What feature is required to track customer search terms on a website? If you are looking for the answer to this question, then let me tell you, Site Search is the answer to your question.
Site search is a feature of Google Analytics that provides statistics about the correlation between a site and its visitor’s search. Seems a bit confusing, right? Don’t worry; let me explain the entire thing from the very beginning. Keep reading, and you will find everything about Site Search and how you can be benefited from it.
What Feature is Required to Track Customer Search Terms on a Website?
Site Search is a feature from Google Analytics that lets a website owner track customer search terms. It helps you understand your website visitor’s activity, like how they use the search function of the website, what are the search terms they are using, or how your visitors are benefited from the search results in your website.
You can get all these information from Site Search of Google Analytics. These statistics can bring a tremendous amount of advantages for your website and your business.
Why should You Use Site Search?
You can know a few things from site Search that help you understand different things about your website moreover, your business. These statistics or information can help you improve your website as well as grow your business. Some of the major benefits are as follows.
Benefits of Site Search: Google Analytics
Due to the tremendous amount of benefits of site search, we hardly find any website these days that does not have a site search. Google analytics search terms tracking help both the website or business owners and the visitors or customers. Here are some of the major advantages of Site Search.
People who use site search are more likely to make a purchase
This one is especially true for e-commerce sites. People who are already willing to buy something are more likely to search for their desired items. This results in a higher conversion rate.
Customers or visitors do not buy the first thing they see. They visit a few websites, compare prices, and make the decision to purchase. Therefore, those who are searching for a specific item are the ones who have already made their decision to purchase that item.
General visitors go through navigation or browse around the website as if they are window shopping. However, those with the intention to make a purchase simply use the site search and directly go to the product page of their desired item.
Site search improves the user experience for visitors
Site search can massively benefit users, especially in those websites where tons of products or information are available. When users are saved from the hassle of searching for their desired product, they tend to visit those websites more.
Imagine you are on a website that sells furniture. If all the furniture are listed together, then it will become extremely difficult for you to find a certain product. Suppose the website has all the products together like beds, tables, shelves, chairs, cupboards, etc.
If you are looking for a chair, you don’t want to waste your time searching for a chair in this clutter. Therefore, you get the option to search for the only chair; then, you surely will have a pleasant user experience.
Auto completion in site search can boost your business
If you think your visitors will search the term they are looking for and will get results, and that’s it. Then, you are wrong. You can do better than that by implementing auto-completion in site search. You cannot imagine how this feature can boost your business. 25% of visitors tend to click on the suggested search terms in the search bar.
Suppose a visitor is searching with the query “Laptop,” and the auto-completion suggest laptop covers, laptop bags, laptop mouse, laptop headphones, laptop cooler, etc. So, one who came to buy a laptop stand might be thinking, “Oh! Maybe I need a laptop bag too.” By looking at the suggested lists. Hence, it increases your sales.
Prevents wastage of time for customers
Site search saves a lot of time for both the website owner and the visitor. Visitors can find what they are looking for in no time using the site search. They simply search for something, go to the resulting page and complete their action.
Furthermore, auto-completion allows your visitors to search more precisely. Suppose someone is searching for a tripod for the camera. He writes tripod and auto-completion suggests tripod for the camera, it will not only save the time of the customer, it will also take less time for you to make a sale.
While site search saves time on a purchase, it also gives visitors time to roam around other pages or products, which might result in more revenue for the business.
Zero results pages are also valuable for business improvement
As a business owner, you need to be aware of what your customers are looking for but not getting. It provides the opportunity for your business to grow. You can get these benefits in your online business, too, with the help of site search.
Site search lets you know what the pages that your visitors are searching and getting zero results are. Imagine you have a website for a bookstore. Through Site search – Google analytics, you find that many people are searching for the book “To Kill A Mockingbird.” Unfortunately, you do not have the book in your collection, but you can certainly stock this book for your customers to purchase as you know this information from site search Google analytics.
Learning customers intend from site
Knowing your customers is the most important thing in succeeding in any business. Site search helps you understand the intention of your customers and track search terms of your customers. As your customers search for something, you get to know that they are looking for that particular thing.
You get the idea of what your customers are more interested in, what is most searched. Therefore, you understand the demand of your customers, and you get the idea of the expectation of your customers from your business.
Moreover, you can determine your customers’ search patterns. For example, those who buy cake toppers also buy candles. Therefore, you can suggest your customers’ candles once they are looking for cake toppers.
Site search increases revenue
All the benefits mentioned above ultimately increase revenue for a business. Site search from Google Analytics helps you understand customers and their needs. Understanding all these opens up the possibility for growth for any business.
Site Search Tracking: How it Works?
You can get access to Site search from your Google Analytics account. From there, you can learn about the statistical information about your website. You can find out the search terms or query parameters that your visitors are using in your website’s search bar.
Now that you got the idea about Site Seach by Google Analytics and its importance, let’s quickly look at the setup procedure for this feature so that you can jump into setting it up and looking into the data for your website. We have briefly explained the process below.
Setting Up Site Search
Getting Data from Site Search
Site Search from Google Analytics came as a blessing to website owners. This feature helped thousands of companies to improve their website and grow their business. With every coming day, companies are becoming more interested in investing in Site Search as up to 30% of visitors use site search. There is no way a business will ignore the immense benefits of Google Analytics Site search.
If you made it to this point, then you must have known the importance and benefits of a Site search from Google analytics. Moreover, now you surely know the answer of what feature is required to track customer search terms on a website?