STRATA HYGIENE Generates $493,086 in Revenue with a 10x ROI on $49,710 in Ad Spend
Category
Client
STRATA HYGIENE
Completed On
Project Details
STRATA HYGIENE provides property maintenance services across Australia, operating in a highly competitive local services market where standing out in paid search and social requires both sharp targeting and compelling creative.
The company engaged us to build and manage a performance-driven paid campaign that could reliably convert prospects into paying clients at scale. With an average client value of $250, the goal was clear: maximize confirmed bookings while keeping cost per acquisition lean enough to deliver a strong return.
The Challenges
Running paid campaigns for a local property services business requires balancing reach with relevance. Broad targeting wastes budget on unqualified audiences, while over-narrowing can suppress volume.
The challenge was building audience segments precise enough to attract serious, high-intent prospects across both Google search and Meta social, without fragmenting the budget. Additionally, aligning ad creative with the right stage of the buyer journey across two platforms simultaneously required careful coordination to avoid message fatigue or audience overlap.
The Problem
Prior to the campaign, STRATA HYGIENE's paid media presence was not generating client volume at a pace that matched the company's growth ambitions.
The property maintenance space in Australia is saturated with local competitors, and generic ad approaches were failing to differentiate the brand or motivate action. Without a structured funnel connecting paid traffic to high-converting landing experiences, ad spend was producing impressions without proportionate revenue.
