Digital Marketing

What are the 4 Types of Digital Marketing?

  • Post By: Sarah Jordan
  • Published: June 2, 2022

Digital marketing promotes brands through digital communication or the internet to connect with the targeted audience. But it depends on the platform and which type of marketing you're using. Here are the 4 types of digital marketing. Let's get to know them better.

4 Types of Digital Marketing

Among various other digital marketing strategies, here are four effective examples that most professionals use.

1. SEO (Search Engine Optimization)

You can rank high by using organic tactics in SEO. This helps you to get increased traffic through different search engines. Additionally, SEO helps to convert traffic to better leads.

There are three different categories of SEO, which are:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

2. SEM (Search Engine Marketing)

SEM is marketing that brings attention to your brand by ranking high. People often call it PPC (Pay-Per-Click) marketing.

You can complete different activities through SEM, like:

  • Set up ads
  • Optimize ads
  • Set up budget
  • Ads placement.

In most cases, people does SEM on Google. Google has an option, "Google Ads," for paid advertising for their partners and search engine.

SEM is one popular marketing strategy that B2B uses. Along with immediate results, you can also see ads on SERPs while launching campaigns. Additionally, you can target the audience through different categories – interests, habits, age, location, etc. Here, ROI will make B2B very effective as you can track everything.

3. SMM (Social Media Marketing)

Social Media Marketing is marketing that you use on social platforms to gain an audience's attention. Some famous social sites are Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube, etc.

Every social platform has different marketing rules. You have to post ads or content for your targetted traffic following them.

For example, think about blog content, picture, or video. You post blog content on one platform, whereas the audience prefers photos or videos more on other platforms. This might even go vice versa.

In SMM, you must understand the audience to design your content. Successful brands moved from media to social platforms for marketing themselves. So, engaging with customers is more important to creating better relationships.

4. Content Marketing

Content marketing is marketing through information to build awareness and brand for their customers. Building relationships with the audience is more important than posing. However, it's long-term marketing to gain better profit.

You can focus on the right audience with the appropriate content. It's also a part of inbound marketing.

Final verdict

With these 4 types of marketing, you can get more traffic for your business. Whether it's SEO, SEM, SMM, or content marketing, you have to target through different aspects. 

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