Digital Marketing

How Can Google Ads Help You Advance Your Business Goals

  • Post By: Anup Kanti Ghosh
  • Published: January 25, 2023
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By increasing brand awareness, generating sales offline, online, in-app, and over the phone, and influencing consideration of your offerings, Google Ads may help you achieve your business objectives.

The first benefit of Google Ads is brand awareness. Based on their search history and demographic information, ads are targeted to specific people. If a user meets the necessary requirements, your ads will be immediately displayed to them, promoting brand awareness. When aiming toward the top of the sales funnel, brand awareness is essential.

At this point, consumers seek knowledge on how to deal with their problems but may not be ready to buy anything. You develop confidence and goodwill by approaching the customer at this point and giving them the responses to their inquiries. In this way, the chance that they will choose you as a solution provider when they start to move down the funnel and become more prepared to buy is gradually improved.

Google Ads has various other techniques to increase revenue. Google Ads gives you a way to directly contact customers who are more ready to make a purchase and are looking for your solution. The consumer will be in the consideration and conversion phases of the sales funnel at this point. Additionally, as 87% of customers begin their shopping trip online, having your advertisements appear as the first item, they view significantly improves your capacity to drive both offline and online sales.

Pro Tip: Putting your address and phone number in an advertisement can boost phone and in-person sales. To increase purchases, you can also provide links to your website and app.

Finally, Google Ads can change people’s minds to thinking about buying your products and services. In order to achieve this, Google will display your advertising to users who are already familiar with your brand and are looking for your solution but have not previously visited your website (Within the last 30 days). Users will be able to view your offerings through this and compare them with those of your competitors.

Google Ads, previously known as Google AdWords, is a powerful tool for businesses of all sizes to advance their goals and drive growth. Whether you’re looking to increase brand awareness, drive more sales, or generate leads, Google Ads can help you achieve your business goals.

By leveraging the power of Google’s vast network, businesses can reach a wider audience and target specific demographics with precision.

In this article, we will discuss the various ways in which Google Ads can be used to boost your business and take it to the next level. We will explore the benefits of using Google Ads, the different types of ads available, and best practices for creating effective campaigns. 

Without further ado, let’s get started:

What are Google Ads?

Google Ads is a form of online advertising offered by Google, which allows businesses to create and display ads on Google’s search engine results pages (SERPs) and on other websites that are part of the Google Network. These ads are targeted to specific keywords and demographics and can appear as text, image, or video ads.

Businesses can set a budget for their campaigns and only pay when someone clicks on their ads. The main goal of Google Ads is to increase visibility and drive more traffic to a website, ultimately resulting in increased conversions or sales.

Besides, it is a pay-per-click (PPC) advertising platform that allows advertisers to bid on keywords and reach potential customers at the right time and place.

Types of Google Ads

There are several kinds of Google Ads campaigns available to suit every business. Hence, based on your company’s goals, you can choose the one that matches your business operations, objectives, and targeted audience.

It includes the following:

Search Ads

They are the text-form ads that get displayed with each of the Google search results. With the help of search Ads, you will be able to give your ads a high chance to appear on the Google search engine result pages besides the organic search queries.

Shopping Ads

Shopping ads are basically the product listings that can be placed on Google. In other words, this form of ads gives the ecommerce sites to promote their products and services via Google’s search engine in a carousel interface.

Display Ads

Display ads are the image advertisements that are shown up on Gmail or other varied sites. They let you promote your products and services in a picture format, video, or banner via the Google display network.

Video Ads

Through the help of these video ads, you can show both skippable or non-skippable video ads before, during, or after the YouTube content.

App Ads

App ads are those ads through which you can implement the promotions of the app on various kinds of channels. That is, they let you display the ads on Google Search, YouTube, Ad Mob, Discover, and Google Play.

Top 10 Ways Google Ads Can Help You Advance Your Business Goals

Here is a list of the top 10 ways google ads can help you advance your business goals:

Flexible Marketing 

Versatile marketing always works as a big plus point for the businesses. It allows you to optimize all your resources and achieve the desired marketing outputs with complete ease. And what can be a better option than Google Ads? 

They work like a charm for every kind and size of the company. 

Plus, they are highly compatible with most of the internet marketing or software systems. It is indeed one of the biggest advantages that Google Ads offer!

Another noteworthy benefit of using the Google Ads is you can even fix up the budget limits of varied fields of the promotion. This, in turn, helps you to save up a lot of money.

You just need to find the perfect type of Google Ads, depending on your business, to do the magic.

Improve Brand Awareness

Every company has a specific message to convey and goals to achieve. And the more you can connect with people, the more they will know about your company.

Brand awareness is the basis through which a customer gets closer to your company’s product and services. In fact, it is the first and foremost step that every business needs to take care of while initiating its plan or marketing strategy for the world. 

Here, Google Ads comes to the roleplay. It can add value and connect your brand to the targeted audiences. This, in turn, will increase your lead conversion and sales rate.

Bring More Traffic to Your Site

If your website doesn’t have any traffic, the outcome is zero. Hence, you need to conduct proper keyword research and aim for the high-quality ones. Your ads will appear whenever anyone searches for relevant products or services. And thus, you can effectively relay your business message to the right audience.

Plus, with the help of the Google Ads, you can easily filter and target a particular group of audiences, based on their demographics, interests, prior purchasing history, etc. All these ensure you are targeting the right and potential ones. Otherwise, you run a maximum risk of a loss project.

So, how does this work?

Well, they have many options available to narrow down the targeted lists. And if required, you can make any alteration whenever you think it is necessary.

There are two kinds of ad targeting, namely:

  • Audience: It basically defines the target based on people’s profession, residence, industry, interests, age, gender, personality, etc.
  • Content: This consists of the lists of the keywords, topics, and sites often searched by the users.

Fast and Effective Outcome

Usually, Google Ads take around 3 to 6 months to show noticeable changes. However, that doesn’t mean there will be nothing to profit you in this span of time. Instead, with the help of the dashboard, you will get all the crucial information you need about your campaign.

You will be able to see everything from ad clicks to their overall expenses, and keywords that the visitors use to reach your website. As a result, it will be easier for you to understand what is happening, changes to be made, whether the campaign is bringing any output, etc.

Although in comparison to the organic search, you require a much higher budget for running Google Ads, the results are something to consider. They bring a much faster, more effective output, and millions of people can view and know about your company through ads.

Enjoy a High Return on Investment (ROI)

Many business owners deem Google Ads way too expensive. Though this is correct to a great extent, once you optimize the campaign and know which tactics to follow to generate the best output, you will obtain a higher ROI.

Keep Up with the Trend

Nowadays, people are more likely to shop online than in person. Besides, the pandemic has taught us that there is just no comparison to having an online business. As online competition is getting stronger each day, it is more than necessary for you to stay in the race.

And to get that top position, proven strategies such as Google Ads can give you an upper hand to remain in the lead. The more people will know about your brands, the more they will purchase from you, ultimately increasing the overall sales rate.

N.B: For a better result, pair up the ads campaign with a user-friendly site.

Remarket to the Visitors

Google ads can retarget the people who have once visited the site or have taken any action. 

You can keep a sharp eye on all those visitors and show them the ads showing any product deals or discounts. This is more likely to bring in more outcomes, especially if the ad copies are extremely engaging and can provoke someone.

Save Time and Money

Google Ads can play a big role in saving time and money, which you can invest in doing other essential work. Once you know about your target audiences and how to close the deals with targeting, the lesser people you will have to deal with.

This, in turn, will increase your sales rate without having to bid less. And the less you bid, the less money you will have to spend on the AdWords.

Help Make Profitable Business Decisions

Another unique trait of Google Ads is to help make profitable marketing decisions. Such as, if any campaign doesn’t generate revenue or needs any fixes, then you can solve the issues right on time, based on the available information. All you have to do is adjust the bids, add unique targeting options or expand the AdWords account.

Less Cost per Conversion

Google Ads offers you a platform with the help of which you can track all the ads that are bringing in the most clicks and leads conversions. This tracking method can help you optimize the campaigns and lessen the cost per conversion.

You can also use automated bidding tactics for cost-effectiveness to ensure you are never crossing your budget limits.

Track Your ads Performance

With the help of Google Ads, you can actively track and monitor your ad copy performance. As a result, you can generate an insight into which ads are doing good and which are not.

This will help you make the right decision on time before the situation gets out of hand, ultimately benefitting your business.

To Conclude

Implementing Google Ads is one of the effective tactics to grow your business. Though the initial expense can seem like a lot, they are useful in giving valuable information, increasing leads and conversion rates, and beating the strongest competitors. Hence, think of it as a long-term investment, instead of overthinking the beginning costs.

You can either master this approach or consider hiring an experienced digital marketing agency, like VISER X, to avoid wasting both time and money while ensuring the Ads to be a great success.

Hope now you understand how Google Ads can help you advance your business goals.

FAQs

How Can Google Ads Help My Business?

The ultimate goal of Google Ads is to help you focus on the specific people looking for similar products/services your brand offers. So, when you showcase your business to the them, they cannot help but make a purchase. Besides, bringing in qualified traffic to the site, they even help to increase in-store visits, phone calls, etc.

Should I Use Google Ads to Promote My Business?

Of course. It is one of the best tools for lead generation most effectively. And if the campaign is set up properly, it can send a maximum targeted audience to your site.

Why are Google Ads Important to Small Businesses?

Google Ads are extremely important for the small businesses. They are a must thing for them to stay upfront in the line. From reaching the right audience to an easy-to-track return on investment (ROI) – they can do wonders for small businesses.

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