SEO is quickly becoming the best strategy businesses use to drive traffic to web pages. But there are many methods that you can use within SEO, and you may be wondering what the best method for you is. Read on to find out what type of SEO is best for growing your business.
Types of SEO
Among many effective ways to conduct SEO for your web page, there are 3 broad types of SEO. They are:
White Hat SEO
White hat SEO are optimization techniques that follow Google’s guidelines. Although results require patience, they are sustainable and create goodwill around your brand.
Black Hat SEO
Black Hat SEO is the exact opposite of white hat SEO, as it takes advantage of weaknesses and loopholes to rank better on Google. But the significant risk involved in this method is that you could get your site blocked.
Grey Hat SEO
Grey hat SEO is a combination of white and black hat. It is usually used by agencies seeking quick results in a relatively short time. Methods that are not explicitly said to be prohibited but are still frowned upon fall into this category.
The Best Type of SEO
When considering the other types of SEO, it is easy to conclude that White Hat SEO is the best type of SEO. This technique is all about helping your webpage rank while not getting in trouble with search engines.
Google recommends white hat SEO techniques, and they include:
Publishing the Most Useful Content
Google pays attention to the web pages that are most useful for searchers. Therefore, if your page satisfies a searcher while also being easy to read and understand, you will rank higher.
Having a Good User Experience
Google will rank easily navigable pages and access as they want to ensure that users enjoy the best experience.
Sharing Your Page on Social Media
Sharing your link across social media is an excellent way to increase traffic and is a very effective white hat SEO tool.
Optimizing HTML means maintaining your web page’s navigation speed by constantly testing it. Google ranks pages that are fast and responsive as users also value this in websites.
There is no doubt that White Hat SEO is the best method to follow. Even though it is more time-consuming than other methods, it is much more sustainable and involves the lowest risk with the highest reward.