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There are numerous factors to consider when conducting SEO tasks. For example, you need to select the best keyword. You will have to include meta keywords. You should also write a good meta description and meta title.
Along with all these tasks, you must examine the density of the chosen keyword. To do that, SEO professionals use a tool called keyword density checker. Keep reading to know more about this.
It denotes how many times the keyword you selected appears on a specific webpage. This is also known as keyword frequency. And Webmasters calculate by utilizing a density checker to see if a page is relevant to a topic.
The idea is— you are not supposed to use the keyword as many times as you wish! Because that's not how it works. Thus, you can only use the keyword a certain number of times.
If you use the keyword more than the targeted limit, you will be stuffing the keyword. This is also known as keyword stuffing. That is why a keyword density analyzer is required.
There will be more discussion on keyword stuffing later on. Keep reading to know more about this.
While carrying out SEO activities, one generally wonders – How many keywords are enough when writing SEO-friendly content? How many is excessive? What if Google and other search engines find my site 'stuffed' with keywords?
The keyword counter tool is the answer to you all these questions.
With the help of our keyword density tool, you can determine if you have used the keyword too many times. Besides, you can know if you have not used the keyword for the required time. This way—you can ensure you are performing the proper SEO strategy.
Using this tool is easy peasy! You can complete it in 5 steps only. Check the following instructions to use this handy tool.
Step 1: Visit https://viserx.com/tools/
Step 2: You will see that we have many more tools. You will find our keyword density analyzer tool among them. Or you can just visit this link- https://viserx.com/tools/keyword-density-checker
Step 3: Scroll down to the following section once you are on the keyword counter checker tool page.
Step 4: Put an URL in the given box 'Enter a URL'
Step 5: Click 'Submit'
Once you click that, the tool will show a complete report of keywords. In the report, you can find the total number of keywords, all the keywords as a list, the total count of a keyword, and the percentage of a keyword.
We know that setting keywords are critical for SEO strategy. Let's find out why. There are several factors involved in the search engine ranking. Such as—optimized website design with relevant content.
Well, the right keyword can help you stand out among your competitors. That means— the right keywords can help you rank higher on the Search Engine Result Pages (SERPs).
Considering that, there is a substantial amount of work that needs to be done related to keywords. For instance—effective keyword research will allow you to select the high-performing keywords in the market. Those keywords can help you rank at the top of the search results. In return, you can boost the engagement of the visitors. Eventually, it will increase sales.
Furthermore, top-ranked keywords can drive an increased number of searches. Because when you look for a product or service, you will usually search by typing in specific terms. That is known as general search intent. When you search by a certain phrase, you expect a search engine to show the relevant results.
At present days, Google takes into account a couple of factors in order to show the most relevant result. Such as—geographical areas, page authority, etc.
You learned that frequency of keywords used and ranking work differently. Now, you need to know how search engine communicates with keywords in the content.
We know that the content creation pattern was mainly led by keyword stuffing before Google decided to make algorithm change. For this reason, now you need to write informative and engaging content.
In practice, that's the only way you can create quality content. Not to mention, Google focuses on the quality of your content more. Search Quality Rater's Guideline report is the proof of that.
That being that case, you might be thinking now—keyword density is not important. But that's not how it is. Let's find out more about this!
Know that search engine bots don't read everything you write in the content. They work in a particular way. That is—search engines will scan a piece of written content. Next, they will spot a couple of words that are coming more often than other words.
Furthermore, a search engine will skip words or terms we use to express an idea. Yet, it will be searching for a potential keyword. And the potential keyword is the phrase that is more prominent in an article.
Let's say you have conducted keyword research. Next, you create informative content. Note that well-written content means having a particular percentage of all words on a webpage.
So, a search engine will figure out the higher the frequency of a certain phase among all the words. This will let a search engine know the topic of the content.
Meaning— the phrases that often appear in a written piece, that content is most likely focused on those phrases. Thus, you need to pay attention to both keyword density and the context of the content.
Some SEO practitioners think it's not a good idea to state a specific number for keyword density. Because they believe there is no magic ratio that you must achieve to optimize your website.
As a result, they say- it's more about which keywords you use, where, and how often you use them.
So, this group of SEO experts suggests that—you should aim to use a keyword at a reasonable frequency throughout the content.
Well, that still might result in keyword stuffing. In that case, a certain number could help. For that, some SEO experts also figured out a number basing the nature of the search engines.
As a guideline, you need to use keywords more than 0%. Also, the percentage must be below excessive. Naturally, now you are wondering – what is the excessive amount?
The answer is not certain for that when it comes to optimizing content. Anyway, you are allowed to maintain up to 4% density of a keyword.
On the other hand, some SEO experts advise that 1-2% is an ideal target. So, this percentage indicates that your target keyword appears one to two times per 100 words in your content.
It is a little tricky to follow that. But, there is a solution for that.
To ensure good keyword density, you need to consider the length of the content. Then, you make an average of the length of the article and the frequency of the keywords used in the article.
Also, remember that— the aim is to let the search engine know what the content is about, not overusing the keywords. Thus, you can relax by reaching the 1% keyword density.
Besides, search engines are capable of scanning cues for content. This is the way they understand the content. Therefore, search engines can show you the relevant results when you search for content.
You are now aware that keyword stuffing is Blackhat SEO practice, and it doesn't work anymore. Let's cater some history on the table so that you know better.
Many webmasters in the early 90s used this technique. They created low-value articles by cramming them with keywords and keywords tags. Additionally, they linked those webpages with other webpages containing keywords stuffed content.
This seemed to rank websites in search engines quickly. But the reader eventually got tired of this type of content. And, search engine services noticed that they needed to introduce a better approach. So, search engines provider tightened their policies in order to improve search results.
In connection to that, Google had Panda update. Yes, that's what it's called. Anyway, this update from Google labeled all websites as spam that used the same keyword multiple times.
And, Google dictates that – when you repeat a keyword 4-5 times is natural. And the best practices suggest that the keyword frequency ratio should be less than 3%. When you exceed that percentage, that is nothing but over-optimization.
To calculate the keyword density, consider the number of times the total word count uses a keyword on the page. The resulting number represents the keyword density of the page. The percentage of keyword density can be calculated by multiplying a figure by 100.
Let's say you have written about 'keyword density, ' which is 3000 words long. And contains a keyword 30 times. In the formula above, your keyword density would be 1%.
Which is— 30/3000 =.01 x 1000 = 1%
Initially, both focused keywords and secondary keywords are two important ranking factors. Yet, just keyword uses don't guarantee a ranking in SERPs.
Interestingly, search engines can rank you for a keyword that you didn't aim to appear in SERPs. What is more, you can rank for a keyword that is not fully the same but closely related to the topic of an article.
Why so? I have mentioned that search engines see all the words on content under the same context. Then they examine all the context cues to determine the number of uses of the cues.
Consequently, you can unexpectedly rank for a term that you didn't consider a focused keyword or secondary keyword.
You have learned earlier that although SEO experts have 1% to 4% of keyword density if okay, there are strict rules to determine keyword density. Not only that, you can change the density. In fact, you should change the keyword density. And that will depend on the nature of the content.
For example, trending news might require a fewer number of keywords to rank higher than the highest-ranked blog post. Regardless, there are some working guidelines that will determine your keyword targeting strategy.
Regarding that, SEO experts suggest including one keyword for around 200 words. For example, you have a webpage that contains a 200-words paragraph. And that paragraph must have only one keyword.
Nevertheless, you can add more keywords if necessary, and Google might not put you through a penalty for that. But one keyword per 200 words is the ideal practice.
There are a few things you can always maintain to confirm the right keyword density. Let's look at them one by one.
There are many keyword density checking tools. These tools actually use various formulas to find out the keyword density. Along with that, they will offer you suggestions for optimizing your content for search engines.
A good keyword density counter will provide an exclusive report on your target keywords. Not only that! The tool you are selecting needs to be capable of offering a thorough analysis of content. That includes—related keywords, H1 & H2 heading, internal links, and other on-page SEO matrics.
Know that the right tool will help your shed light on your content. And, they will show the quality of your content from the point of view of a search engine.
In addition, an efficient tool will optimize your content for various semantically-related terms. As a result, you can confirm a better reader experience. It should be noted that—the 1 to 4% keyword density is not as important as the total content score of a webpage.
Since the algorithm update for SEO content, Google now can identify what content is about by targeting the related terms of the target keyword.
Using related terms has a huge benefit. You can be creative with an article without stuffing it with the main keyword. It's good that you can relate words that have the same idea as the main keywords and still gain the advantage of optimization.
Take for example—your main keyword is 'SEO marketing.' Now, you are likely to have related terms like—search engine optimization, search engine marketing, SEM, or marketing for SEO, and so on.
The primary goal of SEO content writing is to produce content that searchers will read. Furthermore, visitors must be satisfied with the content. In addition, user searches can be on a variety of topics. It could be a response to a question or an instructional guide.
Make sure you write content to inform your target audience thoroughly. In order to add value to the reader, you can use examples, include expert quotes, respond to common queries, and more.
This way, you can naturally create content. It must provide Google with enough context to understand the main idea of an article. Then you can just follow the SEO best practices to ensure the page loads quickly and is accessible and user-friendly.
A clever way to confirm effective optimization of content you can check the content your competitors have created. You can check more content outside your brand competitors.
This is helpful when you already have a keyword. And, you can quickly search for the selected keyword to check the content that is already ranking. After that, you can do manual research to find out the sections your competitors have included in the content. That way, you will know how they are using a keyword.
This task is critical to accomplish. Because once again, excellent content is just about using keywords. Instead, you make more engaging, descriptive, and creative content than those currently ranking. Hence, checking out your competitors will tell you what they are doing good to produce even more useful content.
If you don't have a reader for content, it is no use. Thus, you should be more serious about who you are writing for. Also, you have to try to pique their interest at first.
This will help you to know who is your target audience. Consequently, the keyword will flow smoothly all over the content. When you write thinking about search engine ranking factors, it might create writer's block. Moreover, you will lose the natural flow and consistency of the article you are working on.
That's why you should try to think from the point of view of your readers. Once you are sure that particular writing interests your reader, you can effortlessly create quality content.
You can try adding a keyword after you are done writing content. This will help a great deal maintain a natural flow in an article.
After ensuring the flow of an article, you need to add keywords with the necessary density. But you must identify the places where it would be best to add the keywords.
One of the right places to put a keyword is in the headlines. Make sure to add the keyword in the headline at the beginning. So, once your readers search, they can see the keyword in the headline. Moreover, it will let the search engine know what its content is about.
You need to add the keyword in the main body as well. This is where you optimize for keyword density. For this reason, you have to use the keyword in such a way that it looks completely in tune with the content.
URL is another important place to add a keyword. Because the very first thing search engine Algorithms will check is the URL.
As I said previously, keyword stuffing is the overuse of your focus keywords throughout your content. It is essential you optimize content for a specific keyword. But you must try to incorporate it naturally.
Keyword frequency is important as it allows search engines to suggest your content to your target audience. That's why you need to use a keyword several times throughout a web page or an article.
But it can lead to keyword stuffing. That way, you will be spamming the content. So, you should try to include your keyword phrase in your page meta description, title tag, body, and possibly in a few more headings. Simultaneously, you must keep in mind it makes sense to the reader.
I have already talked a little about keyword stuffing. Let's talk a little more about this. Some people might do it unknowingly. On the other hand, some might want to trick the search engine with this move. However, both of the instances are a result of ignorance.
I mean, keyword stuffing is not a good SEO practice. And a knowledgeable SEO professional is expected to know stuffing doesn't offer any good results.
Moreover, when content has a higher than average frequency of a keyword, it's considered poor quality content. I also mentioned here that people want to trick search engines into ranking their page higher in the search engine result pages (SERPs). This is a black-hat SEO tactic. Currently, this particular tactic doesn't serve the purpose.
Let's say—you are reading a blog. And, you are finding a certain phrase again and again regardless of context. Would you like to read the content? No—because when you search for something online and read about it, you expect an article to be helpful.
It's the responsibility of the SEO practitioners and SEO content writers to confirm that the article they are posting is helpful for the target readers.
In order to create good content, an SEO content writer needs to follow a few guidelines. Certainly, they will place a keyword in the required places. But they are not supposed to focus on the keyword's placement solely. They are to use the keyword naturally. As a result, a reader will like reading the content.
Just because you are using a keyword many times throughout an article, that doesn't mean that content will be ranked higher in a search. You may think this black hat SEO strategy is clever, but you will be fooling yourself!
Why? This is a violation of content quality guidelines. In addition, you will be penalized for the act. That will result in the sudden removal of the webpage from the search engines.
Moreover, a reader can differentiate between good and bad content. Poorly created content won't be trustworthy for a reader. Thus, they will lose interest in the article they are reading. For that reason—your website will have a lower session time with an increased bounce rate.
As you can see, keyword density remains a critical component of a competitive SEO strategy. Furthermore, if you keep track of both the keywords you use and how they are used, you will be ranked more effectively for a variety of terms.
Finally, when it comes to keyword optimization, keyword density is critical. You must, however, strike the right balance between keyword and content. Using o keyword density checker is one way to keep this balance.
This tool can assist you in selecting the appropriate keyword. You can also look at the keyword placement and the content flow. As a result, you'll be able to improve your rankings and achieve the keyword density you desire.