SEO is the tool that we use to enhance our business on search engines. In other words, it is used to connect with more potential buyers. However, Local SEOs are more sensitive. As if it is not appropriately applied, it can sabotage your business rather than enhancing it. Let’s see what Local SEO mistakes that can cause you great distress are.
NAP stands for Name, Address, and Phone number. It is essential to keep your basic information updated and coherent on your Google My Business Page. Only putting correct information on your official website is not enough. In other words, if you update your NAP, make sure you update it on all the online platforms you use.
Google reviews your NAP with all local directories. Let’s assume you run a cosmetics shop, and someone searched the best cosmetics shops nearby. Google will not show your shop on the suggestion if it cannot assure your NAP. Thus, be careful as it is believed that 86% of people search google for a business’s location.
Make sure your existing customers are putting good words for you. The number, element, and variety of reviews you have got will influence your Local SEO. Hence, you can take the initiative to ensure that your existing customers are putting their experience out there. Some businesses provide incentives for giving reviews. All these can help to improve your Local SEO.
Overlooking the Importance of General SEO
As Local SEO has some differences from General SEO, often people are mistaken to assume them entirely differently. There are a lot of elements that influence both the SEOs in the same way. Such as:
- Domain control: A business with better domain control will rank higher. Keep working on enhancing your domain control.
- Inbound link: This factor is also essential for your Local SEO. If you don’t have an inbound link building plan, get started today.
Being Careless About Basic Mistakes
Common mistakes can heavily jeopardize your SEO ranking. One of the most common mistakes is selecting the wrong business category. Often people put their business under the category that appears first instead of looking for the one which exactly suits their business.
Another huge mistake is using false information. Using incorrect information can lead to negative reviews, and as a result, it will affect your SEO ranking. Lastly, using PO or UPS addresses. Search engines recognize only real addresses. Thus, there is no point in using PO or UPS addresses.