Does it really bring worthy clients to businesses through paid advertisements? Which client would you advise to advertise on the search network?
We have illustrated the topic as a query from many of our clients. Our goal is to help you understand why and when you should go for paid ads.
Advertising strategies can vary from business to business, service to service. There is no fixed formula for advertising. This is why this industry keeps evolving. Some methods can work for large companies, but the same ones might not work for smaller businesses.
Advertising strategies for an e-commerce site might not work for the website of a volunteer organization. Once you get a hold of your advertising strategy of search network for your business, your roller coaster ride will become a fun slide.
No matter what type of business or organization you have, advertising cannot harm you. Furthermore, it can refine your business or organization.
Before you decide to advertise on the search network, you should get some idea about the search network and its works and how it can improve your business.
This article discusses different types of search network advertising methods and what clients should use which methods of marketing.
Google Search Network
Google search network is a network of search results that is related to the keyword you are searching for. Let me simplify for better understanding.
When you search a particular thing on Google, you get a list of websites or apps related to that keyword. The list of websites or apps is a google search network.
If you search on Google hoodies, you will find some e-commerce stores that sell hoodies, some articles reviewing hoodies, etc. These search results compile Google’s search network.
Ads on Google Search Network
The ads that show up on google search result is considered Google search network ads. For example, if you search “hoodie for winter,” you will get a list of websites that are related to hoodie or winter wear.
You might also get links related to hoodie or winter clothing; however, they are labeled as ads. These are ads in text format and known as search ads. These links work as pay per click (PPC). Every time someone clicks the link, you have to pay; otherwise, you don’t.
Google Display Network
Google display network is a network that consists of websites where you can place your advertisements. Google display network is not just websites; it includes other third-party apps, videos too.
There are more than 2 million websites that are available for displaying advertisements. If you put an ad, it will be shown to your targeted audience through one of these websites.
Ads on Google Display Network
These are graphical ads or banners that show up on different websites or apps related to what you are looking for. Google display ads can come up in emails too. The websites that have agreed to show ads on their website are included in the Google display network.
Suppose you are on a website reading about best hoodies for winter, and in the corner of the web page, you find an advertisement like “Buy hoodie at only $10”- that is a display ad.
Organic Marketing vs. Paid Marketing on Search Network
Now that we got some idea about display marketing and search network marketing, it will be easier to understand organic marketing and paid marketing for google search.
Firstly, let’s talk about paid marketing. It is pretty much self-explanatory; you pay for an ad. It is like you are renting a space to show your advertisement. As long as you pay the price, you have space. The moment you stop paying for the service, you will lose the space.
Paid marketing is clear and concise. You clearly direct the consumers to purchase your product or service.
On the other hand, organic marketing is marketing naturally, not forcing anything. You optimize your business in such a way that when a potential customer searches for something related to your business, they will find your business.
Organic marketing is not a one-time thing; it is a time-consuming process. However, the results are more long-lasting compared to paid advertising. For example, google search results can be influenced by organic marketing.
Search Engine Optimization (SEO) is the key to organic marketing. SEO will help your website reach the top of the search network without paying much.
When your website is at the top, you will get more exposure and traffic, which will lead you to more potential customers. Having a lot of traffic ensures your position on the top for longer. This way, organic marketing can help your business in the long run.
Importance of Paid Marketing
Paid marketing is important if you want to increase sales. If you want to market a specific product or service to niche consumers, then paid marketing is the best way to go. Some of the advantages of paid advertising are given below.
Importance of Organic Marketing
Organic marketing does not give you fast results. However, for smaller businesses, this is better than paid advertising. Here are some advantages of organic marketing.
Which Client Would You Advise to Advertise On the Google Search Network?
As we just learned organic marketing, we know that google search network marketing is more like organic marketing. The goal is to come to the top position of the Google search network.
However, Google’s algorithm for the search list is not that simple. Your business cannot beat the websites which are internationally renowned and have thousands of traffic each day.
Organic marketing the best for small or medium businesses. Paid advertisements can be useful too. However, as smaller businesses are tight on a budget, they should choose a long-lasting strategy for marketing. Investing all your money in a one-time thing and then becoming broke is not clever.
Small businesses should go for organic marketing like Google search network marketing and gradually go their way up. They can update and improve according to need as they get more traffic.
Google Network Advertising for Small Businesses
Before you choose to advertise your product or service on google, consider the following things. Decide before starting your marketing.
Choose Your Network
As we already know, you can advertise either on the Google Search network or google display network. More prominent companies do both; however, marketing in both networks can be difficult for smaller companies.
You need to decide which network you want to advertise and what type of advertisement you want to place. If you wish instant but short results, you can advertise on the Google display network.
If you want to go a long way to slowly building your business, you should choose Google search network or organic marketing.
Know Your Budget
Knowing your budget is essential for any type of marketing. You cannot just ask for something without knowing how much it can cost.
For paid marketing in the Google display network, you will know how much advertising will cost. For display advertising, pay per click method is used for payment; therefore you can calculate the cost.
You can decide how much you want to spend on your advertisement depending on the cost. The cost can vary depending on the industry the ad is related to.
You can do organic marketing yourself, which can be challenging. There are much affordable SEO or digital marketing agencies out there who will help you with organic marketing at a reasonable price.
As SEO needs maintenance in a regular basis, you cannot just do it once and leave it. As organic marketing develops gradually, you might have to pay gradually too in small amounts.
Understand Your Target
You must know your target audience and fix your goal. You should not waste your money doing the wrong type of advertising. If your advertisement does not reach your target audience, it will become useless.
If you have a business of renting cars. You would want your website to come up when some are searching to rent a car. Another place could be on travel websites in your city.
You can put a display ads there. But you cannot pop up an advertisement about renting a car on an e-commerce website. When someone is browsing for clothes, he/she might not appreciate a car renting service advertisement.
There could be time constraints while marketing for a product or service. You might want to get recognized as fast as possible for that; you should go for display network marketing as they provide an instant result.
Otherwise, it is better to go the organic way. Imagine you have an e-commerce site and you want to boost your sale for Christmas.
You can go for display network advertising as it will reach your potential customers in a short time. You will not need to advertise the whole year for Christmas products.
On the other hand, if you are a seller of kitchen appliances, you can do search network marketing. As kitchen appliances are needed all year round, boosting it once might not give your business the best results.
Are Google Ads Worth It for Small Business?
Yes. As the users of the internet are growing, so is potential customers. Many people find new products or services through google search results. As searching on google has become our second nature, they search it on google whenever anyone faces a problem.
If you think it does not matter if you market your google product or put advertisements, you are wrong. The competition among online businesses is becoming intense day by day.
Yet many are getting the spotlight through advertising. If you do not acknowledge the importance of Google advertisement, you will fall behind. which client would you advise to advertise on the google search network?
- Your small business can get recognized through Google ads. You can get brand awareness and brand recognition.
- Potential customers will easily find your business.
- You can control your cost. You can decide how much you want to spend on advertisement.
Expert Agency for Advertising on Google Search Network
Expert digital marketing agencies can make your path to success a lot smoother. They save a lot of your time and effort. You get your desired outcome just by investing a little as most agencies are quite affordable.
Marketing agencies will advertise your products the way you want. Whether you want Google search network advertisement or display marketing, they have a solution for all.
With the experts of a digital agency, you do not have to worry about updating your website, marketing strategies, etc. every now and then. The experts will handle all those things.
The services a marketing agency will provide for small businesses are the following:
- Content optimization
- Heading Optimization
- Social media optimization
- Research keywords
- Implement new strategies
- Monitor everything
- Audit regularly
Google ad is like a gamble; either you can earn money or lose money. You can lose a lot of money if you put it in the wrong place.
So, if you don’t want to lose money, you need to learn to play the game. Once you gain knowledge on the Google search network and how you can advertise your business, and you will get benefited.
We hope now you understand, which client would you advise to advertise on the search network? Its essential for you to know whether you should go for paid ads or organic SEO implementations.
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