Digital Marketing

How to Drive Traffic to Your Shopify Store

  • Post By: Sarah Jordan
  • Published: August 26, 2021

How to drive traffic to your Shopify store? Business owners are thriving to make more profit by selling their products. However, we have result-driven strategies for driving more traffic to their store. Let’s start presenting our proven methods.

If you are a new entrepreneur online or have been around for a while but have not attracted customers to your store, you use the right strategy to drive traffic to an online store. A store in Shopify will help you give a great brand image and attract exemplary visitors. However, you will need to put in some work to boost traffic and eventually increase Shopify sales.

How to Drive Traffic to Your Shopify Store for Free?

If you are ready to up your business game and want to drive traffic to your store for free, read the points discussed below.

Optimize Shopify Store for Organic Traffic

If you want to optimize the Shopify store and drive traffic, then do so through organic traffic. Organic traffic refers to when you attract visitors to go through your website merely through unpaid search results.

Instead of paying for ads, you will use organic methods and drive traffic to your Shopify store. This is both profitable and beneficial for your business. You will not have to spend unnecessary money and attract many visitors in creative ways. This will also allow you to learn about your customers more in-depth.

Implement Content Marketing Strategies

One of the surest ways to boost sales in your Shopify store and increase traffic is by creating engaging and aesthetic content. The content market, right now, is not only high in demand but is also quite competitive.

The aesthetic culture has proven how people are attracted to things that are appealing to the eyes. If you learn and understand content marketing strategies, you can quickly drive traffic to your Shopify store. This also guarantees success for your brand image.

Remember, when you create content, don’t only focus on developing content pleasing to the eyes. You can also create content that will appeal to the other senses of your customers.

For instance, your content could be anything beginning from a podcast to a YouTube tutorial to an Instagram boomerang. Learn your targeted audience and do what you think will attract them the most while simultaneously presenting your store’s image.

Run Email Marketing for Driving Traffic

Another strategy you could adopt to drive your traffic is via email marketing. Email marketing, put, is advertising your brand and everything you bring to the table through email ads. Make these ads visually pleasing and offer discount codes and other incentives to make your customers interested in visiting your site.

Publish Guest Articles on High Traffic Websites

This strategy will increase your horizon of targeted customers. When you make a contract with high traffic websites, you know the chances of people finding out about your store are higher.

Please make a list of high traffic websites, contact them and tell them about what you want. They will offer you the chance of publishing an article under the guest article category. In this article, you can write about your store in general or about particular products or shopify SEO services you provide.

Use Influencer Marketing on Social Media

One of the best marketing tools that strategists believe we have now is the influencers on social media. You can use influencer marketing on social media to promote your Shopify store. Social media influencers have built-in trust relationships with their audience.

Their audience, naturally, tends to believe in the decisions they make and take their words for any brand quite seriously. It is also proven that customers, in general, are more likely to believe in mouth-of-words promotion than celebrity-endorsed advertisements.

If a potential customer learns about your brand and products from a social media influence they follow religiously, they will believe your brand is reliable and an excellent investment. You will inevitably gain more customers and generate more traffic.

Using a social media influencer to promote Shopify store contact influences who you believe aligns with your work ethics and perfectly represents your brand image. Then send them a few products for review, discount code for their followers, paid promotions with discounts, and so on. The influencer will be more than happy to promote and market your brand and organization, and you will have an increase in traffic.

Grow Your Social Media Profiles

Your social media profiles are one of your most vital elements in business strategy. In this age of social media, you will attract most of your customers there. Besides, there are so many social media platforms that your options to attract a targeted audience have increased drastically. Here is a list of the biggest social media platforms you could use to drive traffic to Shopify and your store.

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Make your social media profiles constantly active using the algorithms correctly. Don’t forget to make them engaging and appealing, as that will be both noticeable and relatable for your targeted audience.

Please keep track of your customers by noting their likes, dislikes, location, habits, etc., as this will give you an idea of when to give pop-up ads for them as they will be more likely to buy your products then.

Publish New Blog Articles on Your Shop’s Blog

Blogs are the new representation of traditional newspapers, except blogs are more exciting to read. Everyone reads blogs now. Hence, your brand must have a blog where you update about your latest products regularly.

You could always hire a blogger(s) to write for you. They could review your products and store in general and convince your audience why they should visit your store in Shopify. Thus, your Shopify traffic will increase, and so will your customers.

Implement Traditional SEO Factors on Your Website

One of the surest ways of driving your Shopify store’s traffic is if you buy SEO traffic. This can be done by increasing and optimizing your search engine ranking. Learn everything you can about SEO factors and implement them immediately.

Use SEO toolkit to find the most searched words that are related to your brand. Make sure all your contents revolve around those words. These will ensure that more people find your content, social media, blogs, and eventually your store in Shopify.

How to Drive Traffic to Your Shopify Store through Paid Campaign?

If you believe you would instead opt to buy targeted traffic that converts and drive traffic to your Shopify store through the paid campaign, keep reading to find out how you can do so.

Google Paid Campaign

If you opt for a google paid campaign, then you will have pay per click. Every time an individual clicks in your google ads, you will have to pay for the ad. You can decide on a budget and choose how much you are willing to pay for the campaign.

Facebook Paid Campaign

Facebook paid campaign, on the other hand, will help you reach a broader range of customers. You can customize the ads based on your customer’s tastes and preferences. The ads will pop up in the right place, at the right time for the customers. They will inevitably visit your website, hence, increasing traffic.

Instagram Paid Campaign

Instagram is one of the biggest platforms right now, especially for millennials. If you are targeting millennials, a paid campaign here will help you reach the right targeted audience. Similar to Facebook, you can design ads for a specific group of customers. These ads will intrigue the customers and prompt them to visit your website, thus, your Shopify store.

Pinterest Paid Campaign

Contrary to popular belief, Pinterest is more than about pinboards. The statistic shows Pinterest users tend to decide what to buy through Pinterest itself usually. It is, in a way, an online platform for window shopping. If you want to generate a drive in traffic, then Pinterest will help you. You can do paid campaigns there to help you promote your products and brand image.

Twitter Paid Campaign

Another way to do this is through a paid campaign. If you do these campaigns here, you need to create content that will attract the right customers, and your brand will be under the promoted tweets.

Paid Email Marketing

Email marketing will help you boost your traffic. If you can manage to make your email promotions attractive and engaging, people will visit your website. Discount codes and other forms of promotions are always welcomed.

Paid Content Marketing

Content marketing is one of the easiest ways to promote your brand and drive traffic to your store. All you need to do is create awestriking content. You can always hire content creators or pay content creators to promote your Shopify store.

FAQ: Driving Massive Traffic on Any Shopify Store

Below discussed is a list of frequently asked questions on driving massive traffic on any Shopify store.

  • How Do I Get Traffic on My Shopify Store?

You can get traffic by attracting more visitors through organic or paid traffic.

  • How Do You Convert Traffic to Sales?

Provide visitors with products and services that will be both appealing and compelling enough for them to buy.

  • How Can I Improve My Shopify Store?

Make an aesthetic website, create engaging and informative content, and offer unique products.

  • How Can I Increase My Online Sales Quickly?

Keep up to date about the high-demand products and target the right audience through a campaign.

  • How Do I Get My Shopify Store on Google?

Use SEO as this will increase your search engine rank on Google.

To Summarize: How to Drive Traffic to Your Shopify Store

In short, if you want to drive traffic to your Shopify store, there are various ways to achieve your goals. You can go with either organic traffic or paid traffic to boost your sales, and you can always go with both options.

Constantly learn and acquire new knowledge about how you can boost your traffic and improve your brand to meet customers' demands.

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