Creative Content

Does Content Marketing Actually Work?

  • Post By: Anup Kanti Ghosh
  • Published: June 14, 2021

Undoubtedly yes! Firstly, they help organizations acquire customers at a reduced cost. Any organization can easily save at least fifteen per cent of their marketing cost through content marketing.

Does Content Marketing Actually Work?

Content marketing does not require any physical contact. It depends on how you are optimizing SEO in your content. The more you have optimized SEO in your content, the better it reaches people.

Thus, it would help if you have a team of experts who would research the SEO and guide your content. Consequently, your content will be more relatable to common searches, and people will go through your content.

Content marketing works as a cycle of three stages:

  • Reputation
  • Engagement
  • Conversion


Based on your reputation, you will create contents that will include reviews and testimony of your previous customers. Also, mention as much keyword as you can that will gear up your google ranking.

In this way, your website will have organic traffic. Besides, make your contents related to your targeted customers’ mentality. That is because it will lead you to your next stage.


After the viewers and the readers find reliable and relatable content on your page, they will proceed to engagement. For example, when customers see reviews on your website, they will post comments and scroll the page.

Consequently, the time visitors are spending on your page will increase. If your content is enough to gain the visitor’s trust, he might even share it. It will also increase your chances of getting promoted through backlinks. Through proper engagement of your content, you will reach the last stage and your ultimate goal.


The ultimate goal is conversion. That is turning your visitors into customers. Hence, your revenue will increase, and that is the goal.

However, to reach this goal, the prerequisite two stages need to be completed properly. First, you can not always convert your visitors into customers. That solely depends on your quality of content.

Final Words

Final Words

In a nutshell, we can all agree that content marketing works 100%. If you are aware of the cycle and successful in maintaining it, you will reach your goal. Therefore, no one should make statements like content marketing is not helpful without creating fruitful contents first.

Thus, focus on making a plan for your content marketing according to the stages and follow it. And if you are successful in acing the stages of content marketing, your business will hopefully not have any more setbacks.

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