How Do I Conduct App Store Optimization?

  • Post By: Faisal Mustafa
  • Published: March 13, 2022

Do you want your app to rank high on App Store or Play Store? If your answer is yes, then you should trust the process of App Store Optimization or ASO. By doing so, the visibility rate of your app will surge up, and your app will rank higher by increasing CTR.

Now that you know ASO will help your app get more downloads, we know that you are wondering how do I conduct app store optimization? Well, you don’t have to worry about that because today, we’ll discuss the shortest step-by-step guide for you to optimize your guide.

Let’s get started.

The Steps to Conduct App Store Optimization:

Before learning the ASO steps, you need to understand the difference between Google Play Store and Apple App Store. Both of these app stores are similar, but Apple App Store ASO is often lengthy, and the optimization is based on specific keywords.

Now, you can start optimizing your content while keeping in mind the factors. Here are the steps to follow:


Step 01: Optimizing Title and Subtitle That the User Will See First:

In this step, work on the keywords on the titles and subtitles. Remember the character specification; for App Store, it is only 30.

Step 02: Optimizing The Description:

You need to convince the user that your app is better than the other apps on the list. And the only way to communicate with the user is by adding a meaningful description. Mention the features and information that describes your app in 4,000 characters.

Step 03: Using Effective Keywords:

Researching how the users look for similar apps would be the next step you need to work on.

Step 04: Show The Researcher How Your App Is Different:

Add smart views of your app with screenshots (NMT 10 ss for ISO), videos, and previews.

Step 05: Add Authentic Ratings and Reviews

People download apps that previous users have rated 4 stars or above. So, don’t forget to add the reviews and ratings.

Step 06: Never Stop Analyzing Your Optimization:

You should not just sit around and expect the rates to go up. You need to analyze the reviews, download rates and continue the optimization.


When your business highly depends on an app, you should not ignore the importance of optimizing your app. And to help you with that, ASO upgrades your app, and your organic installs increase since the searcher finds your app more user-friendly than others.

And ultimately, you become successful in getting your app’s revenue increased. Throughout the process, you need to have patience and work consistently to upgrade your app. Be strategic in the app’s marketing and work on the adjustments little by little.

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