Why is App Store Optimization (ASO) Necessary?

  • Post By: Faisal Mustafa
  • Published: March 31, 2022

Optimization of a digital product is needed across all online platforms. For instance, you optimize for search engines and social media. App owners sadly forget to optimize a mobile application for the app stores, among other optimization tasks.

There could be thousands of apps that are similar to you. And, it wouldn't be surprising if your app doesn't catch the attention of visitors. Besides, visitors typically download the apps that appear at the beginning of the search result.

If you are planning to lunch an App, you should optimize it for the App store too. Just because it's in the store doesn't mean people will be able to discover it. Without ASP, the app won't be shown on the top of the search result.

The Necessity of ASO

You might already have some budget for the branding of the app. Meaning, you eagerly want to let people know that- a new app is here! Do you think that's enough? It's not.

Have a look at the points below. And, you will know why you need to optimize for app stores.

For the sake of ample publicity

It's directly related to the publicity of your newly developed app. Yes, you could be doing the other optimization. Without ASO, both the optimization and advertising will actually be half done! If you want to do the publicity properly and completely, don't forget about ASO.

Bringing the app in the first page of App Store search results

App stores are the real places where the users buy the Apps. And, you want the app to appear on the first page of the search result when users make searches.

Standout amongst your competitors

Know that, your competitors will be put in all effort to make the app widely visible in the market. If you want to stand out in a competitive market, you must perform ASO.

To obtain increased users

What is the use of making an app if people are not using it? Considering that, if you want an increased number of users of your app, you better optimize it for the app store as well because you don't want to miss on chances.

Come off as more professional and sincere

In the process of ASO, along with keywords, you include- app title, icon, screenshots, videos, and description. The app will look more convincing if you integrate all those divisions.

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