Digital Marketing

How to Create a Website Strategy?

  • Post By: Anup Kanti Ghosh
  • Published: December 12, 2019

A web strategy is a long-term strategic business plan that indicates how to build and develop an organization’s online presence.

Those who interested in creating a website need to know one thing. Before jump into website design, you need to think about development. Before thinking about development, you must first start with a website strategy. It will help you to create the best website you want.

In this article, we are going to discuss some tips on creating a website strategy. It will give purpose to your website and allow you to track the results.

Determine Your Branding Strategy

Branding strategy is crucial when you create a website strategy. It will help you to connect with your target audience and positioning your business effectively in the market. There are six components of a brand strategy. Let’s take a look at those six components.

  1. Brands Books cover
  2. Brands Promise
  3. Brands Positioning
  4. Brands Purpose
  5. Brands Belief
  6. Brands Personality

Establish Your Goal

To establish goals for your website, you should consider what your site wants to accomplish. Take a survey yourself to think about how your site’s business success is found, where it is lacking, and what to do in the future.

Your goals will determine the type of content you place on your website and also help you measure your site’s performance over time.

Perform Keyword Research

Choosing the right keywords for your website strategy is an important step. Tips for choosing keywords are given below.

  1. Look for keywords with at least 200 searches per month.
  2. Look for keywords that aren’t overly competitive.
  3. Find keywords that are worth clicking.

Optimize for On-page SEO

After completing the research keywords, these keywords need to have on-page SEO optimization. You have to create meta descriptions that include keywords.

It is essential to know that you do not optimize multiple pages on your website for the same keyword. Make sure your keyword density is appropriate so you can optimize on-page SEO.

Create an Analytical Strategy

Analytical Strategy is essential to see how each page is performing and able to make data-driven decisions. So make sure when you are thinking of creating a website strategy, create an analytical approach.


Creating a Website Strategy means creating a marketing plan. If you want to develop your website from time to time, you need to create a website strategy or plan. Website strategy is a long term business plan. So it will help you to build your website successfully and track all the results regarding your website.

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