print ads.

You apply digital marketing strategies across the online world. It can include having a website, social media marketing, and others.

There can be several different types of digital marketing. We will look to cover all of them in 5 different digital marketing types.


What Are the Types of Digital Marketing?

We have divided digital marketing into 5 categories. It will help us to understand the concept better.

Social Media Marketing

The first on the list is the most common type of digital marketing. Any old or new company can use social media platforms for advertising company offerings. Facebook, Instagram, and Twitter are the three most frequently used social media platforms. You can post visual ads from your page to attract and connect with potential customers.

Search Engine Marketing (SEM)

The next popular type of digital marketing is SEM. Pay-Per-Click (PPC) and Search Engine Optimization (SEO) cover the SEM strategies. SEM is related to generating organic traffic to company websites. Also, SEM is a great tool to increase the sales revenue of your company.

Email marketing

Email marketing is a very personalized form of digital marketing. You can send company information, offerings, blogs, etc., to the customers. It is a great tool to engage directly with the target customers.

Content marketing  

Content marketing involves producing engaging and attractive content on the internet. This involves publishing blogs, trendy images, and videos from online pages. It would help if you constantly stay updated with the current events to ensure quality content.

Affiliate marketing

Affiliate marketing means using influential power to promote businesses. You can collaborate with influencers and celebrities to encourage company offerings. Companies can advertise offers, discounts, product reviews, and new launches through affiliate marketing.


Digital marketing is a great tool to promote businesses. It is cost-effective and efficient. You must know everything about digital marketing before planning strategies.

So, what are the types of digital marketing? There are 5 different strategies of digital marketing. Each of them will need expertise and skillsets.

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