YouTube is the most preferred video platform to promote a business. Some investors may have questions regarding the success of spending on YouTube.
The prime target of YouTube marketing is to reach a maximum number of prospective and existing clients. As YouTube is the most viewed video platform on earth, advertisers most likely reach more people through this media.
Have a look at the facts & figure to rationalize why one should invest in YouTube marketing:
- Two billion users (logged in) worldwide
- 2nd most visited site (after Google)
- One billion (+) watchtime DAILY
- 9% watchtime through smartphones
- On average, a YouTube consumer checks out 8.89 pages per day
- 100 billion hours of gaming in 2020
- The increasing popularity of live stream
Reaching out to more people will enhance the chance of your enterprise becoming a familiar brand. Logically, that will increase the sale of your company’s product and information.
On the other hand, it is more affordable compared to advertising on a newspaper or TV channel. Moreover, in those media, you cannot count the number of views your ads are generating, whereas the brand account of YouTube can display the results in the various subdivisions. It is highly essential to identify the taste of your target audience and the scope of the new market. That will help you to design your future promotion and product based on the target market.
Benefits of YouTube marketing:
- Low cost
- Specific feedback
- Multiple formats of ads
- Ease of promoting your content
YouTube marketing is usually profitable unless you make any wrong assessment to promote your content. If you can decide and select the right format and produce appropriate content, YouTube marketing will be profitable for you. Do not worry about the size of your organization. Rather identify what you want. People often look for the following aspects to study the feasibility of investing in YouTube marketing:
- Budget of advertising
- Promotion of content
- Sponsorship & Influence
- Establishing a brand image
- Creating leads
You can consider your YouTube ad profitable if the viewers:
- Enjoy watching your content
- Remember and recall your message
- Take action based on that
If you implement reasonably the right choices on the process of YouTube marketing, then it will certainly be profitable for you. So, yes, YouTube marketing is profitable if you are on the right path.