Digital Marketing

How Do You Get Traffic to Your Landing Page

  • Post By: Sarah Jordan
  • Published: May 10, 2022

So, you've just published a new page highlighting your latest product on your site, and you're waiting for the visitors to come in and see what you have. If you don't follow the tips we have below, you might wait a long time.

Here are the best ways to drive traffic to your landing page.

Email Marketing

The people you want on your landing page are people you are already acquainted with, even though your landing page will attract new visitors.

Since these customers are already qualified leads, you need to send them a targeted landing page link or a blog post relevant to their needs, and that's all the persuasion you need.

Guest Blogging

You can get the word out about your offers by guest posting on another relevant blog that matches your customer's interests. The post should include valuable information for the customer and a well-placed call to action to avoid looking like another advertisement.

Make your Page SEO Friendly

Your landing page must be SEO-focused to get the highest quality leads to come your way. The best way to do so is to include content that considers the searcher's intent and as many relevant keywords as possible without being too on the nose.

Posting on Relevant Forums

A strategy that is often overlooked is the power of online communities that already exist that are relevant to your product.

Say, for example, you sell car parts, posting in local car enthusiast communities or on sites like Reddit where you give valuable advice on the car parts. You can gain credibility in the community and utilize this trust to gain sales.


Paid Ads

Paid search advertising or PPCs are a sure-fire way to drive traffic to your landing page. Using PPCs can lead to your landing page being at the top of the SERPs and to tangible, measurable leads on your site.

Social Media Marketing

The most valuable tool you can use to drive traffic can be social media. Sites like Facebook, Instagram, and YouTube have a vast reach, and the best part is that it's free. You can post on relevant groups or use the organic following you already have to boost traffic to your landing page.

Summing Up

Driving traffic to your landing page isn't a daunting task. If you do a little hard work and follow the tips above, you'll meet your goals.

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