Search Engine Optimization

Code to Text Ratio Checker

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About Code to Text Ratio Checker

While optimizing your website or content for Search Engine Optimization, you might have encountered the term—Code to Text Ratio Checker.

Let's know how the code-to-text ratio impacts your web content, works indirectly to rank, and makes your content user-friendly from the inside out.

Consider it a short but effective guide on which ratio checker you can use a tool and how to operate it.

We have included a recommendation section on the pro tips for improving the ratio.

What Do You Understand by Code to Text Ratio?

The code-to-text ratio refers to the HTML code that contains all images, graphics, HTML, CSS, front-end code, and anything other than texts or written word.

There are different types of content on the web, for example, blog posts, portfolios, business websites, product descriptions, and promotional posts for any product or service. And for every sort of content, there are different recommended ratios.

In simple words, the ratio is a balance of the images and links of your content.

And the purpose of optimizing the percentage is:

  • preventing your content from becoming text-heavy and
  • including only the relevant and necessary photos.

Is Code to Text Ratio a Ranking Factor or Not?

The SEO experts worldwide claim that the Code to Text Ratio is a ranking factor. They claim that an abundance of unnecessary codes over relevant texts ultimately slows a website's page speed. Therefore, optimizing the code-to-text ratio is equally important as other SEO factors like link building or keywords.

On the other hand, the most powerful search engine Google has never shed any light on the importance of text-to-code ratio over the website's content quality as a ranking factor. They think it is just another business scheme of the hundreds of free SEO Tools.

However, in the following sections, we will gradually discuss why optimizing the ratio is a crucial step.

Why Do You Need to Consider Performing Code to Text Ratio SEO?

Experts analyze 300 distinct SEO parameters to rank on the internet's first page of any search engine. Even if the text-to-code ratio is not one of the key considerations, it impacts how well your site performs when a visitor scrolls it.

Here are some important factors that need to be considered as follows:


Optimizing your content's HTML code and text ensures that your content balances images/links and information. And it is not all about the graphics.

Think of yourself in the place of a visitor or search engine user. You will be annoyed if you are looking for any product or service; all you can find are images of the product. You will look for content that contains related photos and product descriptions simultaneously.

So, what will you do with the first website/content? You leave the site within 30 to 40 seconds. And your rank will go downwards because the visitors are not staying at your website for long.

Optimizing the code-to-text ratio will help you maintain the content's relevancy.

Website Optimization:

HTML code ratio is a crucial factor in determining whether your site is optimized for any device or not. If not, the web pages' loading speed will slow, especially on mobile phones.

Imagine a situation where you have typed a question on the search engine, and a site name has popped up. You clicked that site, but it is loading for a moment. Will you stay on that site? Of course, not.

Loading is often slow if the ratio is not maintained. The website has more images than texts, and the pages' size is big. So, it takes more time to load than the optimized website.

Allow Crawlers to Find your Content:

One of the most important factors is the Google crawler when Google ranks your content. It is the search bot that analyzes the relevancy of your content. The rank determining factors for the Google crawlers to boost your ranking is the content word, size of a page and whole website in kb, and relevant information.

And when the code-to-text ratio is maintained, it tells Google that your content is optimized and ready to move top of the ranking list. But why does the crawler do that? It favors you because your content focuses on the content and not only graphics.


The code-to-text ratio ensures that the site is loading fast. There are no unnecessary HTML codes or invisible images in the article. It also lets you know that all pages are user-friendly regardless of users' devices.

As a user prefers a website, it will be picked by the search engine. Also, search Robots will find the site convenient to index as well.

How to Calculate Code to Text Ratio?

You can find both paid and free tools to check the ratio. You can use the user-friendly VISER X Code-to-text ratio tool that gives almost accurate results.

This tool will give you the following results:

  • Content size
  • Total HTML size

The calculation a code to text ratio checker does is based on the following equation:                                                        (Text /HTML code)*100%

How to Operate VISER X Code-to-Text Ratio Checker Tool?

The ratio checker will require only a few minutes of your valuable time. Follow the step-by-step guide to operate our tool.

  • Step 02: copy-paste the URL of your website or type the domain name to the search box of the tool.

  • Step 03: Click Submit/ Check Ratio.

Result: The tool will analyze your content and let you know how much text was in the article, whether the code was bulky or not, and the ratio in percentage.

You can try another by simply clicking Try New URL.

What Percentage of Your Webpage Should Contain Text?

A good rule of thumb is to aim between 25 and 70%. Although this rate highly depends on the type of content your site is all about.

If it is an image-related site, for example, portfolios, magazine covers, fashion, or designing, the rate can stay as low as 10%.

If it is a content-rich and informative site, the high the ratio will be, it will hold more weight. But optimizing and making all the pages of a website content-heavy is impossible. So, following the 25-70% rule is enough for them.

How to Improve the Ratio?

Improving text to code ratio denotes that you will make your pages content-rich instead of focusing only on the images or links.

To do that, you can follow the guideline mentioned below:

  • Build a better user experience on your overall website
  • Check thoroughly if the HTML code is valid (use validity checker)
  • Include more visible text compared to non-visible elements
  • Remove unnecessary/useless code, images, links, comments
  • Remove huge white page/ empty spaces from the code
  • Remove large comments that are not visible to the users
  • Avoid using lots of tabs, dashboard, and options
  • Your code should be free from any comment
  • Avoid multiple tables. if necessary, use one or two
  • Use CSS for styling and formatting
  • Resize your images and keep them within 300 Kb

After optimizing these factors, you can also include a commenting section for your visitors so that they can share their thoughts, ask questions and recommend suggestions to improve your content. This section will increase your content ratio.

Another technique is to add social plugins to the content—for example, Facebook, Google+, and Disqus.

And lastly, creating a forum can help you get more text. Your users will get to discuss your site, the product you are selling, or the service you are providing. Following the way will help you add more text to your article with zero effort.

Most of all, focus on the content quality instead of the quantity and weight of the content. You will lose your target audience if you fail to deliver relevant information and the information your article is looking for.


Hope this article helped you understand the importance of code-to-text ratio checkers. After finding out the ratio, you can work on improving factors that could help you surge up your text-to-code ratio again.

Try to learn the skill to master the points, and you do not need to worry about future Google algorithm updates.

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