Digital Marketing

What Are Some Best Practices to Optimize a Landing Page?

  • Post By: Sarah Jordan
  • Published: May 14, 2022

The best landing pages convert your visitors into leads while enjoying the experience. They have become a uniquely powerful tool in the digital marketing strategy of many businesses. Read on to learn more about landing pages and the best practice used in the industry currently.

What is Landing Page?

A landing page is a page on your website with a specific purpose. The main objective of a landing page is to convert visitors into leads.

However, to fulfill your objectives with the landing page, your landing page needs to be optimized using the best industry practices.

Best Practices to Optimize a Landing Page

Have a Focused Headline

Remember that for every 10 visitors, seven of them will bounce off to your landing page. To minimize the bounce rate, you must inform visitors about what you’re offering in the first few seconds of their arrival.

Since your headline is the first thing they will read, it should perfectly communicate what your landing page has to offer.

Keep the Important Aspects Above the Fold

Since most people only browse the first section of a page and rarely scroll down, it is vital to keep essential items such as the call-to-action button and lead form front and center of your landing page.

Remove Navigation and Other Distractions

Your landing page should have one objective only, and any other competing links, including internal ones, will distract visitors from your goal. Remove any other links or irrelevant material from the landing page so visitors can focus on your CTA.

Make your Call-to-Action Buttons Obvious and Clear

The call-to-action is the crux of your landing page and thus must stand out. Your copy should draw attention to the call-to-action button, and the button itself should be a contrasting color to other page elements. Also, clarify what you want the visitor to do by adding an action verb such as ‘submit,’ ‘get it now, etc.

A/B Test your Landing Page

In A/B testing, you show visitors different variations of the same landing page and monitor how each performs. The more A/B test you run, the more accurate your data becomes. Only change one thing per variant, or else it will be challenging to determine what affected performance.

After you have all the data you need, you can apply it to redesign your landing page.

Bottom Line

Landing pages can account for most of your new leads, and therefore they are a great strategy to employ. The possibilities are endless due to various tweaks and changes available on a landing page.

You will have a great-performing landing page following the above-mentioned best practices.

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