The popularity of digital marketing has skyrocketed over the traditional marketing system. During the last decade, almost every marketer tried to build their place in the digital markets.
And luckily, this strategy helped them earn more revenue because it develops communication and requires more interaction between the seller and the buyers.
Nevertheless, Digital marketing services also helped them grow their business with their services.
Now, if your inquiry is – what are the examples of digital marketing? Here they are:
Search Engine Optimization (SEO):
SEO helps to optimize the content you are using as your market strategy. It can be a video or written blog, or posts available in the search engine. By SEO optimization, your webpage will appear on the first page of Google and help your clients to find it easily.
Pay Per Click Advertising (PPC):
Pay per click or PPC is how you can drive more traffic to your website. The most popular form of PPC is the Google ads, where the publisher gets paid every time someone clicks on the ad.
Search Engine Marketing (SEM):
When you want to buy space for your ad, SEM helps you purchase that.
Social Media Marketing:
Now, who does not know about social media? Facebook, Instagram, YouTube, name one, and you will find the marketers are using every platform.
Popular brands, for example, Sabyasachiofficial, a famous fashion brand in India, are using Instagram and getting the best out of the free digital marketing platform. It has 5.1M followers and still counting.
Sending an email to your respected subscribers about your new product or service is another popular form of digital marketing.
Whenever you install an app, it shows you free ads for different products. Since you hardly see someone not using a smartphone these days, it is one of the most cost-efficient ways of digital marketing strategies.
Affiliate marketing is a different approach to reaching the target audience without the help of an influencer. In the affiliate articles, affiliates will promote your product, and if any reader clicks on the link and buys one, they will get a percentage.
In this era of digitalization, it is now possible to even sell your products or services online. The platforms used as a marketplace for this purpose are digital marketing sites.
The best thing about digital marketing is you do not need to spend tons of money to reach your product. Only creativity, effort, and strategy can drive your customer to your website.