Creative Content

How Do I Write SEO-friendly Content?

  • Post By: Anup Kanti Ghosh
  • Published: August 10, 2021

Creating SEO-friendly content is essential for improving your website’s visibility and attracting more traffic from search engines. If content and SEO don’t work for hand in hand, it will be hard for your blog posts to gather traffic from Google search engines. That’s why you need to know to write SEO-friendly content. This blog post will let you know about this.

Do Your Keyword Research Properly

Before writing content, do keyword research and find out the top keywords and phrases that people are searching for. It will help you understand your target readers' minds, and the search volume also helps in ranking position.

Include Keywords in Your Content

After finding the keywords, placing them in the right place is the main task that you have to focus on. Including the main keywords in the title, meta description, introduction, and headings are better. You should also use secondary keywords in the body of the article.

Search engines understand a topic by checking the keywords. That's why you need to include the keywords and LSI in every opportunity you get.

However, it's important to place the keywords naturally and don't overdo anything. Google doesn't like unrealistic writing. If you don't balance things, Google might find your site spammy and even gives you a penalty.

Create Proper Structure before Writing Your Content

Writing your post with a proper structure should be good if you want to achieve a high ranking. Your readers will enjoy reading what you are trying to tell them, and they don’t have to struggle in reading it. Write something exciting and unique about your topic that is not just repeating the same thing.

Write Natural and Readable Content

Both search engines and readers can tell when a machine or human crafted content. So you have to make sure that your content looks natural and is readable. You should spend time on each of the sentences and making them sound good, but not at the expense of losing your overall message along with it.

Maintain the Content Quality

Quantity matters for a site to get recognition. But you should not compromise the quality for anything!

To ensure the quality, you have to create your content to offer value to its readers and solve their problems. You should also focus on getting the readers' trust by adding your expert opinion, testimonials, and things like this.

Update the Old Content

If you have already published some blog posts and are still getting traffic from search engines, it’s good to go back to those old posts that are starting to get stale and update them with new details with proper keywords. So that your readers can enjoy both the new and old posts together, and they won’t mind returning to read. It will increase the possibility to rank higher on SERP.

Focus on Linking

Including internal links and external links increase the authority of your content. So, while writing, make sure to link to a trusted website to make your information more believable.

Promote Your Writing

A piece of writing earns its value when the target readers read it. The best way to reach them is to promote your content after publishing it on your site.

Moreover, you should use social media for promotional activities and share your writing in your community.

Final thoughts

We know that you want to write content that is both informative and search engine optimized. With this in mind, we have created a list of SEO tips for writing great content. The article also includes some specific examples so you can see how these tips are put into practice. Next time you need an article written, don’t worry about coming up with all the ideas yourself – let us do it!

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