Hatil Furniture Achieves 116% Growth and 3.57M Impressions with Strategic SEO Revamp
In just five months, Hatil Furniture—one of the most iconic and trusted furniture brands in Bangladesh—experienced a dramatic rise in organic visibility. Through a custom SEO strategy focused on competitive industry keywords and performance optimization, Hatil saw a 116% increase in organic traffic and over 3.57 million impressions between March 1, 2024, and July 31, 2024. By targeting high-volume search terms like “furniture price in Bangladesh”, “living room furniture in Bangladesh”, and “sofa set price in Bangladesh”, we positioned Hatil to dominate both informational and transactional queries at scale.
Traffic Increase
Current Impressions
Project Details
Hatil is a household name in Bangladesh, known for its premium furniture collections and innovation in design. Despite being a market leader offline, the brand faced growing online competition from both local eCommerce platforms and global furniture marketplaces. While Hatil had a well-structured website with quality visuals, it was not fully optimized for organic search. The brand approached us to maximize its digital reach, rank higher for purchase-intent keywords, and outperform newer, aggressive players in the online furniture retail space.
The Problem
When we began, the Hatil website had a strong brand presence but underwhelming organic search metrics. Despite having hundreds of product and category pages, the site was not ranking prominently for key terms like “sofa set price in Bangladesh” or “furniture price in Bangladesh.” Many product pages had duplicate or thin descriptions, and category pages lacked optimized content altogether. On the technical front, slow-loading pages, missing schema markup, unoptimized mobile performance, and poorly structured URLs hindered crawlability and search engine visibility.
The Challenges
The Bangladeshi furniture market is rapidly digitizing, with both small D2C sellers and global platforms entering the space. Competing with these entities meant we had to rapidly scale Hatil’s organic footprint. The site had large-scale content and technical issues, and we had to address them without disrupting ongoing sales or user experience. Additionally, Hatil’s existing content lacked keyword targeting and failed to answer many of the common search queries potential buyers were making. The campaign demanded detailed coordination between SEO strategists, web developers, content creators, and eCommerce teams.
Our Approach to the Solution
SEO Audit
We started with a deep SEO audit using Ahrefs, Screaming Frog, and Google Search Console. This helped us identify areas holding the site back—such as missing meta tags, slow-loading scripts, content duplication, crawl depth issues, and lack of internal linking logic. Our team reviewed the site's Core Web Vitals performance and mobile usability across devices, which were crucial for ranking in both desktop and mobile SERPs.
Traffic Increase
Current Impressions
Increased Revenue
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
